VP Engineering at Electric AI

MFA From The New School
Greater New York City Area

Electric AI

VP Engineering
November 2019 - Present
(11 Months)


August 2020 - Present
(2 Months)


Senior Director of Engineering
Managing Engineering teams tasked with building an enterprise software platform that enables companies to organize, manage, and pay freelancers. The platform is based on a microservice architecture, using Java / SpringBoot / MySQL / React/Redux / Solr / Kafka / AWS / HashiCorp stack.* Directing scrum teams focused on two of the prominent components of the product* Managing Quality Engineering teams focused on multi-layered automation and full product coverage: UI/UX, API, Performance, Mobile.* Built cadence for Release Management and compliance.* Leading the Execution of Enterprise Scrum agile practice for the full Product/Engineering team, determining various aspects of SDLC, metric-driven planning, OKRs.* Member of the Security Council and the team that led WorkMarket to a SOC 2 Type II certification* Member of the Diversity & Inclusion Council - led the team in setting goals, OKRs, and planning result-driven activities that bring value to the business.* Built and led a triage process connecting business teams with Product/Engineering in order to manage customer issues and cross-team communication.* Participating in hiring, mentoring, and retaining talent, with focus on culture and growth.* Managing budget for the full Product/Engineering team on professional training, conferences, and events.* Organizing vendor assurance, budgeting, and contracting, in collaboration with Procurement.* Leading a team that runs the WorkMarket Summer Internship program for engineers.WorkMarket was acquired by ADP in January 2018. … see more
March 2018 - November 2019
(1 year and 9 Months)


Director of Engineering - Quality
May 2017 - February 2018
(10 Months)


VP Engineering
Managing a talented team of software engineers for a market-leading company in the field of channel marketing, content creation, campaign execution, and analytics. • Overseeing development life-cycle and all layers of software development operation, including engineering, QA, IT, and Product.• Hands-on hiring and mentoring of new engineers for all teams, with specialty of hiring inexperienced yet highly talented engineers, and helping them reach their potential and their career goals. • Laid the foundation and architecture for the code-base, both the code itself and the technology to maintain it.• Set the tools to handle project management and development life-cycle, including the mentoring of teams outside the engineering team in managing their operations within a software company.• Built an automated system of continuous integration, including release management, automated tests, development project management (spec, implementation, code review, QA, release notes).• Assumed the responsibility of product development, including communication with clients as well as with internal teams having needs for new functionality. Set the standards for specifications, review, prioritization and scheduling.• Managing development using a mix of agile and complementing methodologies, allowing for quick and frequent releases that can be developed independently of each other, while still allowing for careful, thoughtful planning of large development projects under a highly complex system.• Using a wide variety of tools including JIRA, Confluence, Git (with BitBucket), Bamboo, Zephyr, Moqups, and others.• Hands-on as much as possible in development under C#, ASP.NET, ColdFusion, Oracle SQL, HTML/JS/CSS, and more.• Hands-on in IT operation management of a virtualized environment using VMware as well as AWS infrastructure, and handling web server management and data center architecture as a whole. … see more
May 2012 - December 2016
(4 Years and 8 Months)


Architect / Principal Engineer
Developed a web application that allows its users to control their grid computing over the cloud, using Java/Spring/Roo, OpenJPA over Postgresql, and jspx/dojo/ajax/js/css. A tadbit of C++/C#, and Amazon EC2/S3 API.
November 2010 - May 2012
(1 year and 7 Months)


Senior Web Developer
WEbook is a large-scale social network, offering over 100,000 members a platform for reading/writing/publishing literary work.• Developed Back End in C#/ASP.NET, SQLServer/IIS, and Front End in HTML/JS/Css/Ajax. • Designed and implemented an extensive online payment system. • Researched and implemented 3rd party integrations: PayPal, Facebook Connect, Twitter• Implemented SEO-related features.• Designed and implemented Database structure and maintenance plans. … see more
January 2009 - November 2010
(1 year and 11 Months)

Sarine Technologies

Director of Engineering
Sarine is a world-leading software company in the diamond industry. The product is hardware-software combination—a system that measures diamonds through image processing, 3D-modeling, and complex algorithms that simulate polished diamonds within a given rough stone.Began as Software Developer, promoted to Team Leader, promoted to Director of Engineering.• As Director of Engineering (2006): - Oversaw development process for three teams (15 developers).- Managed work plan, time tables for design and implementation, interviewing and recruiting.- Served as technical lead for the teams’ shared infrastructure.• As Team Leader (2003-2006):- Led the Advisor software team – the company's leading product (5 developers).- Served as lead-architect and guru for large-scale design for all teams.- Managed code conventions, code documentation regulations, and design documentation.- Took active part in implementation (80% of the time or more), developed mostly in C++/MFC, but also C#/.NET, Access/ADO for Database.• As Software Developer (2001-2003):- Took part in an expert team of developers, writing in all layers: algorithmic logic layer, data tier, user interface over various Windows OS.- Used Visual Studio extensively. Developed against DirectX interfaces.- Highly mathematical environment, especially 3D modelling.- Worked with hardware in a sensitive, precise, multi-threaded process.• As Freelance Advisor (2006-2008), upon moving to the U.S. to attend graduate school, worked as a freelancer with Sarine, as an advisor and quick problem-solver. Implemented urgent features. … see more
January 2001 - January 2008
(7 Years and 1 month)


Software Developer
uTOK is a client-server application allowing its community members to leave virtual notes over web sites, hold discussions, and share opinions, as they surf the web in a browser. • Developed the client application using C++/MFC.• Wrote extensive technical design documents. … see more
January 2000 - January 2001
(1 year and 1 month)


Web Developer
ClickSoftware is a malfunction-detection system, used by technicians and engineers to locate and troubleshoot mechanical problems.Began as QA Engineer, promoted to Web Developer.• As Web Developer (1999-2000):- Developed a vast web-client using ASP/Html/Javascript.- Developed client-side UI controls to display dynamic product trees and solution wizards.- Worked under highly demanding time-tables and meticulously planned product releases.• As QA Engineer (1997-1999):- Designed, documented, and executed tests on all software layers.- Led the algorithm-related tests. - Programmed InstallShield setup programs. … see more
January 1998 - January 2000
(2 Years and 1 month)

The New School

Creative Writing
PGA 4.0

Tel Aviv University

English, Art History
Graduated with honors from both majors.English Department's Vardi Award for Excellent Student, 2003.Arts Faculty Dean Award for Excellence, 2004.


Computer Science, Physics