VP, Product and Digital Marketing at Protegrity


      Protegrity
  

Quantent Marketing is building research into shareable stories.When creativity collides with data, quantent is born. Quantent Marketing turns dashboards into insights, research into stories and tired, old demand generating offers into sparkly content. As soon as you work with QM you will instantly infuse artistry into your data. Let us help you turn your content...quant.
    
        …
      
        see more
      
    




      Quantent Marketing
  


      Quantum Metric
  

- Led product marketing, product management, sales cross-functional team to deliver global competitive messaging and develop competitive differentiators to design and launch global integrated campaign designed to align to the buyers journey. - Developed new high-touch c-suite targeted messaging for all Adobe Experience Cloud products, including development of CIO, CFO and COO programs for net-new audience target at Adobe.- Founded Research Center of Excellence to provide global, cross-functional coordination on all research projects across the Adobe Experience Cloud including the development of a new program called Adobe Experience Index which involved designing, fielding, analyzing data, developing stories and content and presenting at events, press spokesperson and meeting with clients.- Engaged with Executive Leadership Team, to evolve and evangelize the Experience Cloud position and vision.
    
        …
      
        see more
      
    



Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.


      Adobe
  

•	Developed entirely new function within the company designed to be a critical enabler of insights irrespective of organizational silo.•	Gathered requirements, assessed existing resources and developed research and insights and presented strategic implications and recommendations to product, marketing, sales and partner teams•	Direct and matrixed management of global marketing team and data analysts.
    
        …
      
        see more
      
    



•	Founded program to develop experience cloud insights into thought leadership and press stories.  which ultimately accounted for ¾ of Adobe’s Press Mentions including representing Adobe as the primary spokesperson for global television broadcast opportunities on CNN, CNBC, Fox Business, Sky News and major press outlets around the world including Australia, South Korea, India, Germany, etc. •	Drove Adobe Experience Cloud marketing and Adobe corporate narrative through exemplary, compelling storytelling in high-stakes venues. Spoke as keynote, locknote and on panels in over 20 industry and partner events per year including Adobe Summit mainstage (audience of 10,000+) and had the highest ranking and most widely attended break out session on “Future Predictions” at Adobe Summit in the US, EMEA and Australia/Singapore and South Korea 5 years in a row.•	Hundreds of guest appearances on podcasts, radio programs and frequently contacted directly by members of the press for quotes on subjects ranging from privacy, ecommerce, mobile trends, finance, healthcare, travel, media, video, Apple/Google/Amazon stories, etc. •	Managed very large, globally distributed team of content production, analysis and technical/engineering development.
    
        …
      
        see more
      
    



•	End-to-end ownership of product marketing both strategic vision, tactical execution and measurement of Adobe Cloud Platform including partners, technical integrations, tag management, core services, audience manager and data warehouse and API offerings.•	Ran developer community programs•	Marketing leader for 3 major corporate acquisition integrations including renaming products and recommending organizational, budget and resources requirements resulting in successfully incorporating the products into the platform solution offerings.•	Created sales tools and collateral including presentations, data sheets, case studies, use cases, video customer stories, blog posts, and buyer personas.•	Trained sales teams globally with specific emphasis on the value of the platform and partner ecosystem.•	Provided product enablement directed towards Adobe clients and the direct and channel sales force.   •	Interfaced with partners and product management to optimize marketing messaging and support revenue objectives. •	Responsible for pricing, packaging, collateral, go to market strategies, sales training and analyst and PR interface.
    
        …
      
        see more
      
    



Revamped business strategy with an eye towards reducing panel expenses and deploying technology more broadly.  Results of the innovation and leadership provided in this position are still in use at Arbitron which is now a part of Nielsen Media Research.


About us

  Mobile/Internet/TV/Radio/Movie media measurement.

Integrated Media Measurement, Inc.

Lead team of 30+ panel managers who interfaced with our pane to ensure consistent data collection and resolve any difficulties.  Managed $6 million/month in panel expenses and was a key contributor to business strategy as a memeber of the executive staff.


Worked with large broadcasters to develop cross-channel media reports.  Answered RFPs and interfaced with media research buyers to finalize contracts.


Worked for start-up Telephia prior to acquisition from Nielsen Media Research. Led a matrixed team of engineers, measurement scientists, productions and operations as well as product managers.  Developed revolutionary new research methodology which was awarded 2 patents and lead to the first ever measurement of mobile application downloads before the iTunes store even existed.
    
        …
      
        see more
      
    



Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. 

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.


      ACNielsen
  

Lead cross-functional product group of product managers, engineering, production and operations teams with responsiblity for all inbound and outbound product-marketing activities.


Lead re-branding campaign and produced collateral designed for the microwave radio marketplace.  Established price list and responded to RFP requests.


Lead development effort to create Intel's first Component Configurator, an Internet based tool which identified the best component based on the specs required as input by electrical engineers.  Ran Intel's speakerships program designed to gain speaking opportunities for executive staff.


About us

  At Intel, building a better world is our business. Our mission is to utilize the power of Moore's Law to bring smart, connected devices to every person on earth while serving as a role model for how companies should operate.

We power amazing experiences through a diverse product line and exciting partnerships. Our strategy is a virtuous cycle of innovation—the cloud and the data center, the Internet of Things, memory and FPGAs all bound together by the goal of greater connectivity and enhanced performance. 

Our global team, over 107,000 strong across 58 countries, is a powerhouse of engineering and technological excellence that empowers solutions to the world's toughest problems while creating the technology of tomorrow. 

We are Intel, and Amazing Works Here.


      Intel Corporation
        
  

Managed creative development and testing programs for all Symantec advertising designed for consumer and B2B targets.  Tracked and managed advertising budgets and contributed to market research programs.


Symantec Enterprise Security Products are now part of Broadcom. The consumer division of Symantec Corp. is now NortonLifeLock Inc. -- a standalone company dedicated to consumer cyber safety.


      VERITAS Software
  

Managed media planning and buying for Symantec, Siemens and Dell.


Managed media planning and buying for Microsoft, Carnation, Korean Airlines, Calloway Golf Clubs


Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder&nbsp;David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning&nbsp;integrated creative network that makes brands matter for&nbsp;Fortune Global 500 companies as well as local businesses&nbsp;across&nbsp;131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs&nbsp;through six core&nbsp;capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.&nbsp;Ogilvy is a WPP&nbsp;company (NASDAQ: WWPGY).&nbsp;For more information, visit&nbsp;http://www.ogilvy.com/.


      Ogilvy
  

The Kellogg School of Management at Northwestern University develops brave leaders who inspire growth in people, organizations and markets. Based just outside of Chicago, the school is a global leader in management education, renowned for its distinctive thought leadership and pioneering approach to learning. Kellogg offers an innovative portfolio of programs: four Full-Time MBA programs including the accelerated One-Year MBA and Two-Year MBA options, and joint degree programs with the engineering and law schools; an Evening & Weekend MBA Program; the premier Executive MBA global network; and extensive non-degree Executive Education programs.

Northwestern University - Kellogg School of Management

The University of Southern California is a leading private research university located in Los Angeles, the capital of the Pacific Rim.

This is the official LinkedIn presence for the University of Southern California.&nbsp;This account is managed and mediated by the staff of USC University Communications.&nbsp;Content (including posts from 3rd parties) that include videos, photographs, opinions and links to content outside of this channel do not necessarily represent the University of Southern California’s academic goals or opinions. 

Community guidelines: Alumni and students are welcome to post professional updates and news. Posts containing solicitations, product placements, derogatory or inflammatory comments are prohibited and will be removed. Off-topic comments will also be removed. 

Posts are not regularly monitored. Please note: for questions regarding degrees offered and admissions policies please call (213) 740-2311.

VP, Product and Digital Marketing at Protegrity

VP, Product and Digital Marketing

President and Founder

VP, Decision Strategy

Marketing Campaign Lead – C-suite Programs & Competitive Campaigns, Adobe Experience Cloud

Founder, Strategic Insights and Engagements Group, Adobe Experience Cloud

Marketing Director, Principal Analyst & Team Leader Adobe Digital Insights

Senior Product Marketing Manager - Adobe Online Marketing Suite platform

VP Business Development

Vice President Research

Account Director

Director of Product Management

Director of Product Management

Director of Sales & Marketing

Senior Program Manager

Senior Advertising Specialist

Media Planner

Media Planner / Assistant Media Planner

Strategy & Management, Marketing, Organizational Behavior, Entrepreneurship

MBA

Business, Minor: Computer Programming

BS