Senior Vice President of Analytics and oLabs at

Bachelor of Arts (B.A.) From Brigham Young University
Provo, Utah Area

Senior Vice President of Analytics and oLabs
February 2017 - Present
(3 Years and 4 Months)

Vice President of oLabs
October 2015 - Present
(4 Years and 9 Months)

Vice President of analytics and business intelligence
August 2014 - October 2015
(1 year and 3 Months)

Vice President of Marketing (Website and mobile)
VP in charge of website, mobile, product management, front end development, SEO, personalization, and Analytics.
August 2013 - September 2014
(1 year and 2 Months)

Sr. Director of SEO, Site search, Product content, Web analytics, and Personalization
September 2011 - May 2013
(1 year and 9 Months)

Director of business architecture (strategy)
Innovate new lines of business and carry them through the strategic planning phase before handing them off to operational business units. Consult with operational business units to help them improve their strategic initiatives.... See more
February 2010 - August 2012
(2 Years and 7 Months)

Director of Customer Value (CRM)
July 2008 - January 2009
(7 Months)

Website Marketing Manager- Conversions
Business leader for a group including graphic designers, coders, developers, and QA charged with improving effeciency in converting visitors to customers. I use analytics platforms like Omniture to identify problems with existing site features and then test potential fixes before sending them to developement. I then coordinate with developement to ensure that we have data driven... See more
May 2007 - June 2008
(1 year and 2 Months)

Manager of web analytics and website testing
August 2006 - May 2007
(10 Months)


April 2005 - August 2005
(5 Months)

Brigham Young University

Bachelor of Arts (B.A.)
Fluent in spanish with multiple years of residency in Argentina