GM and SVP, CareerCert at Carrus

Carrus is an online provider of healthcare training. We have provided instruction to over 140,000 individuals for new careers in allied healthcare and have more than 150 partnerships with colleges and universities nationwide. We also offer a growing variety of continuing education courses for clinical healthcare professionals and have helped more than 100,000 clinicians maintain their emergency certification requirements. Carrus provides training for several of the largest and most respected healthcare employers in the nation, as well as independent health professionals. We are committed to helping learners and practicing healthcare professionals alike gain the skills they need to be successful in the workplace--improving lives, advancing careers and bettering business results.
    
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Carrus

Head of strategy for StoreLocal (www.storelocal.com), the largest self-storage Co-Op in the United States with more than 1200 individual locations. Responsibilities include development and management of the SEO, Local SEO and SEO Content and Paid Search strategy. Also provide sales support and business strategy regarding product development and business direction.Product development and sales funnel development for Adapt Analytics (www.adaptanalytics.com). Responsible for helping Adapt Analytics develop customer and product clustering, attribution and forecasting analytics tools through a beta and sales funnel plan and deployment. Sales and marketing strategy for Unevrse (www.unevrse.com). Sales and marketing strategy for the beta program, investor relations, and go-to-market strategy. SEO, Content, Email, Social, Website and persona developmentSales and marketing for Adigma (adigma.io) and digital marketing firm. Responsible for sales and marketing strategy and partner development.
    
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Responsible for the strategic direction and management of the Business Intelligence, Marketing, Creative and Product teamsAs head of product teams, I owned the development, growth, and budget of reservationcounter.com, reservationdesk.com, and choosearoom.com with annual revenue exceeding $500MM annually. Profitably managed and grew search spend from $21MM to $36MM in 2 yearsResponsible for maintaining current iterations of each product, developing the product through quantitative and qualitative research, managing the development process in conjunction with the development teams, product testing before and after deployment and ongoing website optimization.Managed and set strategy for the marketing of each individual product including paid search, display, email, social media and audience marketingBuilt and developed Business Intelligence strategy and team to support product and marketing and their growth. This included implementing a data-driven culture and reporting structure and the creation of a data lake built in Hadoop, hiring of data engineers, analysts, and managersManaged and grew the creative team. This included digital design for the product, hard and soft creative and front-end development along with coordination with the product, marketing and various management and sales teamsDeveloped marketing personas and sales funnels for each product. This included 4-7 different personas based on content type, contact frequency, device, time of day/month/year, contact point, product type, purchase frequency, booking window, length of stay, history and 3rd party dataIdentifying marketing/sales paths, developing and testing content and sales strategy, testing and tracking along each stage of the buying processThe first point of contact in third-party relationships including Google, Adobe, Bing, Expedia, Priceline and various partners and vendors
    
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TravelPass Group

About us

  We are a leading marketing and technology incubator. We have prototyped and tested dozens of ideas and formed and operated several companies in various markets. Our properties in the travel industry are recognized by the largest brands in travel. Our technology platform, expert data science, and comprehensive search and marketing strategies set us apart. Based in Utah with offices and operations in Central and South America and Asia, Partner Fusion brands and websites reach more than three million visitors each month. Our portfolio of companies includes TravelPASS Group, Ticket Counter, PageLaunch, and Brixio.

Our team consists of skilled marketers, developers, designers, affiliate marketers, travel experts, social media pros, product managers and foosball players.

Partner Fusion

Successfully helped build the go-to-market plan to launch Bridge (www.getbridge.com), the Instructure corporate training platform that helped diversify Instructure beyond Higher Education and a successful IPO.Created maintained the sales pipeline and marketing strategy for Canvas (www.instructure.com) enabling Sales to exceed annual quota goals. Managed inbound/outbound sales qualification team of 80 people. This included budgeting, technology usage, hiring and employee development and training.Responsible for the digital marketing strategy including paid and organic search, content strategy and implementation, lead nurturing, email and social media. This included identifying marketing personas based on business role, identifying marketing/sales paths, developing and testing content and sales strategy, testing and tracking along each state of the buying process. Managed and grew team of in house marketers for SEO, Paid Search, Social Media, Content, Lead Nurturing and email.Successfully transitioned to professional Marketing platforms Hubspot and Eloqua including integrations with SalesForce, Google Analytics and content partners. Built strong relationship with Sales, Accounting, Creative and Product Marketing. Participated in small team setting annual and quarterly sales goals by product by providing guidance, reporting and forecasting. Worked closely with Finance team to build Business Intelligence team. This team was responsible for tracking, reporting, forecasting for various products.Developed and grew 3rd party vendor relationships.Responsible for daily, weekly, monthly, quarterly and annual reporting of sales and marketing goals including budget, pipeline, revenue and forecasting. 
    
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Instructure is helping people grow from the first day of school to the last day of work. More than 30 million people use its Canvas and Bridge platforms for learning management and employee development.

Copyright © 2016, Instructure, Inc.
All rights reserved.


      Instructure
  

-Directing business strategy and developing a decisive course of action in response to any pressing or concerning issues affecting the Interactive (SEO, SEM, Analytics, Optimization, and Email) and Call Center programs-Liaising with a wide variety of personnel and clients to drive continued growth and profitability for the 2nd largest self-storage operator in the United States with 1000+ facilities nationwide and $550MM in annual revenue-Growing the interactive marketing department from 1.5 people to 41 over 7 years, expanding customer accountability from 5% to where it is now, responsible for over 70% of new customers utilizing a budget of more than $15MM to achieve over $375MM in annual revenue, all by providing over 130% in CPA reduction and a focus on increasing online conversion rates, growing from 2.5% to 10.75%-Integrating and managing the 110 seat Extra Space call center, with a budget of $4MM and an annual $180MM-Developing a balanced and multidisciplinary team, mediating between creative, developers, analysts, scientists and generalists, ensuring sufficient provision of personalized needs to maximize efficiency and produce superior results through a strategic and analytical approach
    
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Extra Space Storage is the second largest operator of self-storage facilities in the U.S. Since we were founded in 1977, we’ve taken the storage industry by storm. In 2015 alone we added 1.6 Billion dollars in new acquisitions to our already large property portfolio.

The cornerstone of Extra Space Storage is successful partnerships with our stakeholders, partners, investors and customers. Our goals are driven by an impassioned, dedicated workforce that thrives in the innovation driven corporate environment. We are the best, at getting better!

Our Team Makes Us EXTRAordinary
Knowledge is power and experience is valuable. This is why we strive to attract the best candidates for every position at Extra Space Storage. Every position is valuable to our success from our executive management team, corporate employees, on-site managers and call center team.

Offering a Career Path Paved with Innovation and Satisfaction
Attracting the best candidates in any field requires a commitment to job satisfaction. At Extra Space Storage, job satisfaction is high, this is why we have one of the best retention rates in the business. We know that our success depends on our team loving their jobs! 

An Extra Space employee is number one valued and knows they are invaluable to the team, customer and company. Second they are passionate enjoying a challenging and rewarding career path armed with the tools they need to succeed. Add a fun work culture and spectacular offices makes Extra Space a pretty amazing place to work.

Great people should have a great place to work. Big Benefits - Room to Grow - Awarding Excellence. Find Something Extra.

Extra Space Storage

-Facilitating development and implementation of numerous 1st page listings for key terms in over 880 major markets on Google, selecting the consulting company responsible for 1st page ranking for primary SEO industry terms-Managing development and implementation of SEM software, optimizing campaign structures for local, national, and brand advertising, converting bidding strategy, growing annual budget from $1.2MM to $10.8MM-Driving Omniture and Google Analytics, establishing global and specific KPI's-Facilitating website optimization through A/B and multivariate testing (Zaaz, Wilderfunnel, Omniture Testing & Targeting), generating landing page campaigns with a 26% lift in revenue, Google Website Workout Contest winner (http://www.google.com/websiteoptimizer/workout/index.html)-Strategically selecting and implementing an email vendor, integrating multiple database and CRM systems, establishing triggered, drip and batch campaigns, generating $1.1MM in revenue in a single year-Pioneering integration of national and local social media strategies, resulting in 6 month ROI positive-Overseeing implementation of CRM into website, call center, and over 800 facilities-Driving an interactive prosperities account initiative offering 60% off all new customers, bolstering client base-Developing and managing local marketing plans, overseeing budget, media purchasing, tracking and assessment of over 200 individual facilities across all media-Websites under management/consultation included: extraspace.com, storage.com, storageusa.net, espanol.extraspace.com, www.travelcampus.com, www.rlg.net, www.educationsystems.comBusiness Development: Developed business plans for various new ventures inside Extra Space, including Storage.com, a subsidiary and independently profitable business unit of Extra Space.
    
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-Managed and oversaw operation of the manufacturing of wholesale furniture-Developed and driving overall product design, researching traditional and electronic marketing to ensure furthest reach to greatest number of potential customers, and sales management-Established an environment of customer satisfaction, ensuring continual expansion of client base-Created and maintaining an affiliate program, and managing contracts and accounting department-Business sold in 2007
    
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-Motivated performance and swift issue resolution through employee management, driving school and curriculum marketing for an eLearning and travel education development company, handling all staffing concerns for five locations across two states, hiring, training and evaluating part and full-time peronnel-Liaised with clients to ensure operation of both on-site and web-based schools-Designed and implemented curriculum and proprietary software personalized for the individual needs of universities, colleges, high schools, and businesses-Developed strategic alliances and affiliate program management, SEO, SEM and offline advertising programs to carry out highly successful marketing campaigns - Sites managed: educationsystems.com, travelcampus.com, tripitineraries.com, sminsen.com, .iagentsupport.com
    
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Education Systems

-Managed a residential property, including securing all finances, start-up, drafting and negotiating contracts, analyzing the market to develop a business strategy and course of action, promoting and marketing, and conducting all sales with potential buyers-Business sold in 2002


The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.

The University of Utah became a member of the PAC-12 conference in July 2011.

Technology and Commercialization
The University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.

Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/

Healthcare
University of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

GM and SVP, CareerCert Education at Carrus

Carrus

GM and SVP, CareerCert Education

Jensen Marketing

Marketing and business consulting

Teem

SVP Marketing

TravelPass Group

SVP Marketing

Partner Fusion

VP, Digital and Meta

Store Local

Consultant

Instructure

Marketing

Extra Space Storage

Sr Director of Marketing

Extra Space Storage

Marketing Manager

Sminsen LLC

Partner/Owner

Education Systems

Director of Marketing

Commercial Services Managment

Owner

University of Utah

Business Communication

BA