Executive Vice President at Cerenti Marketing Group, LLC. and Board Member

Leads the Cerenti Marketing Group as Senior Partner and Managing Director, setting the firm's vision for growth and building its delivery capabilities.  He has co-led the development of Cerenti's core consulting practices in Health Care (all major pharmaceutical and medical device companies in the Chicago area), and Financial Services (5 of the largest global banks).He serves as a strategic counselor to multiple C-Suite executives at Fortune 500 companies and his relationships with them have spanned their careers across multiple companies.  His functional expertise is in growth strategy, global expansion, brand building, portfolio management, tactical sales strategy, customer insight driven innovation, and big data.  He has worked extensively around the world, leading complex, multifaceted engagements across Latin America, Asia, and US and major EU markets.
    
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About us

  Cerenti provides marketing and business strategy consulting to Fortune 500 companies around the world.  We are different in a useful sort of way.  We know how to work the data and connect the dots.  Our name, Cerenti, stands for "Action through Wisdom" and that is what we do for our clients.

Cerenti works through a global network of consultants and practitioners - all of whom have substantial experience in their industry and area of functional expertise.  Our executives have worked with leading consumer product companies such as Unilever and Procter & Gamble, as well as top strategy firms like McKinsey & Company and Booz Allen Hamilton.

We are a boutique firm. We like to work with only a few clients at a time and deliver value beyond belief. We do what we do because we are great at it and we love it. 

Cerenti has worked extensively on projects spanning North America, Europe, Asia and Latin America.

Cerenti Marketing Group, LLC.

Reported directly to CEO, Sergio Zyman, legendary ex-chief marketing officer for Coca Cola Co.Led the transformation of the consulting company from a small player to a powerhouse in consumer and brand consulting, working together with the CEO and other top management.  This involved developing a clear vision for growth, re-positioning the Zyman brand and defining critical pathways for attracting talent, building distinctive intellectual capital and driving strategic business development initiatives.  The company was sold in a deal valued at an estimated $100 million shortly thereafter.
    
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About us

  Zyman Group was founded by Sergio Zyman, the former CMO of The Coca-Cola Company, in the 1990's, author of The End Of Marketing As We Know It.  In the early 2000's Zyman Group was acquired by MDC-Partners.  Zyman now lives in Miami Beach and Vail, Colorado.

Zyman Group

One of the leaders in the Global Marketing and Sales Practice responsible for developing cutting edge marketing approaches for clients.  Served clients in major transformational strategic initiatives, in many cases involving companies under existential threat due to changes in markets and technology, and others with game changing opportunities.  He specialized in Internet/Technology Marketing, New Channel Development, Customer Relationship Management and Pricing strategies and served clients in the retail and media sectors.
    
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McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world's leading businesses, governments, and institutions. 

We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients and, often, to the world. 

We work with our clients as we do with our colleagues. We build their capabilities and leadership skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.


      McKinsey & Company
  

Served multiple clients around the world in transformational, large scale engagements across a range of industries, including Pharmaceutical and Energy and Chemicals.  Developed cutting edge thinking on how to market in lowly differentiated, competitive markets.


Strategy& is a global strategy consulting business uniquely positioned to help deliver your best future: one that is built on differentiation from the inside out and tailored exactly to you. As a part of PwC, every day we’re building the winning systems that are at the heart of growth.

This means helping you undertake complicated, risky change. Our heritage of working on clients’ toughest problems, combined with the breadth and depth of the PwC network, means that we deliver speed, certainty, and impact. Whether it’s devising a corporate strategy or building capabilities by transforming functions and business units, we’ll help you create the value you’re looking for.

Strategy& was formed on March 31, 2014, when the firm formerly known as Booz & Company combined with PwC to form a new kind of consulting firm, offering strategy-through-execution services under one roof. Together we bring more than 250 years of experience helping global clients solve their toughest problems. As part of the PwC network, we are members of a global team recognized for its professionalism and trust.

We are consistently recognized for our foresight and impact. We are known for our deep industry and functional expertise across public and private sectors, our influential global studies and books, and our award-winning management magazine, strategy+business. http://www.strategy-business.com

Join our LinkedIn Group (copy and paste into your browser):  
https://www.linkedin.com/groups/3804072

Booz & Company

Worked in multiple businesses owned by the parent company spanning various automotive and aerospace related industrial markets.  Promoted from management development program to marketing director and interim general manager for automotive material company.


The mission of the Yale School of Management is educating leaders for business and society. The school’s students, faculty, and alumni are committed to understanding the complex forces transforming global markets and using that understanding to build organizations—in the for-profit, nonprofit, entrepreneurial, and government sectors—that contribute lasting value to society.

The school's integrated curriculum, close ties to Yale University, and active connection to the Global Network for Advanced Management ensure that our students both acquire crucial technical skills and develop a genuine understanding of an increasingly complex global context. 

Yale SOM offers the following programs:

• Full-Time MBA
•&nbsp;MBA for Executives: Asset Management, Healthcare, Sustainability
• Master of Advanced Management
• Master of Management Studies in Systemic Risk
• Master of Management Studies in Global Business and Society
•&nbsp;Doctoral Programs
• Executive Education
• Joint Degrees

Yale School of Management

The Birla Institute of Technology & Science (BITS), Pilani is a prestigious Indian university for higher education in science, technology and humanities. BITS Pilani has consistently ranked amongst the top universities in India. The acceptance rate of BITS Pilani is 1.47% making it the most selective university in India.

The primary motive of BITS is to "train young men and women able and eager to create and put into action such ideas, methods, techniques and information"​. The Institute is a dream come true of its founder late Mr G.D.Birla - an eminent industrialist, a participant in Indian freedom struggle and a close associate of the Father of Indian Nation late Mr. Mohandas Karamchand Gandhi (Mahatma Gandhi). What started in early 1900s as a small school, blossomed into a set of colleges for higher education, ranging from the Humanities to Engineering until 1964 when all these colleges amalgamated to culminate into a unique Indian University of International standing. This university was christened as the Birla Institute of Technology and Science, Pilani, known to many as BITS, Pilani.

Over the years, BITS has provided the highest quality technical education to students from all over India admitted on the basis of merit. Its graduates may be found throughout the world in all areas of engineering, science and commerce. BITS symbolizes the maturing of Indian technical ability and "can-do"​ entrepreneurial spirit, especially as derived from the private sector. BITS is located in the Vidya Vihar campus adjacent to the town of Pilani in Rajasthan.

Admission is merit-based, as assessed by the online BITSAT examination. The fully residential institute is privately supported.

Managing Director and Executive Vice President at Cerenti Marketing Group, LLC.

Cerenti Marketing Group, LLC.

Managing Director and Executive Vice President

Zyman Group

Chief Marketing Officer

McKinsey & Company

Associate Principal

Booz & Company

Principal

Dexter Corp

Marketing Director

Yale School of Management

Marketing and Finance

MBA

Birla Institute of Technology and Science, Pilani

Electrical & Electronics Engineering

BE (Hons)