Chief Marketing Officer | Revenue Growth | Content Strategy | Brand Development | Social Media Marketing | Sales | MBA

124 Media Studio, is a boutique music and lifestyle focused multi-media content and consulting company. We unify brands and artists around a bold strategy and create compelling video content that engages consumers across all distribution platforms. Develop and manage all new business. Lead creation, development and implementation of digital strategy for music artists and brands. Produce compelling multimedia content. Provide comprehensive range of consulting/advisory services related to music industry marketing and commerce. •	Strategized winning media campaigns such as meteoric rise of hip hop producer DJ Khaled, now dubbed The King of Snapchat with 10M+ followers and profiled by numerous media outlets. •	Created The Music Show, a television show concept poised to capture Millennial viewers that features leading influencers and harnesses global music consumption data to shape artist lineup. •	Recognized industry expert and sought-after global speaker. ▬	Diverse audiences span industry professional groups, universities, large banks, hedge funds, and private venture capitalist firms. ▬	Recent engagements include UBS Media Conference (London), Coleman Research (Hong Kong and Seoul), South by Southwest (Austin), College Music Journal (NYC), Music Business Association (LA, Nashville, and Chicago). The Music Show is the next evolution of Music Entertainment that brings together today’s hottest hit-makers and icons with tomorrow’s stars. The Music Show (TMS) will usher in a new era of televised musical performances that introduce a never-before-seen level of interaction between a broadcast audience & live performers, along with a unique and entertaining collaboration between signed developing acts & established A-list Icons of the industry. Hosted by today’s social & music influencers, each week TMS will bring together an eclectic mix of genres, musicians, and bands while we put America in the front-row seat for a special hour of fresh and inspired performances.
    
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      124 Media Studio
  

Island, Def Jam & Republic RecordsEstablished challenging sales and marketing objectives for all digital and mobile content for Island, Def Jam Recordings and Republic Records artists and associated labels, overseeing high-performance team of 6 with dotted line responsibility for additional 20+ staff members. Administered multimillion-dollar annual, quarterly and project sales projections and budgets. Collaborated across label departments to innovate and create multiple approaches to projects. Designed/executed high-impact global campaigns and strategies to promote labels’ superstar artists and worked closely with distribution company and third-party partners on associated retail strategies. Managed all product releases with Universal Music Group’s e-commerce personnel and systems. •	Increased global market share to #1 for final 3 consecutive years of tenure, after designing and launching global digital, mobile and retail strategies. Examples:▬	Directed multimillion-dollar digital advertising, SEO and SEM campaigns to generate sales conversions.▬	Cultivated digital and retail strategies to showcase breakout artists’ stories. •	Realized 124% increase in year-over-year revenue, generated $465M in peak sales and drove multiple songs and albums to #1 while overseeing repertoire with largest market share and sales in music industry.•	Created new revenue streams by spearheading co-promotion strategies with top brands (e.g., Apple, Amazon, Google, Verizon, AT&T, Pepsi, Doritos and Samsung).•	Generated $1B in revenue, primarily by driving high-impact marketing strategy that resulted in multi-platinum, platinum and gold certification for 25+ albums and 80+ digital tracks. •	Set global/U.S. sales and Billboard chart records by implementing effective breakthrough strategies.•	Increased revenue-generating opportunities and ultimately achieved internal cultural change by promoting more data-driven decision making approach using Soundscan and other data sources.
    
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      Universal Music Group(UMG)/Vivendi Universal
  

SONYMUSIC/RED – NEW YORK, NYSENIOR DIRECTOR, NEW MEDIA/DIGITAL SERVICES	2001-2007Led a team of 4 in execution of all digital marketing, sales, and distribution efforts for SonyMusic’s developing artists and distributed labels. Conceptualized and managed successful national multi-media campaigns for both lifestyle and retail partners. Liaised between RED and SonyMusic’s labels new media departments and Global Digital Business Group. Oversaw use of all of RED’s multi-media marketing and sales tools. SELECTED ACCOMPLISHMENTS:	Successfully cultivated and developed new business; managed production, marketing, promotion, and finance for RED’s international digital distribution system which resulted in generating 10.2 million tracks and albums sold to date.SELECTED ACCOMPLISHMENTS, CONTINUED:	Instrumental in launching careers of multiple artists achieving Gold, Platinum and Multi-Platinum status.	Recognized as the principal architect of the digital distribution system.	Worked closely with Sony Music Corp. on front end and back end marketing and financial reporting.	Oversaw research which advanced artist and brand development for RED/SonyMusic and its distributed labels.	Designed and implemented RED’s New Media marketing and sales strategies. Managed all aspects of RED’s digital aggregation initiative including digital, mobile, and video. 	Chaired the New Technology Committee, charged with acceptance and adaptation of new channels of distribution.	Wrote, produced, and edited TV commercials, infomercials, electronic press kits, and music videos.
    
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About us

  Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street/Reunion Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.


      Sony Music Entertainment
  

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Chief Content & Marketing Officer | Executive Producer at 124 Media Studio

124 Media Studio

Chief Content & Marketing Officer | Executive Producer

Universal Music Group(UMG)/Vivendi Universal

Senior Vice-President E-Commerce & Digital Marketing

Sony Music Entertainment

Senior Director Digital Sales & Marketing

American University

Management/Marketing

Master of Business Administration - MBA

American University

Business Administration and Management, General

Bachlor of Science