Co-Founder of ObservePoint | Board Member | CEO | SaaS & Technology | 11 Patents  | Father | Golfer


      Plingo Media, Inc.
        
  

An experienced leader driving innovation in the digital marketing space, I am at my best when I am digging into a new experience where success is the only acceptable outcome.I have founded and led companies with a demonstrated history of high performance, most recently co-founding ObservePoint in 2007 and serving as CEO from inception until 2019. During those years I had the most fun when partnering with senior business leaders and employees to drive dynamic product results, increase employee engagement, nurture enterprise clients worldwide, establish global strategic partnerships, lead series A & B fundraising, and contribute thought-leadership in the rapidly evolving digital data quality marketplace.I previously co-founded and grew iLeadMedia, recognized by the Internet’s Affiliate Advertising Industry for “Best Practices” and “Consistent Results.” Under my leadership, iLeadMedia consistently tripled revenue YOY and was acquired by Think Partnership in 2006.It’s been an amazing ride so far and I’m eager for more. My passion is all about helping individuals, teams and organizations figure out where they are, where they want to go, and then helping them get there.Notable achievements with ObservePoint:• Grew employee count from 0 to over 100, including multiple international offices• Grew company to over 350 enterprise customers, including Delta, NBC, Turner, Home Depot and international brands• Grew company from 0 to over 15M ARR• Key role in creating over 40 global strategic partnerships• Recruited and built experienced executive leadership team• Successful Series A & B fundraising• Led product development meriting multiple technology winning awards from Digital Analytics Association an Adobe Technology Winner of the Year in North America• Company recognized as one of the fastest growing tech companies by Deloitte, Inc 500 and Mountain West Capital awards
    
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About us

  ObservePoint provides the market-leading enterprise Data Quality Assurance Platform that maximizes return on marketing technology by thoroughly identifying, analyzing, and testing javascript-based technologies deployed on web sites. The largest organizations around the world leverage ObservePoint technology to improve data quality, provide transparency into data collection methods, monitor and systematically protect vital business metrics. ObservePoint's Data Quality Assurance Platform helps your team make better decisions off of better data. 

Audits are cloud-based technology that allows digital marketers to perform large-scale scans of entire online properties to assess the quality of data in third-party marketing tools. Audits identify advertising, analytics, tag management, personalization, and many other third-party technology integrations which can be impacted by data loss, data inflation, and data corruption. 

Simulations provide real-time metrics protection on critical web site content: purchase funnels, advertising inventory, high-traffic landing pages, and conversion tracking tags. Simulations frequently test the technology behind this critical content to protect business metrics as well as user experience.

Tag Debugger is a free extension for Google Chrome that exposes data that is sent behind-the-scenes for the purpose of in-context tag debugging. Debugger clearly identifies which technologies are collecting data and exposes the data transaction.

ObservePoint

Notable achievements with iLeadMedia:• Created unique, first-of-its-kind, permission-based, online lead-generation campaigns and• Company voted as one of the leading seven CPA advertisers on the internet• Company recognized for “Best Practices” and “Consistent Results” by Internet Affiliate Advertising Industry analysts• Tripled Revenue YOY
    
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Notable achievements with iLeadMedia:• Created unique, first-of-its-kind, permission-based, online lead-generation campaigns and• Company voted as one of the leading seven CPA advertisers on the internet• Company recognized for “Best Practices” and “Consistent Results” by Internet Affiliate Advertising Industry analysts• Tripled Revenue YOYIn August of 2002,  Brady Whittingham, Dave Nelson  and myself founded iLead Media.  What started as a company in debt, with no sales and a shaky business plan, was rapidly built and then consummated in one of the largest private sale transactions in Utah of 2006.  What transpired in between won't be made into a book or a movie, but will be remembered as what happens when people come together with common purpose, a balance of talents, hard work and a fair amount of luck.
    
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I was the General Manager at WinDaily.com  I returned the company to profitability in months, managing all aspects of the company.  Great turn-around story.


Brigham Young University (BYU), located in Provo, Utah, United States, is a private, coeducational research university owned by The Church of Jesus Christ of Latter-day Saints. It is the oldest existing institution within the LDS Church Educational System, is America's largest religious university, and has the second-largest private university enrollment in the United States. Approximately 98% of the 34,000 students at BYU are members of The Church of Jesus Christ of Latter-day Saints.The university's primary focus is on undergraduate education, but it also has 68 master's and 25 doctoral degree programs, including a Juris Doctor program.

Board Member at Plingo Media, Inc.

Plingo Media, Inc.

Board Member

ObservePoint

Co-Founder & Board Member

Think Partnership

Vice-President Business Development

iLeadMedia

Co-Founder & Vice President Business Development

WinDaily

Executive Vice President-General Manager

Brigham Young University

Business Management and Political Science

BS

Brigham Young University