Content Marketing, Content Strategy and Customer Experience Expert,  Keynote Speaker, Bestselling Author

The Content Advisory is the strategy, advisory and education group for The Content Marketing Institute.  We help companies evolve the use of owned media to develop valuable customer experiences. The practice of marketing is evolving fundamentally. The explosive growth of strategic, owned-media experiences,  the evolution of paid media and the integration of customer experience put us at the crossroads of business strategy. We pursue our purpose of helping every company develop the same skills as a media company; from operationalizing content strategies, hiring the right talent, measuring the efforts, and creating the most powerful content-driven customer experiences.
    
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The Content Advisory

Content Marketing Institute is the leading content marketing resource. I'm proud to be leading the consulting, education and technology divisions at CMI helping to advise and educate global brands to the approach of content marketing. In addition to leading the consulting and advisory practice, my role is to lead development of the content marketing training curriculum and manage the content for all workshops and training efforts.  More Here: http://ow.ly/4Ah6g
    
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Content Marketing Institute

There have been countless books and resources that have covered all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Not until now that is.I'm very proud to be the co-author of Managing Content Marketing - a book that shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.
    
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Digital Clarity Group is a research-driven advisory firm focused on helping business leaders navigate the digital transformation. The transformation that DCG addresses is the overlap of where Innovative Change meets the Social Enterprise and Consumer Engagement, and is facilitated with Adaptive Technology.   I'm proud to be a Senior Contributing Analyst - working with this group and their clients on Web Content Management, Web Engagement Management and, of course, my passion - Content Marketing.
    
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Digital Clarity Group

Robert joined CrownPeak in 2002 to drive the company's marketing efforts. In addition to managing all strategic marketing and corporate communication efforts for CrownPeak, Robert was responsible for developing the strategy for the company's online marketing focused product development. Robert is extraordinarily proud to still work with CrownPeak in a consultative capacity - and to have been a part of the company's 9 years of consecutive revenue growth. During his tenure, Robert served on the SIIA's Software Division from 2003 to 2006, and was one of the founding members of the Executive Council on Software as a Service.
    
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About us

  Crownpeak provides the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform. The Crownpeak DXM platform empowers Fortune 2000 companies to quickly and easily create, deploy and optimize customer experiences across global digital touchpoints at scale. Besides featuring content management, personalization, search, and hosting, it is the only digital experience platform that includes built-in Digital Quality Management (DQM) to ensure brand integrity, best practices, and web accessibility compliance. Recently, Crownpeak acquired Evidon, the leading provider of simple technical solutions to complex digital Governance, Risk & Compliance (GRC) challenges, including a new Universal Consent Platform, designed to help companies comply with the General Data Protection Regulation (GDPR).

Crownpeak

I served as Vice President, Strategy for this creative agency.  I worked to build an interactive team and methodology - as well as work with clients such as Intuit, Activision and the US Army to help them build strategic online and digital efforts.


About us

  Marketing │ Consulting │ Digital │ Courage

Ignited is a team of courageous creatives, strategists, entrepreneurs, innovators. Based in — the creative capital of the world — Los Angeles, we guide brands through a digital first approach that discovers and harnesses the untapped potential in existing marketing ecosystems. 

We believe that all organizations have untapped potential. We help organizations unlock that potential, by leveraging the power of digitally-connected marketing to help our clients'​ budgets do more. Our best client relationships allow us to drive business transformations that will result in exceptional business growth.  At the core, we believe that these business transformations are tied to delivering exceptional customer experiences.


      Ignited Minds
  

As an Associate Partner, and Executive Director of the Entertainment and Media practice, I worked with both startups and enterprise companies to build sound digital and Web strategies, and create some of these companies' first efforts on the Web.


The University of Dallas, located in a metropolitan area of nearly 7 million people, is a leading Catholic university widely recognized for academic excellence by well-known publications, organizations and accrediting bodies. It offers distinctive undergraduate and graduate programs in the liberal arts, business and ministry that are characterized by an exceptional, engaged faculty, academic rigor in the Catholic intellectual tradition and a commitment to shaping principled and skilled leaders.

Chief Troublemaker at The Content Advisory

The Content Advisory

Chief Troublemaker

Content Marketing Institute

Chief Strategy Advisor

Content Marketing Institute

Author

Digital Clarity Group

Senior Contributing Consultant

Crownpeak

Vice President, Marketing & Strategy

Ignited Minds

Vice President, Strategy

marchFIRST

Associate Partner

The University of Dallas

English Lit., Radio/TV/Film

BS English Literature