Birdie.ai | Consumer Insights to help brands optimize their marketing efforts

Birdie helps consumer brands increase customer conversion and engagement with real-time product insights built from semantic analysis of reviews from shoppers and experts. Our powerful AI engines extract, clean and structure relevant data from sources that drive sales and influence brand perception - product reviews, news, influencers, videos, social media, experts, etc. - to help manufacturers get valuable insights about what is relevant and influence consumers in their shopping journey to improve marketing & sales results.



      Birdie
  

GVAngels is a non-profit organization that gathers FGV alumni who want to invest in and mentor Startups with growth potential and connects them to vetted entrepreneurs who want to accelerate their business with support from highly qualified investors.



      GVAngels - Grupo de investidores anjo formados na EAESP-FGV
  

Changing the world for women entrepreneurs around the world, proving that we can empower them globally while they rise in their local communities.



      Women's Startup Lab
  

Confraria do Empreendedor is a network of fast-growing entrepreneurs and intrapreneurs that connect to share their experience and current challenges and impact the society with several projects across different areas.



      Confraria do Empreendedor
  

Mentor at Gama Experience Hyper (Growth Marketing tracks)



      Gama Academy
  

Instaviagem is a digital travel agency that creates tailored travel packages and experiences around Brazil using AI-powered technology. The company was one of the 10 finalists of BID`s LatAm Innovation Award and it's currently at Endeavor's scale up program.



      Instaviagem
  

AlmocoGratis provides easy access to customer feedback to all sizes of bars & restaurants while increasing customer engagement. The company has clients like Burger King and Outback.



      AlmoçoGrátis
  

Espresso is a Brazilian SaaS startup providing travel and expense management services to businesses. On a smartphone or on the web, the cloud-based solution delivers an outstanding user experience. >> Selected by StartSe as one of the fintech startups to watch in 2018 >> Listed in the 2018 Valor/PEGN 100 Startups to Watch ranking
    
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      Espresso Controle de Despesas
  

Standout is a SaaS solution that enables brands to generate, manage and publish rich product information to retailer websites in one click, increasing average time on site and sales for both e-tailers and brands. Some of its clients are Unilever, Reckitt Benckiser, Nivea, Roche, Colgate, and Johnson&Johnson. These clients use Standout to showcase their products in the largest Brazilian retailers, such as Pão de Açúcar, Walmart, Magazine Luiza, Casas Bahia, CVS/Onofre and more. >> Ranked Top 3 Retail Tools by ABCOMM in 2017>> 100 Open Startups Marketing Winner 2017
    
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      Standout Brasil
  

Reorganized the operations processes and systems to generate numbers in order to plan, distribute and measure the efficiency of the operation sites across Brazil, Argentina and India on all 3 shifts, creating a methodology for tracking and predicting the production volume for the next weeks in order to better distribute the workload. Led marketing initiatives focused on re-branding and repositioning the company.KPIs:- production costs reduced in 37%;- overtime hours reduced in 45%;
    
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      Arizona
  

Coordinated sales and marketing initiatives in Brazil (team of 10) based in 3 main strategies: reorganizing and repositioning the company`s solutions, rebuilding the sales team and creating a new relationship strategy with current customers. KPIs:- 10 new contracts - USD 300K MRR;- 3 new strategic projects - new markets;- 10% overall revenue increase;- NPS increased in 30%.
    
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Leading a multi-task team of 5 people, I kept responsability for all MarCom activities such as Press Relations, Relationship, Advertising, Communications Channels Management, Lead Generation, Sales Support and Public Relations. I also became responsible for generating innovation and new business to the company thru alliances, mergers and acquisitions (M&A) and setup of new operations models and new offers inside the company. Main projects:- Argentina branch structuring (2012) - submitting a proposal to our biggest client in LatAm, negotiating prices and structuring our branch in Argentina (selecting a place, hiring people, approving materials and dealing with the customer) - 5% increase in Arizona`s total revenue- Web Production Area Structuring (2012) - operation model setup, team hiring, sales materiais preparation and support to sales team - 2% increase in Arizona`s total revenue- Endeavor`s Summer Job Project (2012) - organizing and managing a Cornell student 3 months summer job in Arizona, focused in understanding the marketing ecosystem and it`s opportunities for Arizona`s strategy. The strategy suggested is being applied.- ABA (Braziian Marketing Association) partnership (2011) - ABA has associates that constitute more than 70% of the 300 biggest ad budgets of Brazil. The partnership gave us the opportunity not only to access all these people, but also to strengthen ou brand and our category. From this partnership we generated leads in the sales pipe of more than US$10mm- Lovetherev.com (2011) - a marketing trends project to reinforce Arizona`s position as a trendsetting company for Marketing Services and Technologies. The project had more than 5000 unique users, 3 events (US$30k income and 100+ C-level visitors)- Tablet Production Area Structuring (2011) - opportunity identification, partner selection, preparation, presentation and winning of a 5-company bid, client relationship and team selection - 2% increase in Arizona`s total revenue
    
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As the MarCom coordinator, I leaded a team of 2 people. In less than 6 months as the area coordinator I was nominated responsible for all Innovation activies (there was still no area for that at that time). In MarCom activities, I was responsible for Public and Press Relations (more than US$1mm in free media generated in 3 years), Relationship Projects (I created and organized ITM during 3 years, a trends event from where we got new customers such as Coca-Cola and Oi), Advertising (Pepsico and Citibank got to Arizona thru our ads specialized newspapers), Internal Communications and Sales Support (we did a new presentation used during 3 years by the sales team). In Innovation activies, I was the main interface for the board of directors, the customers and the technology area, bringing benchmarks from the competitors, ideas of new products and brainstorms with both customers and employees. Main projects:- ITM (a 300+ people event for marketeers and agencies) - conception, content curation, production coordination, visual identity approval, CRM) - http://www.arizona.com.br/itm/- LatAm project for a big company - market understanding, supplier`s research, negotiation with providers and with the customer, project P&L and presentation- DAM research - I was responsible for researching and benchmarking DAM companies to draw the roadmap for our DAM capabilities, talking to providers and customers to suggest the main features for our product - customers satisfaction measurement - I leaded a project with an American consultant to map and measure the before and after Arizona workflows and costs for our main customer. We presented it to the directors of the customer and it helped us to renew a 3-year contract
    
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I joined the company and stayed, for 4 months, doing a quite basic job rotation in all areas to understand the company and prepare a report to the board of directors with the main pain points and opportunities related to HR, Finance, MarCom, Sales and Operations. After the 4 months I was allocated in the Marketing area, where I soon became the main interface with the Marketing Director and leaded a repositioning project. In this project I coordinated 2 other professionals and a research company for almost 6 months. At the end of the project I also leaded a few projects that resulted from it:- website rebuilding (I did all the texts and sitemap and a design company did the rest) - the website remained til 2010;- technology platform UX and layout redesign - with a 100% approval from the customers in the beginning, we used the same interface till march/2013- marcom materials rebuildingI also supported day to day activities such as events organization and internal communications.
    
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Strategic Consulting, including business plan & sales strategy development. External Relations, including partnerships and events.



      FGV Brazil
  

As an intern for the Department, I was hired to run the "Dê mais que esmola. Dê futuro." project, focused in raising citizens awareness to the fact that giving money for children`s begging wasn`t helpful. I was responsible - with supervision - for writing the project for it`s approval by the Secretary and the Mayor, having to do things such as:- researching (number of beggars, number of children, et cetera)- quotation for events, activities and media- agency briefing and campaign approval (layout, channels, et cetera)- organizing events (both for money raising for the project, for citizens awareness and for homeless children)
    
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About us

  Company Page Oficial da Secretaria de Serviços da Prefeitura de São Paulo no Linkedin. Através dos Decretos nº 45.683 de 1º de janeiro de 2005 e nº 53.728 de 04 de fevereiro de 2013, a Secretaria de Serviços e Obras (antiga SSO) passou a ser denominada Secretaria Municipal de Serviços (SES), tendo sob sua responsabilidade a iluminação pública, a limpeza urbana, os serviços funerários e o acesso público à internet do município de São Paulo. Além destas, a Prefeitura mantém convênio com o Corpo de Bombeiros da capital e a Secretaria de Serviços realiza compra de material, veículos e uniformes para a corporação.

Secretaria de Serviços Prefeitura de São Paulo

- #39 in the admittance exam- BA in entrepreneurship.- volunteer (2004) in an Adult Literacy project- member of the graduation committee (2/2006)- marketing leader of AIESEC GV (http://www.aiesec.org/)


Fundação Getúlio Vargas

- Monograph on Tax Law coordinated by Mr. Luis Eduardo Schoueri- A.A. member


Universidade de São Paulo

- #9 in the admitance exams - leader of the Academic Center party  elected in 2004. Content Director for 12 months, responsible for:- organization of events (parties, social events, integration events)- creation of a website and other communication channels (newsletters, meetings and so on)- negotiation with the University Board during the discussion of tuition fees for the next year - negotiation with teachers in student issuesI quit Casper Libero to return to USP and finish Law School.


Co-Founder at Birdie

Co-Founder

Co-Founder

Chapter Leader - Florida

Member

Mentor

Angel Investor

Angel Investor

Angel Investor

Angel Investor

Strategic Operations and Marketing Director

Marketing&Sales Manager

Marketing & Communications Manager

MarCom Coordinator

MarCom Trainee

Consultant

Special Projects Intern

Business Administration

Bachelor Degree

Law

Bachelor Degree

Journalism

Bachelor's degree

Regular/General High School/Secondary Diploma Program

Humanities