Accelerating B2B marketers’ contribution to Sales with ► Content Marketing ► Sales Enablement ► Account-Based Marketing through ► Keynotes ► Workshops ► Consulting

Unexpected Fun. Thoughtful with insights. With A Hint of Humor. I travel often to give presentations at conferences or to business groups around the world. The key topics I speak are Content Marketing, Sales Enablement, Technology’s Impact on Sales and Marketing, Future Trends, Organization Collaboration and more. I also lead and facilitate corporate strategy retreats, annual planning days and work with various international teams to drive consensus and develop common goals. In addition, I tailor content marketing, sales enablement, account-based marketing, organizational planning, and communications workshops to meet your needs. •	Visit www.pamdidner.com/speaking/ to learn more about my speaking topics. Actual testimonials:Pam's presentation is neither too high-level without take-aways nor too detailed to overwhelm the audience. A perfect spoonful of sugar to make digital marketing medicine go down. I’ve engaged Pam twice for leadership meetings in Switzerland and with outstanding results! She is highly organized, comes armed with 20+ years of Fortune 100 experience, and is able to de-code the complexity of today's business and marketing landscape with ease, humor, and humility. 
    
        …
      
        see more
      
    



Relentless Pursuit

Train, teach, coach and provide strategic guidance to enterprise clients on audience development, messaging/value proposition architecture, editorial planning, sales, and marketing collaboration. Drive sales and marketing alignment. Clients include Intel, TE Connectivity, InfinityQS, Microsoft and more. Download one-pager below.•	Develop proven methodologies, frameworks, and training materials to guide clients’ content planning, implementation, and sales enablement efforts•	Advise clients to leverage existing marketing elements, implement account-based marketing and improve sales and marketing relationship•	Provide audience insights and strategic leadership to help clients on acquisitions and existing customer retention of key strategic accounts•	Conduct workshops and training for marketing strategy, content editorial planning, storytelling, content marketing and driving cross-functional marketing collaboration•	Refine clients’ digital strategy such as their website optimization (SEO, keyword, content relevancy), campaign execution and their overall go-to-market plans with data-driven analytics
    
        …
      
        see more
      
    



A sales enablement book for marketers by a marketer. Marketing can enable sales in many ways, not just generating leads. If you are a marketing manager working with the sales team, this book will give you ideas on how to better support them. If you are on the sales side, this book can help you understand what else marketing does so that you can better connect the dots between sales and marketing. See the video below that I addressed readers' negative comments.
    
        …
      
        see more
      
    



Kogan Page

Taught Content Marketing at the Integrated Marketing Communications Graduate Program, Reed College of Media, West Virginia University.



      West Virginia University
  

Taught Strategic Marketing Communications at the Integrated Marketing Communications Graduate Program, School of Journalism, University of Oregon



      Arts Administration Department, University of Oregon
  

How to scale content across regions with a proven framework


At McGraw-Hill, we empower the curious. Our market-leading innovations create a brighter future for learners, educators and institutions around the globe.

Our vision: Unlock the full potential of each learner.

Our mission: Accelerate learning through intuitive, engaging, efficient and effective experiences.

We have a collective passion for learning and thrive on meeting the evolving needs of students, educators and institutions. We're committed to answering challenges and finding creative solutions. Each and every one of us is proud to play our part by inspiring the next generation of learners.

Are you curious? Learn more at https://careers.mheducation.com/


      McGraw-Hill Higher Education
  

Developed Intel’s worldwide enterprise and small business go-to-market plans. Deployed a full spectrum of outbound marketing communications programs supporting processor product launches on a global scale.• Provided strategic guidance on audience development, messaging architecture, content creation, media buy directions and social media outreach.• Built an integrated team consisting of staff, contractors and agencies to support interactive, web, direct marketing, content development, and communications programs. • Applied cost consciousness and business acumen to effectively manage ~$5M integrated and interactive marketing budget.• Optimized various components of the communication mix to drive marketing efficiencies.• Drove deeper engagement with targeted audience via social media such as blogs, community and search engine marketing, and optimization.• Utilized techniques such as primary and secondary market research, competitive benchmarking, cost analysis as well as on-line and on-site focus groups to quantify the marketing plan’s ROI.• Proven track record of coordinating efforts between front-end (Sales, Product Marketing, PR), back-end (Branding, Corporate Communication, Business Units) and various vendors to execute campaigns and product launches.
    
        …
      
        see more
      
    



About us

  At Intel, building a better world is our business. Our mission is to utilize the power of Moore's Law to bring smart, connected devices to every person on earth while serving as a role model for how companies should operate.

We power amazing experiences through a diverse product line and exciting partnerships. Our strategy is a virtuous cycle of innovation—the cloud and the data center, the Internet of Things, memory and FPGAs all bound together by the goal of greater connectivity and enhanced performance. 

Our global team, over 107,000 strong across 58 countries, is a powerhouse of engineering and technological excellence that empowers solutions to the world's toughest problems while creating the technology of tomorrow. 

We are Intel, and Amazing Works Here.


      Intel Corporation
        
  

Increased penetration of Intel Leadership into targeted accounts and new industry segments. Managed a team to deliver Intel’s premier event, Intel Developer Forum (IDF) • Experienced in managing all aspects of corporate and large-scale events: Sales/Sponsorship, Marketing, Operations, People Management, Project Management, and Experience Design. • Revamped the event attendee acquisition strategy by optimizing various direct marketing tactics resulting in increasing core attendees by 20%.• Created and injected new event elements to increase buzz of the events, while driving solid technical content.• Extended event content to a broader virtual audience via webcast, video, viral marking, and social media.• Drove standard processes to improve the quality of success metrics and trained 30 virtual reports to implement those processes in geographically dispersed events around the world. • Created and executed standard processes for 10 agencies around the world to ensure all event attendee information was tracked consistently from geography to geography and from cycle to cycle. • Delivered global standard pre and post-event survey processes to improve quality of 15 events worldwide and quantify ROI.
    
        …
      
        see more
      
    



Led the global sourcing team and managed the overall sourcing and contract negotiations for Intel approved marketing agencies.• Defined and implemented supplier optimization strategy and generated $8.4M savings by managing $60M spends across geos.• Injected value-add to stakeholders by sharing industry benchmarking data and market trends.• Trained agencies on Intel branding guideline, purchasing processes and conducted regular agency business reviews with top marketing agencies.
    
        …
      
        see more
      
    



Led a team to manage and procure various component procurements on behalf of Intel. Supervised, planned and implemented sourcing strategy and new vendor selection. Effectively negotiated with vendors to achieve targeted savings with favorable terms/conditions and pricing. • Facilitated materials engineers, design engineers, and suppliers to create cost-effective designs.• Jointly created Should Cost Model (SCM) with Finance. Utilized the model to drive process improvements and set up future pricing targets.• Managed quality incidences on the factory floor to ensure supply was not interrupted.• Conducted competitive benchmarking survey for over 100 suppliers and utilized the results and other market trend information to strategize long-range and short-term plans and align them with high-level Corporate strategic objectives.
    
        …
      
        see more
      
    



Coached and educated customers to adapt during a period of change and to excel in a newly transformed organization using the latest technology.• Evaluated and documented existing and desired business processes.• Designed training materials to enable end-users to succeed in a new environment.• Developed the roll-out strategies to implement new process and software.
    
        …
      
        see more
      
    



Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 450,000 people serving clients in over 120 countries, Accenture drives innovation to improve the way the world works and lives.


      Accenture - Strategy
  

Created over-all audit strategies, defined tasks and implemented plans to balance quality of work with deadlines and budgets.• Supervised junior staff members conducting financial audits.• Prepared and drafted financial audit reports in conformity with General Accepted Accounting Principles (GAAP).• Identified deficiencies or weaknesses in the internal control structure and recommended feasible solutions or alternatives.
    
        …
      
        see more
      
    



About us

  KPMG is one of the world’s leading professional services firms and the fastest growing Big Four accounting firm in the United States. With 90 offices and more than 29,000 employees and partners throughout the US, we’re leading the industry in new and exciting ways. Our size and strength make us much more agile and responsive to changing trends.


      KPMG US
        
  

The University of Kentucky is a public, research-extensive, land grant university dedicated to improving people's lives through excellence in teaching, research, health care, cultural enrichment, and economic development for over 150 years.

The University of Kentucky:
- Facilitates learning, informed by scholarship and research.
- Expands knowledge through research, scholarship and creative activity.
- Serves a global community by disseminating, sharing and applying knowledge.

The University, as the flagship institution, plays a critical leadership role for the Commonwealth by contributing to the economic development and quality of life within Kentucky's borders and beyond. The University nurtures a diverse community characterized by fairness and equal opportunity.

From Paducah to Pikeville, Covington to Cumberland, the University of Kentucky touches lives across the Bluegrass State, providing education, cultural stimulation and economic development in all 120 counties. Considering that residents of all Kentucky counties benefit from the University's medical care, community service, innovative research and creative teaching and instruction, there's no question UK is The University of Kentucky.

University of Kentucky

Gies College of Business at the University of Illinois at Urbana-Champaign is home to approximately 3,000 undergraduate and 1,000 graduate students in MBA, master’s and doctoral programs. Internationally recognized as a leading business school, the College of Business has outstanding programs in accountancy, business administration, and finance.

Consistently ranked as one of the top public universities in the nation by US News & World Report, Forbes, and Bloomberg BusinessWeek, the University of Illinois is also a leader in business education and research. We’re the #1 source of CFOs to Fortune 500 and S&P 500 firms (Crist | Kolder Associates, 2014), and U of I undergrads receive more venture funding for startups than any university in the state, ranking 12th worldwide (PitchBook, 2014).

Sales Enablement & Content Marketing Keynote Speaker and Workshop Coach at Relentless Pursuit

Relentless Pursuit

Sales Enablement & Content Marketing Keynote Speaker and Workshop Coach

Relentless Pursuit

Founder | VP of Marketing

Kogan Page

Author: Effective Sales Enablement

West Virginia University

Adjunct Instructor

Arts Administration Department, University of Oregon

Adjunct Instructor

McGraw-Hill Higher Education

Author: Global Content Marketing

Intel Corporation

Global Integrated Marketing Strategist

Intel Corporation

Sr. Director of Corporate Events

Intel Corporation

Sr. Director Of Marketing Operations

Intel Corporation

Supply Chain Manager

Accenture - Strategy

Change Management Consultant

KPMG US

Senior Auditor

University of Kentucky

Finance

BA

Gies College of Business - University of Illinois Urbana-Champaign

Finance and Accounting

MBA / CPA