Sr. Director of Client Engagement at Tier4 Advisors

Tier4 Advisors is a trusted procurement partner with expertise in Data Centers (cloud/colo), Telecom (connectivity/calling), IT Security and Compliance, Emerging Technology and Managed Services. Since its founding, the organization has grown to become one of the most respected IT procurement companies in these 5 mission critical areas. Tier4 has an established network of over 650 vendor partners worldwide with whom they develop IT solutions for clients ranging in size from start-ups to Fortune 500 companies. Tier4 manages the procurement process that IT professionals can focus on the daily tasks of running their business. By acting as an extension of a business’s IT team, Tier4 Advisors sit on the client’s side of the table, providing expertise in contract negotiations to ensure the SLA and MSA agreements provide the right level of value for the client.
    
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      Tier4 Advisors
        
  

Leading strategic marketing transformation team, delivering people, process and technology improvements across product development, sales, marketing and customer service to enable brand to order, end-to-end marketing effectiveness. Supporting $2 B NAM Food Service and Food Packaging business. Launching new brand via B2C e-commerce business, developing new site from inception to execution. Launch and promote B2B product portfolio to 1000's customers across NAM including Star Bucks, Wal-Mart, Amazon, Costco, Sysco, US Foods, US Open and more.
    
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Led team of marketing communication managers, graphic designers, media technology specialists and outside agencies / vendors to create, distribute and measure marketing campaigns and programs across NAM, EMEA and APAC to support $1.7B Building Management solutions business.•	Led marketing team to develop content for building management product / offer solution launches and campaigns for software, hardware, field devices, services, power solutions, network cabling, room control, lighting control and access control.o	Developed and executed strategic marketing communication plans in alignment with corporate branding and strategic business objectives.o	Created content driving lead generation for global campaigns, delivering 5.2M per year on average via digital funnel activities: SEM, SED, IQL, MQL, SAL and SQL.•	Designed thought leadership white paper program shaping influencer activities in energy utilization policy and industry standards in Building Management Systems domain.•	Elevated building’s share of voice to 34%, 4% over corporate target and lead marketing teams to develop over 300 pieces of thought leadership including speaking engagements, public relations, awards, strategic alliances, and analyst relations.•	Involved in managing intranet redesign.•	Developed internal newsletter Inside Buildings, leading to 250% growth in subscribers since 2014.•	Directed creation and development of interactive demo for corporate headquarters in Paris, France.•	Guided marketing team in DAM to MAM migration (Content Management system).•	Received 2010 and 2011 Internal Company Program Awards for Brand Transition.
    
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      Schneider Electric
  

Designed and implemented comprehensive integrated marketing communication plan to promote and support global strategic alliances. Developed relationships with cross BU strategic alliances marketing and business leads to implement joint alliance marketing initiatives.•	Launched 1st joint offer between Schneider Electric and Cisco.•	Awarded patent to team member for joint Cisco Development.•	Developed new sales tools, training materials, white papers, marketing collateral and web content, enabling and supporting strategic alliance operations.•	Led joint value proposition development with IBM and global teams for IBM / SE joint offer.•	Developed / executed global integrated mktg. comm. plan for offer launches.
    
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Facilitated VC and angel investment functions; developed strategic business partnerships with Fortune 100 to pilot product development opportunities.•	Championed $4M venture investment and private equity including associated strategy, programs, projects and budgets.•	Conducted industry research and market analysis to identify and evaluate most profitable industry targets; translated research and analysis into actionable plans for industry messaging and outreach.•	Strategically pitched and won Fortune 100 appliance manufacturers for development projects.•	Devised re-branding strategy; secured the first round of venture funding with Garage Technology Ventures and achieved $3M plus $1M in private equity.•	Secured partnerships with Whirlpool, Electrolux, Xerox, NASA, MIT, Ford Motor and St. Gobain
    
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Recruited by founder to re-brand and re-position this company pioneer in the sustainable seafood category for growth in the mass market.Repositioned regional niche brand to national mass market brand.Full responsibility for directing strategy, programs, projects and budgets.Expanded product placement into mass retailer channels such as WholeFoods, Hannaford's, Shaw'a, Piggly Wiggly's and others.Lead product development, market research, analysis, naming, logo creation, package design, PR efforts and communications strategy.Responsible for budget management, vendor management and the creation of key corporate initiatives.Responsible for all marketing channels: media, packaging, website, events, direct mail, promotional materials and collateral.Tradeshow strategy, management, attendance and booth redesign.
    
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Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The university enrolls approximately 1,430 graduate students and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International — The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education.

Graduate study at Bentley University delivers expert preparation for what's next. Bentley's dynamic graduate courses are developed by faculty with industry-tested expertise, and informed by input from corporate leaders, giving our students exposure to current concepts and skills. The collection of centers and labs on campus features the latest tools for gathering and analyzing information in finance, marketing, information design, accountancy, and emerging technologies. Bentley graduate students routinely tackle real business challenges for companies and other organizations, in team-driven consulting projects in the U.S. and abroad, giving them the opportunity to fine-tune their abilities in project management, presentation and collaboration.

At Bentley, students can pursue their degree on a schedule that fits their life. Three MBA programs and eight Master of Science programs offer options to study full time or part time; and many classes meet both on campus and online. Bentley's Graduate programs draw professionals at every career stage, from a cross-section of industries, forging connections with accomplished individuals of different backgrounds, but with similar drive and focus. In this way, Bentley graduates become members of a lifelong global network of peers and alumni.

Sr. Director of Client Engagement at Tier4 Advisors

Tier4 Advisors

Sr. Director of Client Engagement

Novolex - Waddington North Amercia

Sr. Mgr. Strategic Marketing Communications, North America

Schneider Electric

Director Strategic Communications

Schneider Electric

Marketing Manager – Global Strategic Alliances and Field Devices

ThermoCeramix

Director of Marketing and Business Development

EcoFish

Marketing Manager

Bentley University - McCallum Graduate School of Business

Business Administration and Management, General

Essentials for Management 'Mini-MBA' for Leadership Development

Communications Management

M.S.

Salem State University

Graphic Communication/Media

B.A.

Farleigh Dickenson University Affiliate

International Marketing Intensive

Endicott College