Managing Director at iPullRank

UndergroundHipHop.com is 20 year old e-commerce site focused on independent hip-hop music. I'm hoping to use iPullRank to grow it into more of a platform.



      Undergroundhiphop.Com
  

iPullRank is a better performance marketing agency offering leading-edge Digital Marketing Consulting, Market Segmentation, Competitive Analysis, Content Marketing & Strategy, Social Media Management, Measurement, Conversion Rate Optimization, User Experience, Solutions Architecture, SEO and Paid Media (PPC, Paid Social, Display Advertising). Our strategy-first approach is what delivers outstanding results to our clients ranging from global corporations to rising start-ups. Based in NYC, iPullRank isn’t just about short-term results, our solutions will impact your online traffic, conversions & revenue long after our engagement. Excited yet? Let’s talk.Oh yeah, I founded this place. Ask me anything =)
    
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About us

  iPullRank is a digital marketing studio (or agency if you prefer) that’s all about delivering  great results for great clients. We’re a bold, young shop that’s about doing work that is proactive, reliable, outstanding, useful and determined. In others we do work that we’re PROUD of rather than just work you can bill hours for. We’re the place that strategic, creative and technical professionals go when they are concerned about their legacy. We turn practitioners into masters, masters into thought leaders and have a great time doing it.

We’re a strategy-first agency focused on Content Strategy/Marketing, Analytics, Social Media, Search Engine Optimization, Conversion Rate Optimization, Development, Marketing Automation, Pay-Per Click, and Marketing Technology headed up by industry thought leader Michael King.

iPullRank

I started a digital marketing shop. Ask me how we can help you.


I write blogs, answer Q&A, do webinars and speak for Moz. I'm also a member of the Customer Advisory Board.


About us

  SEOmoz is the world’s most popular provider of SEO software. Their easy to use tools and tutorials make search engine optimization accessible to everyone. The powerful SEOmoz API delivers our Linkscape web crawl data to their campaign-based web app, SEO tools, Open Site Explorer and dozens of third-party applications.

SEOmoz home offices in Seattle, WA serve as the base of operations, but mozzers are frequently found globetrotting across the planet, speaking at conferences & participating in local events. They have participated in search events in more than 15 countries since 2007.

The company’s goal is to provide exceptional software and education to businesses, individuals, non-profits and government organizations so they can best leverage the unique reach of the Internet to increase visibility and achieve success.

SEOmoz

Led Owned Media (SEO, Content Strategy/Marketing and Social Media) for SAP, HSBC, SanDisk, Swissotels, Duke Energy and several other enterprise brands.


About us

  Established in 1995 and distinguished as the current Search Agency of the Year, Acronym continues to offer world-class keyword-driven marketing services for blue-chip clients. Privately funded and founded by Anton Konikoff, Acronym employs over a 100 Search Marketing experts worldwide. From our headquarters in the iconic Empire State Building in New York City, Acronym manages campaigns in over 70 countries and dozens of languages. We also have offices in London, Singapore and various other locations that help us to execute global search campaigns. Our client roster consists of mid-size organizations in localized regions to large enterprise brands across virtually all verticals, from travel and healthcare to business technology and retail. We specialize in Organic SEO, Paid Search, Social Media, Affiliate Marketing, Usability Consulting, and Deep-Dive Analytics.

Acronym

As Marketing and Strategy lead I am responsible for developing and overseeing the company’s Marketing department which develops inbound marketing content for the SEO and Social Media space with the goal of garnering inbound leads. Additionally, I’m responsible for developing and overseeing the company’s Digital Strategy team which is comprised of Market Research, Social Strategy, On-Page SEO and Analytics servicing nearly $2MM in Revenue. iAcquire was banned in Google shortly after I signed on and I developed the innovative new offering that would then be operationalized across the entire company. I also developed and executed the content strategy that would aid in reputation management of the brand and ultimately move us past the bad publicity and back to profitability. In this role, I consistently aid in business development and pitching strategy to enterprise brands. With 10 direct reports and numerous indirect reports across our Phoenix, New York and satelite offices, I am an experienced team builder and key contributor to the iAcquire executive team.•	Sustained over 172% growth YoY in traffic•	1300% growth in traffic from Organic Search •	64% increase in Lead Capture. •	Lead branding initiatives, a site redesign and launch as well successful co-marketing initiatives with companies such as Experian and SurveyMonkey•	Delivered the brand through a Google publicity crisis•	Featured Speaker at dozens of internet marketing events•	Developed Persona-Driven Keyword Modeling•	Developed Audience-Focused SEO Methodology•	Developed Search-driven Social Media Methodology•	2013 US Search Awards: Best Blog (Nominee)•	2013 Digital PR Awards: Redesign-Relaunch of Site (Honorable Mention)•	2013 Best In Biz Awards: Marketing Agency of the Year (Gold Winner)•	2014 AZIMA TIM Awards: Best Blog of the Year
    
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About us

  iAcquire is a content marketing agency that helps clients become great content brands. We connect today's empowered consumer to the information they need through the search and social channels they prefer. 

We develop content assets that work for years through a careful four stage process of analysis, strategy, development and engagement. Leveraging search and social listening tools also allows us to uncover and develop trending written and creative content. This combination creates content that both ranks and shares well all the time, so you're always in front of your target audience.

iAcquire creates, manages and promotes content on our customer's websites and social channels. Our in-house digital PR team builds relationships with key influencers and publishers to ensure our customer's message and content is reaching their target market, earning brand mentions, social interaction, traffic and inbound links.

iAcquire has offices in New York, San Diego and Phoenix where the agency's services are leveraged by more than 50 brand leaders in retail, technology, financial services, media, entertainment and publishing. 

Our History

iAcquire was formed in 2009 by a group of marketing pioneers, seasoned in working with Fortune 1000 companies, ad agencies, and leading Internet brands. Since its founding, iAcquire has grown from a solely SEO agency to a content marketing agency, employing the best in brightest in content strategy, market research, digital PR, and journalism.


      iAcquire
  

I am responsible for building the company's SEO offering, developing and overseeing advanced SEO strategies and processes as well as assuring the integration and synergy of such with our Creative, Strategy, and Search Marketing departments. As part of these duties,  I'm responsible for site audits, competitive analysis, content and link building strategy as well as client engagement, team training and business development. I'm also tasked with building a comprehensive toolset of SaaS and native applications for reporting, data extraction, and analysis. My clients include LG, General Mills, Sanofi Pasteur and Citi.Key Wins:* Led Google Panda Algorithm Recovery for LG* Led LG to a 70% increase in Organic Traffic  in Q4 2012 resulting in LG outperforming Sony and Samsung in Sales.* Developed Keyword-Level Demographics methodology
    
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I prepared strategic SEO recommendations, audited website coding and content issues, and performed competitive analysis with regards to content, technical, and linking issues for Fortune 500 companies. My clients included Ralph Lauren, Citi, ADT, ABC, State Farm, a host of pharmaceutical brands, and many more. I also develop internal tools to facilitate backlink analysis, content development, and data extraction as well as consulted third-party enterprise-level providers to improve their APIs.
    
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Recorded, released, executive produced an album and embarked in a promotional tour with indie rap stalwarts Sole and Awol One for the Connecticut-based and Redeye distributed label that is home to legends such as Myka Nyne, Awol One, and the Shapeshifters.


Tasked with building sites for various dealerships in the basement waterproofing/finishing space in HTML, CSS, PHP, and Javascript, I succeeded in obtaining and maintaining #1 rankings for all of my clients for a list of more than ten geo-targeted keywords. I also led initiatives in sitebuilding and SEO as we entered new industries such as foundation repair and home pro audio. In addition I introduced new optimization schemes such as a regional landing pages and video optimization. On the programming end I succeeded in improving our team’s productivity by designing tools in PHP for push-button generation of SEO content and developed database schemas for dealership applications.
    
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      Basement Systems Inc.
  

I wrote, recorded and released an album for the Orange County, California based record label that was original home of Fall Out Boy.


Tasked with development of SEO strategy, management of a staff of 5 people, and management of more than 40 accounts as well continued hands-on technical analysis and implementation I excelled in client retention and turnaround time. I also continued to build and improve sites created with HTML, PHP, ASP, CSS, and Javascript with respect to search engine optimization standards. During my tenure in this position I improved the standing of 20 or more clients from poor to good through regular communication and on-time deliverables.
    
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SEOMatrix

Tasked with improving on-page optimization of client websites I wrote code in HTML, CSS, PHP, ASP, and Javascript with respect to on-page search engine optimization standards. As I maintained up to 15 websites at a time, I excelled in turnaround time of on-page optimizations and had great success in linkbuilding efforts.


Recorded and released a 12" single on the Caroline Distributed home of Jean Grae, The Masterminds, Juggaknots, Oddjobs, and more.


Tasked with the development of design test programs in C++ utilizing competitor SDKs, I wrote programs for DigitalPersona’s Biometrics hardware and ran tests that determined the speed of fingerprint analysis.



      DigitalPersona
  

Tasked with the quality assurance of web-based computer games built on the Wildtangent Web Driver, I excelled in the discovery of bugs during ad hoc tests. I also ran build verification tests on multiple computers with multiple configurations to confirm that games met the minimum specification.


About us

  With over 20 billion apps delivered, WildTangent is the leading worldwide, cross-device technology company focused on the distribution and monetization of mobile and online apps. The company builds mobile apps and operates a digital advertising platform and entertainment services. The company’s latest offering, Application Platform Management, dramatically simplifies the app management process for device manufacturers and mobile operators. Companies that use WildTangent technology for their devices include AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER.


      WildTangent
  

As a high school intern I was tasked with the design and maintenance of intranet websites for the Microsoft OLE DB and ODBC groups in HTML, I surpassed expectations and was given further responsibilities for group properties on the Microsoft.com external website. I also built a portal for interns at Microsoft called InternWEB and developed web pages for BAM (Blacks At Microsoft DAC Group). My partner in InternWEB and I were featured on the back cover of the company newsletter Micronews for our efforts.
    
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About us

  At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world. 

We do business in 170 countries and are made up of 114,000 passionate employees dedicated to fulfilling our mission of helping you and your organization achieve more.

Owner & Managing Director at Undergroundhiphop.Com

Undergroundhiphop.Com

Owner & Managing Director

iPullRank

Founder & Managing Director

iPullRank

Founder & Digital Marketing Consultant

SEOmoz

Global Associate

Acronym

Executive Director of Owned Media

iAcquire

Director of Inbound Marketing

Publicis Modem

SEO Manager

Razorfish

Associate SEO Analyst

Fake Four Inc

Recording Artist

Master Works Unlimited

Owner

Basement Systems Inc.

Web Specialist

Uprising Records

Recording Artist

SEOMatrix

SEO Production Manager

SEOMatrix

SEO Technical Analyst

Third Earth Music

Recording Artist

DigitalPersona

Software Test Designer

WildTangent

Software Design Tester

Microsoft

Webmaster

Howard University

Systems & Computer Science