International E-commerce Growth Marketing & SEO - fmr SEO Manager at TripAdvisor - U.S. Navy Veteran

Growth Hacker, SEO & SEM consultant for all size businesses from SMBs to large International Fortune 500 companies. Completed technical SEO & SEM audits, with improvement recommendations and implementations.Audited over 3,500 websites from Panda to Penguin and every other Google update for SEO and SEM. As in most contracts, I cannot divulge my clients but I tell you what I worked on. Project Management for many websites from a complete rebuild to a rebrand and algorithmic corrections to fall within Google guidelines. Overhauled and optimized CMS site conversions from one CMS to another. On every website, I have enabled on-page optimization, landing page optimization and set a solid competitive & strategic plan after a thorough and thoughtful analysis of each website using a solid knowledge of SEO principals. Using keyword research and other methodologies that I have honed over time I have taken many billion-dollar, Million dollar and all the way down to tiny SMB's to the next level. I have built many business marketing plans for companies to lead to solid revenue benchmarks and growth.I have worked with domestic and international Search Engines, Social Media, Internet Marketing, Local Online Marketing, Search Engine Marketing, Marketing Websites, Online Marketing, Website Marketing, and Website Strategy across a broad and narrow spectrum. Lately,  working with hacked, phishing, and websites that were penalized with either un-natural inbound or outbound links. Hacked websites pose a whole new series of issues that need a solid understanding of SEO principals to correct the damage and lead the site out of the danger it was put into.
    
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Bay Area Search is a new SEO association in San Francisco where SEOs from top technology companies come together to share their ideas.



      BayAreaSearch
  

501(3)c - Non Profit where we organize, plan, promote and effectively and do just about everything for endurance sporting events ranging from 5K runs to 100 mile bicycle century rides. Front Runner Century is held the first Saturday of May each year. This event has grown very well since I founded the nonprofit in 2011 and continues to grow under my leadership. 6,253 people have participated in the Front Runner Century since 2011. http://www.frontrunnercentury.com 2019 - 1,100 riders, event sold out2018 - 1,000 riders, event sold out2017 - 865 riders2016 - 801 riders2015 - 705 riders2014 - 602 riders2013 - 475 riders2012 - 275 riders in Spring, 210 riders in Aug*2011 - 220 riders*August 2012 was the only year we decided to do a Summer ride.- For The Win Racing Inc. is a Veteran owned non-profit.- EIN: 27-3746378- Utah Non-Profit Tax Number: 13972963-003-STC
    
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      For The Win Racing Inc
  

Director of SEO - Building a team of talented SEOs. Led SEO channel, responsible for 1% of entire company revenue.


About us

  Founded in Roanoke, VA in 1932,  Advance Auto Parts is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. Our family of companies operate more than 5,100 stores across the United States, Canada, Puerto Rico and the Virgin Islands under four brands, Advance Auto Parts, Carquest Auto Parts, WORLDPAC and Autopart International.

When you join our Team, you become one of more than 70,000 knowledgeable and experienced Team Members who are proud to provide outstanding service to our customers, communities and each other every day.  At Advance, we know our people make the biggest difference in our customers’ service experience. From opportunities in our stores to our rapidly growing business to professional installers to distribution centers and corporate store support, we have a career for you. 

With our nationwide presence, helpful advice and access to thousands of parts, Advance is proud to keep advancing a world in motion for the millions of customers we serve each year. When you join Advance, you join a team that has a passion for customers and a passion for yes! Come join our Team!


      Advance Auto Parts
        
  

Top Contributor, contributing to over 10,000+ questions in Google Search & Google Webmaster Forums. Launched +HelpDeskHangouts On Air with 3 other TCs to help users with their questions about search and webmaster related issues, hosted every Friday and broadcasted on YouTube.• Communicate to users on how to fix issues with Search and SEO nationally and internationally• Teaching and keeping up-to-date on industry trends and how to apply best practices• Manage SEO Technical Community on Google+ with over 3,000 members• Google Evangelist• Google Analytics Certified• SEO Evangelist
    
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Google’s mission is to organize the world‘s information and make it universally accessible and useful. 

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

Google

Director of all global Search Engine Optimization (SEO) efforts for Viator.com & responsible for increasing SEO channel revenue 448.75% from Jan 2016 through December 2018. Increased traffic 100% YoY in '17. Made the company profitable for the first time in Q1 history in '17. Scaled from 13 points of sale up to 36 international points of sale on subfolders, growing Viator from 133k pages to 4+ million pages. Completing 13 very large site migrations in less than 3 months. Led all SEO tooling efforts at Viator as well to increase traffic. Implemented call tracking and handled all SEM & Display engineering efforts. Implemented everything from a 404 page to proper analytics and a SEO MOD testing platform. If you can name it, I did it or was responsible for implementating the work. Responsible for rewriting the entire code base for SEO functionality.  Led a super talented international team of 10 engineers and SEOs. Growing SEO traffic through various methods. Responsible for over 100,000 tours in every geolocation on the planet to help users take the greatest adventures and experiences in their lives, and to help tour operators sell their tours to those users through Viator's SEO efforts. Increased crawl budget over 5,100% from Jan 2016 through February '19. Owned the P&L and worked with finance and accounting to set an SEO course for success.Rebuilt the SEO program from the inside out utilizing deep project management skills to navigate all of the work with stakeholders. Some of the projects I have led have been very large in nature on this site to include a total rebuild of the entire site architecture, call traffic integration, analytics, new points of sale and new points of sale on subfolders. Working across many stakeholders to accomplish the bigger picture for advancing SEO efforts for sustained long term growth.
    
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Tripadvisor, the world’s largest travel platform*, helps nearly 460 million travelers each month** make every trip their best trip. Travelers across the globe use the Tripadvisor site and app to browse more than 830 million reviews and opinions of 8.6 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to Tripadvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. Tripadvisor, the ultimate travel companion, is available in 49 markets and 28 languages.

The subsidiaries and affiliates of TripAdvisor, Inc. (NASDAQ:TRIP) own and operate a portfolio of websites and businesses, including the following travel media brands: www.airfarewatchdog.com, www.bokun.io, www.bookingbuddy.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com,www.thefork.com (including www.lafourchette.com, www.eltenedor.com, and www.restorando.com), www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.

*Source: Jumpshot for Tripadvisor Sites, worldwide, June 2019
** Source: Tripadvisor internal log files, average monthly unique visitors, Q3 2019

Tripadvisor

Technical SEO expert and strategist working with companies of all facets to increase revenue, traffic, leads, and users.



      Crimson Marketing
  

Coaching classes of 6-10 people how to ride motorcycles in a safe and efficient manner on a controlled range as well in a classroom setting.


Drive all SEO efforts and shape UX for SEO for 450+ nationwide sub-domains utilizing Product, Analytics, and Marketing and best of all, great people. This is a play on the nation's top newspapers in each DMA. All sites use an infinite load which for SEO can be a hurdle. I figured out how to overcome this issue to get almost 500,000,000 pages indexed in Google.
    
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      Wanderful Media
  

Managed over 200 national and international country-specific websites for an MLM company. Redesigned both XanGo.com and Favao.com for UX and SEO. Pitched a custom blog network to leverage 45,000 distributors to have micro internal sites and create content for both main sites.• Aligned PPC account with SEO guidelines• Consolidated subdomains from the Google Index that were dragging the site down in rankings• Corrected 199 Google Analytics and Webmaster accounts• Corrected over 100 blog posts for style and SEO guidelines• Corrected over 15,000 404 & 403 errors• Corrected the CMS to allow for SEO• Created Google Analytics Goals to help drive Founders online marketing plan• Set up a Reputation Management Campaign to combat negative postings for brand name• Trained the HR team how to post for SEO and redesigned their CMS to allow for them to do so
    
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      XanGo
  

Manage 200,000+ page website in 12 verticals. Leading SEO & PPC effortsto maximize verticals. Develop long and short term SEO strategies that integrate and drive both company and product level branding. • Analyze Analytical data to determine results and actionable takeaways to enhance the site with current SEO tactics• Awareness of current SEO industry trends with daily interaction with engineering• Implement SEO audits and summarize/present findings to senior leadership• Implement SEO strategies, both on-site and off-site for internal and external optimization• Optimize local search results for over 44 locations in the US• Oversee SEO training of all team members• Present advanced SEO strategies to the VP and CEO• Provide keyword analysis, maintain a master list of target keywords and taught the keyword strategy to SEM team & VP• Structured the entire Social Media policy while at R.S. Hughes for over 400 employees
    
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About us

  Founded in 1954, R.S. Hughes Co., Inc. is a dynamic, North American distributor of industrial supplies. With 46 warehouse sites in the United States and Mexico , we maintain an extensive inventory of adhesives, abrasives, electrical, static control, tapes, labeling and safety products. We are proud to represent products from leading manufacturing companies including 3M, Henkel Loctite, General Electric, Brady, Kimberly Clark, Ansell Edmont, and many others. We specialize in sales and service solutions to manufacturing companies in both OEM and MRO applications.

R.S. Hughes Co., Inc.

Managed over 20 high profile clients for SEO.com. Managed over $65,000 in monthly SEO revenue each month. Had the highest performing team overall with rankings and traffic for clients. I always put the clients first and that is what matters most, the clients.
    
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SEO.com is an Internet marketing firm that helps businesses both large and small harness the power of search engines to directly reach millions of customers. 

Although SEO.com specializes in helping clients reach the top of search engines through organic search engine optimization (SEO) and pay-per-click advertising (PPC), recent growth has enabled the company to offer an array of online marketing services that include Web design, online public relations, social media marketing and copywriting. Since its inception, SEO.com has climbed to the top of Google for its own keywords and has helped numerous clients do the same. Clients range from small, startup businesses to Fortune 100 companies. For more information about SEO.com, visit www.seo.com.


      SEO.com
  

Managed and audited over 800 client accounts. Worked with clients on a daily basis to conduct their campaign in an effective manner to yield the highest results. I also worked with PPC to coordinate what the client expectations were. Ran the company blog and have a solid knowledge of WordPress. Great company that is doing amazing things for small business SEO.
    
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About us

  At Boostability, our mission is to build an online presence for small business throughout the world by providing effective, affordable online marketing solutions. We can deliver the highest quality online marketing and optimization available to you today at a margin of the cost.

Established in 2009, Boostability began with an idea that search engine optimization (SEO) services should be afforded by everyone in the small business marketplace.  We had the desire to preserve the small town feel you get in any city when walking into a local restaurant, mom-and-pop shop, or even a family medical practice.  We have all had the experience of finding our favorite local shop put out of business by something else new and upcoming, and we wanted to bring that level of new technology to businesses throughout the world.  As a result, Boostability was founded on one, simple business model: create affordable and effective SEO for the small business marketplace.

Today, Boostability offers SEO, Social Media, and WebDesign products to small businesses, partners, and resellers.  We have over 500 employees based throughout Silicon Slopes in Lehi, Utah, and satellite locations in Amsterdam, Berlin, Melbourne, and Sydney.  With over 17,500 clients throughout the United States, Canada, United Kingdom, Germany, Australia, and New Zealand, Boostability has been awarded as one of Inc. Magazines Fastest Growing Companies.  

As part of our award-winning growth, Boostability has expanded their suite of online products to include search engine marketing, social media marketing, and mobile web design servicing a variety of small businesses worldwide.  

Awards:

2014 Fastest Growing Company by Inc. 500
2015 Best in Search by TopSEOs
2015 Top Local SEO Firms by Clutch
2015 Best Local SEO by 10BestLocalSEO.com
2014 Top Company To Work For Voted By Employees by Glassdoor.com


      Boostability
  

Responsible for all website facets of internet marketing. Built a Social Media Following of over 25K. Increased revenue over 400% through various social media, SEO & SEM campaigns. Built the website from scratch.


AC2(AW/SW) - supervised over 30 highly qualified people in a stressful environment onboard a US Naval Ship in Japan and at NAF El Centro. Managed over 100,000 aircraft operations yearly. Increased training productivity that led to 15 personnel being promoted. Effective training facilitator trained over 1000 people in safety for over 6 years. Managed budget of $550,000 and implementing the coordination of training for over 2000 Navy personnel from 2001-03. I entered the Navy as an E1 and departed as I obtained the rank of E6. I made rank each time I was up for it, this is an arduous task to obtain. I was able to attain rank by spending vast amounts of time studying and focusing on my job.- Air Warfare Specialist for cross-training in aviation equipment- Surface Warfare Specialist for cross-training in surface ships- (Physical) Access Control Procedures- Automotive Environmental and Safety Regulations- Cargo Handling- Communication System Design- Crisis Intervention Techniques- Customer Support/Service- Electronic Data Security- Logistics Support- Message Processing Procedures- Message Traffic Analysis- Operational System Testing/Evaluation- Process Analysis and Improvement- Project/Program Management- Risk Management- Schedule/Itinerary Planning- Shipment/Transportation Planning
    
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      US Navy
  

Master of Business Administration (MBA) - Marketing Emphasis

Colorado State University

Completed five year degree in three years. Completed 18-21 credits per semester to finish my degree while participating in Bobsled and Skeleton at the same time and holding down a part-time job.

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.

The University of Utah became a member of the PAC-12 conference in July 2011.

Technology and Commercialization
The University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.

Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/

Healthcare
University of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

University of Utah

Control air traffic on and within vicinity of airport and movement of air traffic between altitude sectors and control centers according to established procedures and policies. Authorize, regulate, and control commercial airline flights according to government or company regulations to expedite and ensure flight safety.

I finished High School, literally if you just show up, they give you a diploma. Life is 90% just showing up on time.

Growth Marketing & SEO Consultant, SEO / SEM Expert Witness, SEO Technical Professional at MattStorms.com

Growth Marketing & SEO Consultant, SEO / SEM Expert Witness, SEO Technical Professional

Board Member - Founder

Director of Event Operations

Director of SEO

Search Product Expert - Volunteer

Senior SEO Manager - Viator.com

SEO Strategist - Viator.com

SEO Director - Technical SEO Expert

Motorcycle Safety Instructor

SEO Director

SEO Director - Contract

SEO Manager

SEO Manager & Auditor

SEO Manager & Auditor

SEO, SEM & everything else

Air Traffic Controller

Marketing

Master of Business Administration (MBA) Candidate

Sport Management, Internet Marketing

Sport Management

Air Traffic Controller

Air Traffic Control "A" School

General Studies

Diploma