Director, Marketing at Loadsmart

Loadsmart is a technology logistics company. We leverage data and technology to allow shippers to book a truck in 5 seconds nationwide.


      Loadsmart
  

- Grew top of funnel 3.8x, from 2,100 leads in February to 8,200+ in September- 2.95x monthly site traffic- 3.6x monthly blog traffic- Managed BD strategy + execution. Generated 50+ meetings resulting in 25-30 sales accepted meetings per month / bdr.
    
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Actionable data for the mobile world - we provide performance data on every mobile app and publisher in the world. These data are available via API and/or our intuitive web tool. We don't just give you data, we give you answers. Our affordable competitive intelligence tools are used by mobile publishers and developers, service providers, and investors on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends.

Apptopia is unique in its ability to also offer SDK recognition and analysis, category level analysis, and customizable industry reports. We also offer a full suite of user acquisition tools.

Performance data (available for 50+ countries) includes downloads, DAU, MAU, Sessions, Ranks, User Retention, Cross App Usage, SDK Analysis, IAP Revenue, Advertising Revenue, Advertising Impressions and more.

Apptopia Inc.

Segment Ai is a SaaS-based app that uses data science to help marketers bridge the gap between the personas that live in slide decks and the segments that exist in their CRM data.


Segment Ai is a SaaS application that uses data-science and self-learning to build hyper-accurate lead segments from your SalesForce CRM data. 

- Quickly understand the seniority and function of the leads in your SalesForce database.
- Easily tie conversion metrics to the unique 'buyers'​ in your CRM data and track their performance over time.
- Improve conversion rates by optimizing strategy, personalization, and follow-up to the buyers that exist in your data. Eliminate 'one size fits all'​ marketing.

Segment Ai is currently in closed beta. Contact beta@segmentai.com for early access.

Segment Ai


      Drift
  

I was invited to teach Startup Institute’s technical marketing track in late 2015 and again in 2016. I taught a three hour intensive on Pipeline Analytics and participated in various startup related career panels.


Startup Institute’s programs provide people with the skills, mindset, and network to build a career they love, doing work that matters.

Their programs help people build the technical skills, culture skills, and network that will launch them into the innovation industry in the areas of web development, web design, digital marketing, or sales and account management.

Uniquely positioned at the center of tech ecosystems in Boston and New York, Startup Institute is designed to open new doors for students. In addition to expert training in the most in-demand skills, they also offer personalized career mentorship and connections to the people and companies that advance students’ careers.


      Startup Institute
  

First marketing hire at Tamr. Worked with an amazing team to deliver great results.Significant Accomplishments:•	48% Avg QoQ Growth - Marketing Qualified Leads (MQLs) for five consecutive quarters•	67% Avg QoQ Growth - Sales Qualified Leads (SQLs) for five consecutive quarters•	Reduced MQL to SQL sales cycle from 30 days to ~2.•	Built sales/marketing ops from the ground up (Hubspot, SalesForce, Domo, RingCentral, Infer)•	Responsible for marketing analytics•	Responsible for managing marketing spend / demand gen
    
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With a co-founding team led by Andy Palmer (founding CEO of Vertica) and Mike Stonebraker (Turing Award winner) and backed by investors including NEA, Google Ventures, and GE Ventures, Tamr is transforming how companies get value from their data.

Tamr is the enterprise-scale data unification company trusted by industry leaders like GE, Toyota, Thomson Reuters, and GSK. The company’s patented software platform uses machine learning supplemented by human expertise to unify and prepare data across myriad silos to deliver previously unavailable business-changing insights.


      Tamr Inc.
        
  

Responsible for Nutonian’s marketing strategy and execution as it progressed from a seed-stage startup through its Series A funding. Significant Accomplishments:•	Led company rebranding as Nutonian transitioned from serving academics to B2B audience•	Managed creation of case studies, blog posts, video tutorials and other cross channel content•	Setup initial marketing/sales ops infrastructure and processes
    
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About us

  Nutonian's Eureqa accelerates discovery and understanding by making data science and artificial intelligence accessible to all business users. The company's dynamic modeling engine evolves billions of potential solutions per second, and identifies the best to predict and explain future events. With Eureqa, users can now incorporate domain expertise into automated time-series forecasts, empowering strategic business action in minutes rather than weeks or months.

Nutonian (acquired by DataRobot)

Worked with a great team to build a new platform for brokering freight online. This included defining a product roadmap, product/feature specification, UI / UX design, and establishing Open Mile’s online marketing presence.  Significant Accomplishments:•	Defined and executed SEO strategy that grew search engine traffic 500% over three months•	Increased visitor to lead conversion rate by 232% using multi-variate testing (case study available)•	Conceptualized and led product development of shipment management platform for shippers looking to manage/move freight online.
    
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Open Mile, Inc. is a non- asset truckload service provider.  We are combining new web and mobile technology with a “fresh approach” to disrupt the truckload transportation industry.  Think of us as a “high tech broker.”
At Open Mile we are automating many of the manual tasks of transportation brokerage. From sourcing to booking to tracking and payment all aspects of the process can be handled on the web or over a mobile application. Our belief is that by automating key processes we can operate more efficiently than traditional service providers by passing on these cost savings to both our carrier and shipper customers.  But don’t worry; if you need to reach someone on the phone, our team is available 24x7x365. 
 Here at Open Mile, we are not just bringing a technology change, we are changing the attitude of the truckload transportation industry by focusing on “honesty” and “transparency”. We are always open to sharing pricing information, key performance metrics and historical results in an effort to bring “trust” into the equation between all parties in the transportation process. 
Open Mile is on fire! Since our 2010 launch we’ve added thousands of active carriers in our network and dozens of shippers who rely on us as a core part of their transportation strategy.  These folks see the difference in the Open Mile way. Sure we still are a traditional transportation service provider, but with a high tech approach and a fresh way of conducting business.

Open Mile, Inc

Assumed role after moving back from Sydney.  Managed team responsible for:- Optimizing Lead, Nurture, & Trial Flows- Email Marketing  - Behavioral Targeting- Ad-Servers- CRM / Marketing Automation - Marketing Analytics
    
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LogMeIn, Inc. (NASDAQ:LOGM) simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. With millions of users worldwide, our cloud-based solutions make it possible for people and companies to connect and engage with their workplace, colleagues, customers and products anywhere, anytime. 
 
As one of the world’s top 10 public SaaS companies, we are a market leader in communication & conferencing, identity & access, and customer engagement & support solutions with the scale, resources and world-class talent required to accelerate innovation and significantly expand its total addressable market opportunity.
 
Our teams have built the best known, most trusted and most reliable product portfolios in cloud connectivity, including GoToMeeting, Grasshopper, LastPass, LogMeIn Rescue and many more. LogMeIn is headquartered in Boston with additional locations in North America, Europe, Asia and Australia.


      LogMeIn
        
  

Based out of Sydney, Australia, I was responsible for establishing LogMeIn's initial marketing presence in the Asia Pacific region.  - Drove 50+% year over year bookings growth for 2 consecutive years.  - Responsible for launching / managing mobile advertising in Australia, and Asia Pacific, scaled sales 10x while maintaining CPA lower than other markets.
    
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First product marketing manager at LogMeIn.- Worked across multiple product marketing functions/roles in a challenging, highly dynamic environment- Refine and manage both strategy & positioning for products in both consumer and IT spaces.- Plan, manage, and deliver marketing activities for global product launches- Conduct competitive benchmarking and analysis to determine strengths, weaknesses and opportunities- Create, manage, and deliver outward facing campaigns (i.e. webcasts, landing pages etc...)- Refine eCommerce trial processes
    
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Polachi, Inc. (www.polachi.com) provides Access Executive Search™ services to technology, private equity and venture capital companies. The firm’s partners, all search industry veterans with decades of experience, understand that leading companies deserve access to the absolute best talent on the planet. While traditional executive search firms limit candidate access due to “off-limits” protocol, and newer search firms lack the breadth and depth of connections, Polachi’s Access Executive Search™ model, coupled with unmatched agility, delivers the most accelerated results.  Polachi is a founding member of Access Search Partners™ (ASP), a partnership of leading technology search firms that provides clients with specialist search services on a global scale. For more information about Polachi please call 508-650-9993 or visit www.polachi.com.

Director, Marketing at Loadsmart

Loadsmart

Director, Marketing

Apptopia Inc.

Director, Marketing and BD

Segment Ai

Founder

Drift

Demand Gen and Marketing Ops

Startup Institute

Guest Instructor

Tamr Inc.

Marketing

Nutonian (acquired by DataRobot)

VP, Field Marketing

Open Mile, Inc

Director, Product Management

LogMeIn

Director, User Base Marketing

LogMeIn

Senior Marketing Manager, Asia Pacific

LogMeIn

Product Marketing Manager

Polachi

Research Associate

LogMeIn

'Buzz' Marketing Intern

College of the Holy Cross

Political Science

Bachelor of Science