Founder, Creative Chief at DiMassimo Goldstein


      DiMassimo Goldstein
  

DiMassimo Goldstein (DiGo) is trusted by sophisticated marketers and committed change agents to understand complex situations quickly and to bring forward highly-effective creative solutions. DiGo is brand planners, designers, writers, marketers, data storytellers, technologists, social and digital media experts, project managers, producers, artists and brand leaders – all of them change agents. Our clients, from start-ups to blue chips, have built legendary brands that inspire action.Right now, we're focused on building the first integrated agency for the age of AI. Using behavior change marketing to grow brands and businesses that help people make more inspiring decisions and form more empowering habits. Slaying the dragon of manipulation every day with the sword of inspiration.
    
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DiMassimo Goldstein is an inspiring action agency. As the direct and digital revolutions have disrupted industry after industry, DiMassimo Goldstein has been able to form lasting relationships with key challengers in each space, helping these companies test into a much more effective creative and efficient media mixes to dramatically accelerate growth. DiMassimo Goldstein works comfortably in complex and highly regulated categories such as finance and healthcare, and is recognized for simplifying complex propositions and bringing highly regarded creative solutions to categories that often seem to defy them. Health, wealth, fitness, education, entrepreneurship, personal growth, e-commerce, e-services, flow activities such as trading, gaming and collecting, helping emerging, innovative digital/direct platforms “cross the chasm” from early adopters to a larger market have been core categories.
    
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The largest public service advertising campaign ever. The most important behavior change issue facing our nation today. Recruiting and chairing the team that will develop the creative to help parents fight and win. Partnership > Opioids. We will prove it.


Partnership to End Addiction

Leading the single largest public service advertising campaign ever, with some of the top creative leaders of our industry. Review, edit and approve most of our nation's anti-drug abuse advertising.


Leading this advertising portfolio course for Juniors and Seniors: Advertising - The Real World -- People often say, "Just wait until you get out in the real world." Why wait? Gain experience in the creative department of a thriving, creative advertising and design agency. Meet and work with creative directors, copywriters, designers, art directors, planners, account managers, media people, producers and even clients. Solve real-world problems for real-life clients. Work under tight deadlines. Work on more than one problem simultaneously. Work with incomplete and contradictory information. Compete for business. Pitch to a real client. Send back a brief for a rewrite. Lead question-and-answer sessions with the pros. Find out what it's really like inside the pressure-cooker of a working agency. And, most of all, learn how to create winning work despite all the challenges.
    
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The School of Visual Arts

Rare is a global social marketing organization, a Fast Company top social entrepreneur several years running, that is building and inspiring communities for conservation in the most precious and threatened places on earth. Good intentions aren't enough. Until a community is inspired to act, nothing happens. Leading global conservation organizations rely on Rare for significant, measurable and sustainable change. Think of them as the hip, worldly descendants of Smokey the Bear.Mark was honored to serve of the Board of Trustees of this not for profit organization for six years. He remains a fierce advocate of this world-changing organization.www.rareconservation.org
    
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      Rare Conservation
  

Tappening aimed to promote tap water consumption over less healthy, more wasteful single-use bottled water consumption.  Our first products are reusable bottles with messages such as &quot;Think Global. Drink Local.  tappening.com.&quot;We viewed Tappening as a movement and the brand as a tool for building the movement.  Tappening is one of the hottest products of 2008, according to Good Morning America, trend spotter Jane Buckingham, and others.After reversing a 20-year trend of bottled water sales growth, we declared victory and retired the Tappening brand.
    
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Best job I ever had.  Reporting to Richard Kirshenbaum, surrounded by brilliant, competitive, hyper-creative people. Working with successful clients, some truly visionary marketers.  Working side-by-side with great brand planners, relearning the art of brand-building from the inside out.  Getting to hire the cream of each year's crop from the portfolio schools. presenting our best work every time, and -- best of all -- telling the truth as we saw it, every day.  Good times.  Good times.
    
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KBS (kirshenbaum bond senecal + partners)

Freelancer, ACD, CD, VP, Team Leader, Jr. Partner. As leader of the Integrated Creative Group, build a team that ultimately comprised more than half the agency as the company itself doubled in size and then doubled again. Worked closely with Roger Ailes as CNBC, Leslie Doty and other great clients at Citibank, Apple and American Airlines, Moet & Chandon, Dom Perignon, Wines of Spain, Ruffino, Snapple, Coach, Quick & Reilly, Chase, GE Capital and many more. Worked with young creative talent that went on to be come the top directors and creative leader in the business. Good times.
    
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Worked to the cream of the crop of JWT and JWT Direct integrated businesses.  Loved working directly with Chairman Burt Manning on Dale Carnegie & Associates and the U.S. Marines.  Met and worked with some good people who were mostly stymied by mind-numbing bureaucracy...or just hiding.  Broke me of my bigness addiction.


About us

  J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. 

Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. 

The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today.

For more information, please visit www.jwt.com. 
News: https://www.jwt.com/en/news
Follow us on Twitter: @JWT_Worldwide
Follow us on Instagram: @jwtworldwide
Like us: https://www.facebook.com/JWTWorldwide


      J. Walter Thompson Worldwide
  

Launched the number one credit card in the United States. The Wall Street Journal headline read, "Success Overwhelms AT&T." Launched the first global calling plan, AT&T Reach Out World. Launched the beer industry's first loyalty program, the Miller Time Card. (Wanted to say, "Launched the Beer Industry's First Loyalty Program - BEER!") Built brands, beat controls, won and kept customers, interviewed thousands, hired nearly a hundred. Learned to integrate direct response and brand advertising. Good times.
    
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Who We Are:
BBDO is the world's most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries.

Our Mission:
In 1989, our Courts Furnishing client said, “I just want to sell more carpet.”  It was a simple request, but one that continues to get to the core of why we exist.  Because we’re here to create great work that works great. 

We help our clients ‘sell more’ through The Work. The Work. The Work. 
 
- Work that changes consumer behavior.
- Work that tells a brand’s story across all channels and mediums. 
- Work that is an economic multiplier for our clients businesses.  
 
We believe, quite simply, that in the absence of great work, nothing else matters.


      BBDO
  

Cornell is a privately endowed research university and a partner of the State University of New York. As the federal land-grant institution in New York State, we have a responsibility—unique within the Ivy League—to make contributions in all fields of knowledge in a manner that prioritizes public engagement to help improve the quality of life in our state, the nation, the world.

Cornell University

An interactive intensive immersion into principles and findings of behavioral economics and behavioral science with the goal of rethinking marketing and insights in light of these principles. An emphasis on building the experimental organization, developing hypotheses and tests, and failure as the path to faster progress, better results and surer growth.

The mission of the Yale School of Management is educating leaders for business and society. The school’s students, faculty, and alumni are committed to understanding the complex forces transforming global markets and using that understanding to build organizations—in the for-profit, nonprofit, entrepreneurial, and government sectors—that contribute lasting value to society.

The school's integrated curriculum, close ties to Yale University, and active connection to the Global Network for Advanced Management ensure that our students both acquire crucial technical skills and develop a genuine understanding of an increasingly complex global context. 

Yale SOM offers the following programs:

• Full-Time MBA
•&nbsp;MBA for Executives: Asset Management, Healthcare, Sustainability
• Master of Advanced Management
• Master of Management Studies in Systemic Risk
• Master of Management Studies in Global Business and Society
•&nbsp;Doctoral Programs
• Executive Education
• Joint Degrees

Yale School of Management

A public jewel, Purchase College combines a world-class arts conservatory with a challenging academic liberal arts college, and the most culturally sophisticated student body of any of the three undergraduate schools I attended. Decades ahead in so many things. Opened my upstate eyes hundreds of times over.

Purchase College, SUNY

Fredonia is a comprehensive, public, liberal arts university in western New York that offers bachelor's and master's degree and advanced certificate programs. Fredonia has what you're looking for in an education. With more than 4,600 students on a beautiful residential campus, students tell us it's the perfect mix of campus size and program variety.

With affordable tuition and housing in a classic "college town,"​ Fredonia gives you the academic challenges of a selective university committed to developing your character and preparing you for a rewarding career.

Founder, Creative Chief at DiMassimo Goldstein

Founder, Creative Chief

Author

Chief

CEO, Chief Creative Officer

Chair, Creative Development Board

Creative Review Committee Member

Faculty

Trustee

Co-Founder

Creative Director

VP, Creative Director

VP, Associate Creative Dirctor

VP, Associate Creative Director

Copywriter, Creative Supervisior

Assistant Account Executive/Copywriter

Industrial & Labor Relations

Behavioral Economics

Certificate

Political Science

B.A

Music and Philosphy