Bestselling Author | Public Speaker | Startup Advisor | Vice President, Growth @ IMVU

Manage customer acquisition, retention and monetization for IMVU, including budgets, strategy, agencies, paid user acquisition, CRM, A/B testing roadmap and growth team.Accomplishments:● Exceeding company KPI goals with 50%+ YOY growth with new strategy● Successfully achieving 100% + ROI per month with on-going campaign optimization● Build and mentoring a high performance growth marketing team● Member of the executive team, setting corporate strategy and meeting with board members


About us

  IMVU is a global community of millions of users who come together to celebrate the joy of a shared social experience. Far beyond traditional social media, IMVU users create a whole new experience at the intersection of digital connection and face to face relationships. 

IMVU is where the real world comes to play. Today IMVU users enjoy the freedom to live the life they create through customizing highly-stylized avatars, connecting with friends in immersive chat rooms, shopping & stylizing new looks, sharing their experiences, and starring in their own animated emoji. IMVU is a powerful and collaborative world, which also offers an opportunity to make real money using proprietary design tools to create looks and rooms to sell in the IMVU Shop. 

The IMVU experience is available on the web, a desktop app, and as an iOS and Android app. In the real world, IMVU is located in Redwood City, California.


      IMVU
  

I am a contributed writer around emerging technology, marketing technology and digital transformation trends at ClickZ. Please reach out if you have any new story ideas to share.


About us

  ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to e-mail, technology to trends, its coverage is expert, exclusive, and in-depth.

Its mission: to help digital marketers do their jobs better.

ClickZ.com is part of the ClickZ Group and is owned by Contentive Media.


      Narroline Media Exchange (NMX).
  


      Journy
        
  

My bestselling book called Lean AI, is part of Eric Ries' "The Lean Startup" series and published by O'Reilly. The book provides practical advice on how startups can scale up growth significantly faster when you combine a lean team with the judicious use of artificial intelligence and automation. With this book, companies can learn how to run tens of thousands of simultaneous marketing experiments across all their digital channels with a constant focus on delivering real business value to their organizations -- without the overhead of manual processes or intervention -- to usher in the new age of Autonomous Marketing.Learn more at https://www.theleanai.com/
    
        …
      
        see more
      
    




      O'Reilly Media
        
  


      Redfast
  

Managed all digital and performance marketing, website & eCommerce for Kinsa, including budgets, strategy, agencies, A/B testing and digital marketing team.  Accomplishments:● Grew eCommerce channel from <5% to over 60% of revenue within 5 months● Built and mentored a high-performance growth hacking digital marketing team ● Member of the executive team and helped with fund raising
    
        …
      
        see more
      
    




      Kinsa
  

Managed all customer acquisitions and partner marketing campaigns for Texture, including budgets, strategy, agencies, A/B testing and digital marketing team.Accomplishments:● Built $25M annual subscription business from growing paid and organic channels● Cost-effectively scaled up marketing budget from $200K to $15M per year● Reduced CPA by 180% with ongoing testing and optimizing campaigns● Member of the management team that helped raise $50M from KKR
    
        …
      
        see more
      
    




      Texture by Next Issue(Acquired by Apple)
  

Managed all customer acquisitions, website & eCommerce, partner and international marketing for Roku, including budgets, strategy, agencies, A/B testing and digital marketing team.  Accomplishments:●	Built eCommerce into a key growth channel for acquiring 4M paid customers ●	Reduced CPA by 200% with ongoing testing and optimizing campaigns●	Generated $3M in non-hardware revenue that significantly increased LTV●	Managed international launch into Canada and Europe
    
        …
      
        see more
      
    




      Roku Inc.
  

Managed all online customer acquisitions campaigns for TrustedID, including budgets, strategy, agencies, A/B testing and digital marketing team.Accomplishments:● Built the online channel to drive over 50% of paid subscribers● Launched the “Suze Orman’s Identity Theft Kit” on QVC that sold over 200K units ● Increased website conversion rate by 95% through extensive A/B testing
    
        …
      
        see more
      
    



About us

  TrustedID provides identity theft solutions for consumers. The company's flagship product, IDEssentials, offers comprehensive, proactive safeguards against identity theft as well as three bureau credit monitoring, scores and reports. TrustedID also offers employee benefits programs and data breach response solutions for companies and organizations.


      TrustedID, Inc. (Acquired by Equifax)
  

Managed all online customer acquisitions campaigns for the PeoplePC brand, including budgets, strategy, agencies and team of freelancers.Accomplishments:● Over 500% growth in paid subscribers within 10 months with lowest CPA● Implemented a new affiliate policy – saving the company over $1M annually● Improved online conversions by over 30% through extensive A/B testing
    
        …
      
        see more
      
    



EarthLink is a leading Internet and security services provider dedicated to delivering great customer experiences in a connected world. We help securely establish connections at affordable rates. Visit us at www.earthlink.net.


      EarthLink
  

Managed online media planning and strategy for the Autodesk account. Accomplishments:● Created an integrated online media plan that drove significant B2B leads for Autodesk
    
        …
      
        see more
      
    




      Doremus & Company Advertising
  

Managed online customer acquisitions channels for several consumer and B2B focused startups.


Managed online customer acquisitions channels for Mosaic Media.Accomplishments:● Built email and search marketing channels to drive over 55% of revenue


Vice President, Growth at IMVU

IMVU

Vice President, Growth

Narroline Media Exchange (NMX).

Contributing Writer

Journy

Advisor

O'Reilly Media

Bestselling Author of Lean AI

Redfast

Advisor

Kinsa

Head of Digital and Performance Marketing

Texture by Next Issue(Acquired by Apple)

Executive Director, Customer Acquisition

Roku Inc.

Senior Director, Direct Marketing

TrustedID, Inc. (Acquired by Equifax)

Senior Director, Direct Marketing

EarthLink

Senior Manager, Online Marketing

Doremus & Company Advertising

Associate Media Director

Integrated Marketing Gurus, Inc.

Senior Marketing Consultant/Co-founder

Mosaic Media, Inc

Director Online Marketing

Morningstar

Associate Product Manager

Webster University

Marketing

Masters

London South Bank University

Business Administration

Bachelors

Chartered Institute of Marketing

Marketing

Postgraduate Diploma