Director of Enrollment Marketing & Communications at Emory University


      Emory University
  

Develop communication strategy for Office of Undergraduate Admission, integrating email, social media, website, video, and print publications. Aim to engage 150,000+ high-achieving prospective students globally. Drive interest in Emory against admission metrics, goals, and objectives. Responsible for establishing timelines for execution and delivery. Review and approve all work. Budget responsibility shared with Director. Create and edit all content for branded email campaigns and visitor publications. Steer design, photo choice, and layout in collaboration with designer. Direct the messaging and design for mass-produced publications in partnership with Emory Communications & Public Affairs. Serve as project manager for social media content and campaigns as they integrate across platforms, including Twitter, Instagram, Snapchat, Facebook, and WordPress blog. Manage email automation leveraging Slate CRM. Lead analyst for email marketing success, leverage metrics against office goals and objectives.Collaborate with Office of Undergraduate Admission Operations/IT on a regular basis.Provide marketing support for 120 off-campus and on-campus events a year. Includes creating and automating email marketing, managing event registration, and collaborating with event planners.Office writer and editor for all website content, ad-hoc communications, and vendor-requested summaries.Create strategic presentations and communication pieces for executives (dean, provost).Partner with departments as requested to assist in communication strategy, messaging, and content development, including Emory College of Arts and Sciences, Oxford College of Emory University, the Emory University Scholar Programs, the Woodruff School of Nursing, the Goizueta Business School, and Development and Alumni Relations. Manage 1 full-time graphic designer, 13 part-time student interns, 5 student videographers, and 15 student social media volunteers. Expert Millennial and Gen Z communicator.

    
      
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Oversaw CRM management for Office of Undergraduate Admission, including content creation and maintenance for 30+ distinct email and event communication plans and data entry of 200,000 students from Georgia for large, public university. Drive interest in Georgia Southern against admission goals and objectives.Developed data analysis strategies to evaluate email effectiveness for distinct populations including highest-achieving students, parents, and high school counselors. Created and edited content for email campaigns. Steer design and layout in collaboration with designer. Managed all social media content on Facebook and Twitter for Office of Undergraduate Admission.Managed email automation leveraging Hobsons Connect CRM. Lead analyst for email marketing success.Collaborated with division's Operations and IT team as related to data transfer between multiple campus databases.Project lead for marketing 20 off-campus and on-campus events a year, including creating and automating email marketing.Office writer and editor for all website content, ad-hoc communications, and vendor-requested summaries.Maintained "Counselor of the Day" responsibilities including hosting information sessions and COD shifts on the phone and with the public.Managed 2 part-time staff and 15 part-time student employee. Served as Admissions Specialist April 2012 - June 2013, serving students from special populations (non-traditional, fully-only, Veterans, etc.)

    
      
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      Georgia Southern University
  

Developed a dynamic 5-day training conference for volunteers preparing to join NGO and work overseas. The conference, hosted 3 times a year, served approximately 160 people a year and involved a rotation of 30 staff. Effectively led the program team of internationally diverse staff, developing engaging and integrated program sessions to assist recruits in preparing for the transition of living cross-culturally. Organized logistics including housing, catering, transportation, and materials in coordination with facilities team. Oversaw annual budget to ensure program maximized impact with provided resources.Led training and information sessions to groups of 10-160 on topics such as cultural understanding, conflict resolution, and team dynamics.From Oct 2010 - April 2012, also served as Project Director for OM USA website redesign, including web strategy development, content creation, and integration with OM International brand.

    
      
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Operation Mobilization (an international nonprofit organization)

Served as friendly and informative first contact for those interested in joining NGO to work cross-culturally. Conducted personal interviews via phone to assess each applicant's readiness, abilities, and fit with organization and entry into training program. Actively involved in making personnel decisions allowing volunteers to be involved in global network. Maintained CRM of 1100 new contacts annually. Managed 1 full-time staff.

    
      
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Pioneered global communications strategy for international NGO team based in Ukraine. Wrote and edited content focused on story-telling including magazine, web, and blog, published internationally. Effective project management of quarterly newsletter sent to financial donors. Created branded marketing material for financial development. Write and edit magazine articles and web content, published internationally. Oversaw augment of new volunteer team members including year-long training program. Lived cross-culturally, serving on internationally diverse team of 30 people.

    
      
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- High impact nonprofit management- Innovative problem solving in the public sector- Diversity and community building in cities- Successful organizational structures


Director of Enrollment Marketing & Communications at Emory University

Emory University

Director of Enrollment Marketing & Communications

Emory University

Director Of Communications

Emory University

Manager, Marketing and Communications

Georgia Southern University

Manager, Marketing and Communications

Operation Mobilization (an international nonprofit organization)

Director, New Recruit Training

Operation Mobilization (an international nonprofit organization)

Recruiter & Journalist

Operation Mobilization (an international nonprofit organization)

Director, Marketing and Communications

Valdosta State University

Public Administration and Organizational Management

Master's degree

The University of Georgia

Child and Family Development

B.S