CEO, Bestselling Author, Global Speaker, Professor and Digital Marketing and Transformation Leader at Boot Camp Digital

Disruptive Strategy From Harvard Business School
Female
Cincinnati, Ohio
WORK DETAILS

Boot Camp Digital

CEO, Bestselling Author, Global Speaker, Professor and Digital Marketing and Transformation Leader
Boot Camp Digital provides certified social media training and consulting on digital marketing, specializing in social media and online marketing. We empower organizations and individuals to harness the power of social media and digital marketing to take their organization to the next level. Our focus areas include:Digital StrategySocial Media StrategySocial Media ExecutionFacebook MarketingLinkedIn MarketingTwitter MarketingCorporate BloggingSocial Media OutreachInfluencer OutreachOnline PRSearch Engine OptimizationTrainingOur clients include large companies, like Procter & Gamble, GE, Macy's, The United States Senate, Remax, Google, NASA, Nike, Harley-Davidson, General Mills, Prudential, Verizon and Covidien as well as start-ups and small businesses. We offer live, online and entire digital transformation training programs to accelerate your success and grow capabilities. Because we specialize in training, we can create engaging and interactive training experiences just for your organization. In addition to working with corporations and professionals, Boot Camp Digital created one of the first accredited social media marketing certification programs in the world, and Krista Neher, the CEO of Boot Camp Digital also co-authored the first textbook on social media marketing. Krista is an award-winning entrepreneur who is regularly featured at speaking engagements and in news articles.Krista is an internationally recognized speaker on social media and cover and speak at a wide variety of industry events and has been a featured expert by news outlets like the New York Times, CNN, Wall Street Journal, Fox, CBS, NBC, Wired and More. … see more
December 2008 - Present
(11 Years and 10 Months)

Wiley

Marketing Author
Krista Neher is the author of 5 bestselling books on Digital Marketing and Social Media. Krista's books can be found on Amazon and include:- Digital Marketing that Actually Works (2019)- Visual Social Marketing for Dummies (Wiley)- Social Media Marketing: A Strategic Approach (textbook by Cengage)- Visual Social Media Marketing- Social Media Field GuideKrista is a social media educator, professor and trainer who is passionate about helping professionals learn how to harness the power of social media and internet marketing to grow their business. … see more
April 2010 - Present
(10 Years and 6 Months)

Various Colleges and Universities Globally

Digital Marketing Professor
Krista created the first accredited social media program in the world as the managing director of the Institute for Social Media at Cincinnati State. She currently guest lectures for a variety of academic institutions around the world.Krista is also the co-author of the first textbook on social media marketing. … see more
January 2010 - Present
(10 Years and 9 Months)

Krista Neher

Professional Keynote Speaker - Digital Marketing, Social Media, Personal Branding & Digital Strategy
Krista Neher is a sought-after professional keynote speaker on topics including social media, entrepreneurship, digital transformation, strategic digital marketing and personal branding. Krista consistently receives top scores for her presentations because she is professional, easy to work with, educational, enthusiastic and engaging.Krista has presented in North America, Europe, Asia and Latin America to audiences as small as 10 to as large as 10,000. She isn't just a great speaker - she is a knowledgable expert who shares engaging stories that leave audiences motivated and excited.Krista's speaking engagements include keynote presentations, workshops, seminars, sessions, classes and courses. Krista has also worked with businesses and corporations, conferences, trade shows, conventions, annual meetings, company meetings and seminars and colleges.Visit www.KristaNeher.com to learn more.See why most conferences book Krista year after year! Happy audiences include NASA, Nike, Harley Davidson, Google, General Mills, GE, the United States Senate, 53 Bank, P&G, SXSW, Chambers of Commerce, the Better Business Bureau, Remax and many, many more. … see more
October 2008 - Present
(11 Years and 12 Months)

FrieslandCampina

Global Digital Transformation Leader
FrieslandCampina is a global dairy company with turnover of >€11 Billion across 22+ markets globally. As a leader in the global digital transformation I led a variety of strategic digital initiatives for global business leadership.- Digital strategy- Change management and vision- Digital training and thought leadership- Market/Opco transformations- Measurement, ROI and scorecarding … see more
September 2016 - April 2019
(2 Years and 8 Months)

ClickZ Academy

Social Media Instructor
Krista is a social media marketing instructor for the ClickZ Academy where she provides online training modules as well as live webinars. Krista provides instruction and presentations on social media marketing strategy and how to use social media tools like Facebook, LinkedIn, Pinterest, YouTube, Blogs and many more social media tools. … see more
January 2011 - January 2015
(4 Years and 1 month)

Boot Camp Mobile

CEO
BootCampMobile is a mobile marketing agency focused on mobile phone apps. We are the experts in mobile applications and mobile marketing.We work with programmers and large branded organizations to create powerful, meaningful mobile experiences through applications and mobile site consulting. … see more
November 2008 - January 2012
(3 Years and 3 Months)

Institute for Social Media at Cincinnati State

Managing Director and Instructor
In partnership with Cincinnati State I am the managing director of the Institute for Social Media. In this capacity I created the curriculum for the Social Media Certification program and am the lead instructor for the program.As a social media educator and instructor I train countless business professionals on how to grow their business with social media. … see more
July 2010 - May 2011
(11 Months)

Photrade

VP Marketing
• Provided strategic leadership across the business – presented to investors, board of directors and was key partner to CEO in setting business direction, product development, strategy and fundraising.• Built marketing plans with emphasis on online and social media – led work on equity, branding, logo design, corporate identity, competitive analysis, market research, market size, positioning, pr and marketing plans. • Led marketing of private and public beta launches – acquired 500+ users in first month of private beta launch with $0 marketing budget and 15k+ users in first month after public launch; below budget and ahead of plan.• Built and Managed marketing team including Marketing Specialists and Customer Service.• Managed online and social media efforts – exceeded objectives in shorter time and with fewer resources vs. plan.• Created business development opportunities with key industry leaders and influencers … see more
June 2007 - December 2008
(1 year and 7 Months)

Procter & Gamble

Marketing - Pur
• Led strategic marketing initiatives for Give Pur Water and World Water Day sustainability strategy.• Led multifunctional teams including external agency partners to deliver initiatives on-strategy and on-time.• Trained in best-in-class practices for brand building, equity, communications strategies and agency partnership. … see more
January 2008 - May 2008
(5 Months)

Procter & Gamble

Profit Forecaster
• Manage global profit forecast for a top 5 brand with over $1.5B in sales within a +/-2% accuracy• Set targets and lead long-term planning for category to ensure category plans meet expectations• Create reconciliations and scripts for the SEC and Investor Relations (used in calls and reports)• Lead and develop New Hire program – Create and lead half day training (scored 4.5/5) … see more
September 2006 - February 2008
(1 year and 6 Months)

Procter & Gamble

Sr. Analyst - Laundry Marketing
• Owned financial analysis for P&G laundry – led strategic investments and marketing spend choices for >$15M in marketing spending and $1B in sales.• Led financial analysis on initiatives and directly improved NPVs on individual projects by >$10M• Led marketing ROI analysis and created recommendations leading to a 50%+ increase in ROI across marketing spending elements. … see more
September 2004 - September 2006
(2 Years and 1 month)

Procter & Gamble

Customer Team Finance Manager
• Finance manager for largest sales team in Canada; provided financial leadership, analysis, training and decision-making.• Provided recommendations to CEOs and CFOs of top customers in Canada, resulting in changes to their credit availability with P&G, ability to earn discounts for on-time payment and inventory analysis. … see more
September 2002 - September 2004
(2 Years and 1 month)
EDUCATIONAL DETAILS

Harvard Business School

Disruptive Strategy
2017-2017

Boot Camp Digital

Social Media
Social Media Certification
2008-2016

CFA Institute

Chartered Financial Analyst
CFA
2002-2004
1999-2002