Marketing  and Enrollment Management Executive

Lead the Marketing and Enrollment initiatives for the University's campus-based undergraduate programs.  In 2017, campus undergrad enrollment increased by 7% year over year, and was 8% above goal.  Overall University enrollment increased by 5% in a highly competitive market.


Gwynedd Mercy University

Joined Gwynedd Mercy University as its first Chief Communications Officer, responsible for leading the university's Marketing and Communications initiatives, including brand management, creative services, public relations, content marketing, advertising for campus-based offerings, and university publications. Within the first six months, managed the complete overhaul of the University's website content in conjunction with the launch of a brand new and fully responsive site. The site's bounce rate declined by nearly 60% within the first three months of launch, and year over year traffic to campus-based education pages increased by 11%.  For Fall 2017, undergrad campus enrollment increased by 7%.

    
      
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      Gwynedd Mercy University
  

Established communications department and then managed the strategy and execution of university-wide brand messaging, including overseeing Marketing creative developed for traditional and digital media, and leading the public relations, social media, community relations, and employee communications efforts of the university. Member of the Executive Management Team.

    
      
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      Post University
  

Provided proactive and reactive PR/media support, produced newsletters, planned special events, wrote website and marketing collateral copy, and successfully secured more than $500,000 in grant funding.


Taught Journalism, Public Relations, Human Communications and Business Writing.  Developed a Business Writing course for the Communications Department.



      Rider University
  

Successfully managed relationships with more than 30 clients at small and large businesses.   Provided proactive and reactive PR/media support, produced newsletters, planned special events.Provided increasing levels of support for AT&T until I joined AT&T full time in 1995 to provide PR/Media Relations support in high-stakes, high-pressure environment marked by unprecedented company and industry change.

    
      
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      AT&T Wireless
  

Based in Waterbury, Connecticut, since 1890, Post University is known for its innovation and focus on providing every online and on-campus student an extraordinary educational experience with an unmatched level of personalized support. Among the first in the nation and the first in the State of Connecticut to offer full degrees online, Post fuels the personal aspirations and career goals of its students with inventive and robust learning technologies that deliver in-demand undergraduate and graduate degree programs, small class sizes, individual attention, and customizable degree concentrations.

Respected for its Honors Program, NCAA Division II athletics, and pioneering role in online education for more than 20 years, Post University is licensed by the State of Connecticut through the Office of Higher Education and is accredited by the New England Commission of Higher Education (NECHE). The following degree programs offered by the Malcolm Baldrige School of Business are programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP): Associate of Science – Accounting, Marketing, Management; Bachelor of Science – Accounting, Business Administration, Finance, Management, Marketing, Sport Management; Master of Science – Accounting; Master of Business Administration (MBA). Post is ranked among the best by U.S. News & World Report. 

Learn more about how Post Makes It Personal™ by visiting www.Post.edu. 

For useful consumer information go to http://post.edu/consumer-information.

Vice President for Marketing & Enrollment Management at Gwynedd Mercy University

Gwynedd Mercy University

Vice President for Marketing & Enrollment Management

Gwynedd Mercy University

Interim Vice President Marketing and Enrollment Management

Gwynedd Mercy University

Chief Communications Officer

Post University

Vice President of Marketing and Communications

Statmore Consulting

PR Consultant and Freelance Writer

Rider University

Adjunct Instructor, Communications

AT&T Wireless

Media Relations Manager and Consultant

Knoll International

Marketing Assistant

Post University

Education

Master

Albright College

English and Communications

Bachelor of Arts (B.A.)