Social Media Expert at Baird | Consultant | Photographer

I drive Baird’s field social media program by working with advisors, teams, branches, and Business Units to use social media more effectively, connect with their community, and achieve their goals. I interface with Baird's vast network of financial advisors, providing expert social media insights, strategy, and support. I am the administrator of Hearsay, Baird’s social media compliance and publishing solution.  Beyond the field, I interface with marketing, compliance, IT, and other teams to up-level our social media efforts, mitigate risk and deepen the connection to our clients and communities in authentic ways.


About us

  Baird is an employee- owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than $145 billion in client assets and over 3,100 associates serving the needs of individual, corporate, institutional and municipal clients.

A great place to work, Baird has been recognized on FORTUNE’s 100 Best  Companies to Work For for fourteen consecutive years. Baird’s principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s Web site at www.rwbaird.com.

Baird is committed to employment policies and practices that provide equal employment opportunity at all times. These non-discriminatory practices apply to all areas of employment including: hiring, promotions, terminations, compensation, benefits and educational opportunities.

Baird

Social media touches every corner of every organization.  My purpose is to deeply integrate meaningful social media strategies and processes while constantly improving performance and impact.  I aim to do more with social media using existing campaigns and content while researching and testing new and innovative social tactics.•Execute, measure, and iterate upon paid social media processes and tactics, constantly improving our social media ROI•Showcase our brand voice, company culture, and authenticity in all of our social content•Build and manage Renaissance’s social media profiles and presence•Work closely with Marketing Operations to align with our marketing automation software (Marketo)•Create content and social campaign strategies using analytics to support strategic and corporate initiatives•Conduct competitive analysis of industry competitors•Provide support, training, and insight to sales and field marketers to improve their reach and impact•Curate shareable content appropriate for specific networks to spread our brand, content, and awareness•Write and research comprehensive corporate social media policies supported by best-practices•Listen and engage in relevant social discussion about our company, competitors, and industry from existing customers and leads as well as brand new audiences that don’t know us yet•Extend our reach using our employee advocacy solution, GaggleAMP•Drive consistent, relevant traffic and leads from our social network presence•Curate shareable content appropriate for specific networks to spread our brand, our content, and our links
    
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Renaissance Learning

• Manage multiple photo and video projects • Oversee a team of student photographers and videographers, enforcing deadlines and providing leadership and creative feedback • Produce high-quality, visually compelling photo and video content • Ensure consistency across all multimedia projects • Assist in strategic concept development for creatively telling the Rec Sports story across multiple platforms • Collaborate cross functionally with communications and social media
    
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In achievement and prestige, the University of Wisconsin–Madison has long been recognized as one of America's great universities. A public, land-grant institution, UW–Madison offers a complete spectrum of liberal arts studies, professional programs and student activities. Spanning 936 acres along the southern shore of Lake Mendota, the campus is located in the city of Madison.

University of Wisconsin-Madison

- Social Media audit of local non-profit, Madison Community Discourse- Co-author of live-streaming booklet on Blab and Periscope-Multimedia lead for UW Division of Recreational Sports- In-depth study of persuasive communication in marketing and politics- Wrote, shot, and directed two student films: documentary and narrative films


Field Social Media Specialist at Baird

Baird

Field Social Media Specialist

Renaissance Learning

Social Media Manager

University of Wisconsin-Madison

Marketing Coordinator

University of Wisconsin-Madison

Political Science

Bachelor of Science (BS)

University of Wisconsin-Green Bay

Politcal Science

N/A