Founder (2015) of 𝐂𝐚𝐫𝐮𝐬𝐞𝐥𝐞, influencer marketing; 
Founder (2007) of 𝐈𝐠𝐧𝐢𝐭𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚

Small Agency of the Year, 2017. Carusele produces, tests and syndicates high quality branded social media content for many of the world's best consumer brands. Our hand curated list of 7,500 influencers create great content. We then track performance and syndicate only the best. It's not just influencer marketing, it's content with influence. More at http://carusele.com


Carusele

Social Media Agency of the Year, 2016. Founder of the original social media agency in the U.S. Served as president through August 2016. Now serving as CEO of social media agency that helps major brands decipher the vast array of social media marketing options for brand building and customer engagement.  More information at www.ignitesocialmedia.com
    
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About us

  Welcome to Ignite Social Media – The Original Social Media Agency ®. We’ve combined content developers, technologists, analytics specialists, and social media strategists to form a unique team focused exclusively on social media marketing for companies with national and international reach. Together, we keep up with trends, filter the noise, and help companies like yours put social media to work.

We've helped some of the world's top brands develop effective social media marketing campaigns and programs, including Microsoft (Windows 7, Office, MSN, Bing), Samsung TV, Nike Running, Intel, Nature Made, Disney Interactive, Chrysler Group, and Kimberly Clark.

Ignite Social Media

Served as a member of the Advisory Board for Execrank, with particular focus on marketing. 


Social media marketing is broken.Social ad spend is up and engagement is down. Correlation? You bet. Marketers have mistakenly equated social media advertising with social media marketing, despite research that proves earned social engagement drives far better business results than paid social exposure.Facebook continues to maintain impressive user growth and rack up advertising revenue, but at what cost? The social media giant faces near-term systemic problems and shifting demographics that will completely alter the face of social media marketing over the next few years. Are you ready?Jim Tobin’s Earn It. Don’t Buy It. provides unique insight into the changing social media marketing landscape and offers actionable strategies that will help modern CMOs and brand managers design social media marketing programs that earn engagement and drive business results.You can’t buy respect, trust, friends, or community — you’ve got to earn it. The same goes for social media marketing success.Earn it, don’t buy it.
    
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An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects.


Helps set marketing/advertising strategy and manage accounts for advertising clients with budgets from $500,000 to $10,000,000++.  Runs NC office.  Agency specializes in advertising for B2B, high tech, health care, economic development, tourism, social marketing (issues advertising), consumer services and business services.


Brogan & Partners Convergence Marketing

Ran advertising, marketing, Internet efforts and public relations for this government agency. As spokesperson, conducted more than 1,000 media interviews, from CNN and the Wall Street Journal to local weekly papers.Oversaw multi-million dollar advertising budgets and a team of 30.
    
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About us

  The Michigan Economic Development Corporation, a public-private partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life.


      Michigan Economic Development Corporation
  

Director of the nation's largest insurance Political Action Committee. Raised over $4m per election cycle for donations in virtually every national race and, through a network of state PACs, in elections in all 50 states.


Joined spin-off trade association upon inception and helped grow it from 104 members to over 8,800 members within two years.Managed communications and member services efforts.


President at Carusele

Carusele

President

Ignite Social Media

Chief Executive Officer

The ExecRanks

Advisory Board Member

Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World

Author

Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing

Author

Brogan & Partners Convergence Marketing

Partner

Michigan Economic Development Corporation

Senior Vice President, Public Affairs

National Association of Life Underwriters (now NAIFA)

Director, Political Action Committee

Association of Health Insurance Agents

Associate Director, Communications and Member Services

Duke University

Political Science

BA

The American University

Public Communications

MA