Head of Audience for Bloomberg Live at Bloomberg LP


      Bloomberg
        
  

Manage integrated marketing and audience development efforts across a portfolio of more than 10 conference brands, from Dow Jones and The Wall Street Journal


About us

  When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, and video --including some of the widest-read and most-respected brands, like The Wall Street Journal, Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.
 
Our products inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and prosperity. We enlighten and inspire audiences around the globe with authoritative, differentiated and trusted content.

Dow Jones

Manager, Media Consulting (Jan. 2010 – Feb. 2011)•	Managed directly a global team of 8 consultants, responsible for internal product education, client advisory services, requirements scoping and delivery of news services•	Consulted with clients on brand measurement and messaging effectiveness•	Authored and edited research pieces for client use and Dow Jones’ corporate blog The Conversational Corporation •	Informed product strategy and marketing initiatives in collaboration with product managers and marketing director•	Created sales collateral and determine pricing for managed news services, including development of sales presentations, pitches, and responses to RFPs•	Introduced product offerings to customers and gather feedback for future product developmentManager, Customer Engagement and Lead Generation (Jan. 2008 – Jan. 2010)•	Managed directly a team of 4 telesales specialists responsible for development of marketing leads•	Developed and implemented project management system for consulting projects •	Directed ongoing project deliveries and forecasted resource availability Sales Specialist, Factiva Insight (Dec. 2006 – Jan. 2008)•	Supported field sales account executives in sales of communications research product Factiva Insight, including prospecting, competitive positioning and proposal writing•	Negotiated pricing and contract terms with customers
    
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•	Directed sales &amp; marketing programs•	Directed interactive marketing efforts, including development of web strategy, evaluation of web statistics, and direction of email marketing campaigns•	Published and promoted case studies and best practices in communications research, including columns in PRWeek and CMO Magazine•	Presented communications measurement best practices to organizations such as the Public Relations Society of America and Columbia University •	Negotiated vendor relationships for news services•	Consulted with clients on analysis in industries such as finance, retail, energy, and utilities
    
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About us

  CARMA is a global provider of media intelligence solutions. We deliver what matters with people on the ground in 43 countries over 5 continents. We provide media monitoring and analysis across all types of media including print, online, social and broadcast, allowing our clients to make well-informed business decisions. 

Our customized solutions combine the latest, cutting-edge technology with unrivalled human insight from a global team of researchers and analysts who provide valuable, relevant and actionable insights. 

Our clients include PR, communications and marketing professionals in all industries in the private sector, governments and NGOs all over the world.


      CARMA International, Inc.
  

•	Generated marketing leads for field sales•	Identified appropriate targets for corporate research, articulated benefits to prospective customers and developed background research for sales



      Corporate Executive Board
  

International business intensive at the Indian Institute of Management, Bangalore

New York University Stern School of Business, located in the heart of Greenwich Village and deeply connected with the City for which it is named, is one of the nation’s premier management education schools and research centers. NYU Stern offers a broad portfolio of transformational programs at the graduate, undergraduate and executive levels, all of them enriched by the dynamism and deep resources of one of the world’s business capitals. NYU Stern is a community that fosters inclusion, belonging, diversity and equity, and inspires its members to embrace change in a globally changing world.  Visit www.stern.nyu.edu and follow NYU Stern on Twitter: @NYUStern.

NYU Stern School of Business

Included study in London with professors from the London School of Economics.

Head of Audience, Bloomberg Live at Bloomberg

Bloomberg

Head of Audience, Bloomberg Live

Dow Jones

Marketing Director, Executive Conferences for The Wall Street Journal and Dow Jones

Dow Jones

Manager, Media Consulting, Corporate Markets Group, Dow Jones & Company

CARMA International, Inc.

Vice President

Corporate Executive Board

Marketing Associate

NYU Stern School of Business

Masters of Business Administration

MBA

Tulane University

International Political Economy

BA