Chief Strategy Officer at AMCI

AMCI is a global automotive consulting agency and part of Omnicom, one of the world's largest communications groups. AMCI Global is an industry leading education, testing and evaluation company that transforms the way people interact with automotive brands.


AMCI

Initially investigated feasibility, setting strategy and implementation of an enterprise-wide automotive vertical with focus on the US and then extended globally. Significant involvement in establishing global auto operating strategy and new business development. Lead for all European OEMs operating in US. Global CBP for VW Group.* Partnered directly with clients to improve effectiveness of all aspects of their marketing campaigns.* Initiated/lead  extensive Connected Car Program and identified opportunity as well as breakthrough approach to advancing our product ahead of competitors.* Team grew topline auto revenue globally by over 30% in 2014 by focusing on highly differentiated solutions, alignment of product offerings and sharing best practices* Introduced globally aligned, market specific, leading edge solutions to developing markets* Spearheaded rollout of auto specific segmentation activation to Australia, China & India. Worked very closely with local teams to tailor product to market needs.*Evangelized the business imperative to move from custom to more digital, syndicated  total audience solutions throughout the auto vertical globally.*Focused team on the most differentiated solutions to auto clients for greater efficiency given limited resources, while building greater institutional category expertise.
    
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Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. 

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.


      ACNielsen
  

Managed Automotive category  plus new business with primary task to bring together divers resources of group across over 40 entities to improve client's business, share best practices across regions, and drive greater agency share of client and profit. Worked on various successful assignments in US, Europe and Latin America* Member of ten-person Leadership Team who helped Carat regain credibility in auto category after losing a long time, significant auto client. In short order pitched very large, prestigious auto account and made it to final selection
    
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Lead all aspects of Marketing, Public Relations, Product Planning, Pricing and Research in USA for KMA in a period of declining budgets, tremendous cost and profit pressure.* Improved KMA's Brand Power to record levels ( greatest improvement in any region worldwide)*Consistently beat auto industry norms in Nielsen IAG advertising testing*Sales broke 300,000 unit mark for first time.*Residuals improved more than any other brand*Launched all new auto show programs with fully integrated lead management and training system across all three departments for seamless operational performance*Introduced enterprise wide data management warehouse as well as online/offline loyalty magazine.*Increased DMG's from 19 to 42. Revamped Tier 2 & 3 creative and Co-op programs* Moved all key brand attribute/attitude metrics upward and successfully launched several critical new models into very tough market environment. * Aligned previously warring sales and marketing teams* Improved Kia advertising effectiveness by ~50% without any increase in creative or media budget. * Kia.com one of highest rated OEM websites, three years running despite being drastically outspent by competition.* Kia.com won 2 JD Power awards: increased YOY web traffic 30% and YOY e-leads 29%* Lead US  PPD team development with Korean Product Development for tremendously successful introduction of Kia Soul and Optima models that transformed the brand in the USA
    
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At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.


      Kia Motors America
  

Part of core team hired by Daimler Chrysler to execute turnaround of operations in North America following record losses for 2 consecutive years ( over 50% decline in sales). Led all aspects of Product Planning, Marketing and Public Relations for US and Canada.* Completely revamped online, e-lead, Direct marketing and promotions to achieve superior RIO* Consolidated Dealer Associations for great communication synergy with the factory* Achieved greater focus, integration and levels of creativity with significantly fewer resources all areas. All PR, Marketing  & Product Planning groups in US, Canada and Puerto Rico working together for first time and achieving better results* During tenure, championed the production of " Most talked about auto campaign of the year called See what happens" as the first fully integrated TV and online SuperBowl campaign resulting in unprecedented online and showroom traffic for the brand
    
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Progressively advanced throughout company through multiple mergers and company transitions as follows:President & CEO (2001 -2003 San Francisco, CA) FCB merged with Bozell in 1999Headed one of FCB's largest offices after the loss of over $40M revenue in 2001* In a post September 11 economy, achieved over 20% margin, stabilized top line revenue, increased share of current client's business, improved creative output and the office's profile. Won several Addys and Effies* Re-launched Sports and Events practice as 361, integrated Marketing Drive with agency to grow revenue basePresident (2000 -2001, Seattle, WA)Promoted from Global Account Director to President upon the retirement of predecessor.* Launched Boeing's first global marketing campaign from new agency, radically improved profitability, creative output, top line revenue and profile.* defended and successfully transitioned account when Boeing HQ moved to Chicago* Expanded client roster in new categories and  outside Seattle marketSenior Vice President, Executive Director Mergers & acquisitions (1999 - 200 Bozell, Detroit M.I)* Joined Bozell to run all aspects of Daimler Chrysler Asia Pacific account* Shortly after arrival, led team for the successful merger of Bozell and FCB offices handling DCX in Asia, Latin America, Europe and Africa. Accomplished in 120 days seamlessly and without any disruption to DCX business* After pitching and winning, ran Boeing account as well as DCX Asia Pacific out of Detroit
    
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      Foote, Cone & Belding
  

Responsible for all marketing including advertising, events, auto shows, CRM and interactive activities


Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 191,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

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      Ford Motor Company
  

Primarily responsible for Toyota USA account, QANTAS Airways and co ordination of 22 plus S & S offices handling Toyota worldwide.


About us

  Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. We’re in the business of getting people to fall in love with our clients’ products and services. Through our creative ideas across all media and all disciplines, we set out to turn brands into Lovemarks which, unlike brands, generate loyalty beyond reason. We believe passionately in the power of ideas to differentiate and motivate. And to change the world for the better.

We have an unshakeable spirit and unbeatable attitude from day one at Saatchi & Saatchi that Nothing is Impossible.

Saatchi & Saatchi

Successfully defended the Toyota Canada and integrated operation with the US


In charge of all strategic planning for Toyota and part of 3 person team who pitched and won Lexus USA account


Responsible for Toyota, Helene Curtis Haircare, Time Magazine, Castrol Oil, Firestone Tyre, CBFC Finance accounts. Successfully pitched Toyota Hong Kong and Philippines accounts


Responsible for Toyota passenger car, parts and service, Wendys Hamburgers accounts


Various positions in sales, training, promotions and finally advertising


About us

  From certificates to degrees, our courses are nationally accredited and recognised by industry throughout Australia. Training is offered across our nine campuses, online and in the workplace. Find out more at www.chisholm.edu.au

Chief Strategy Officer at AMCI

AMCI

Chief Strategy Officer

ACNielsen

Executive Vice President, Global Automotive Group

Carat, a division of Aegis

EVP, Client Service Director

Kia Motors America

VP Marketing, Public Relations & Product Planning

Mitsubishi Motors North America

SVP, Product Planning, Marketing and Public Relations

Foote, Cone & Belding

President and CEO

Ford Motor Company

Marketing Communications Manager

Saatchi & Saatchi

EVP, Group Account Director

Saatchi & Saatchi

EVP Group Account Director

Saatchi & Saatchi

EVP , Group Director

Saatchi & Saatchi

VP, Director of Strategic Planning

Saatchi and Saatchi, Sydney

Group Account Director

DFS/Saatchi & Saatchi, Melbourne

Group Account Director

Ford Motor Company

Advertising Manager

BMB&B

Account Director

Chisholm Institute

Marketing