Integrated Partner Marketing, Fire TV at Amazon

- Head of Marketing (Sports) for Fire TV- Leading integrated partner marketing initiatives on sports, creating marketing experiences that showcase best-in-class content to our customers, build brand awareness, drive customer engagement, and generate incremental revenue for Amazon.


About us

  Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.

Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.

Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.

You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.


      Amazon
        
  

- Head of Sales & Consumer Marketing (Streaming IRL) for Devices- Led marketing initiatives to drive awareness and tune-in for Season 1 of Streaming IRL (SIRL), a 12-episode gamer docu-series distributed on Prime Video, Amazon.com, Twitch & YouTube (https://www.amazon.com/adlp/irl).


- Head of Marketing (Esports) for Devices- Led marketing for newly developed API known as GameOn to drive selection and engagement via esports activities.


- Head of Marketing (Amazon Coins) for Appstore.- Led brand and consumer marketing for Amazon Appstore’s virtual currency Amazon Coins.


- Promoted to Director of Marketing. Drove global strategy, relations with Japan based executive management, product marketing, brand management and overall delivery of the company's top tier franchises including Dark Souls, Naruto, Dragon Ball, Pac-Man and Tekken, resulted in 46% YoY net income increase from $235M (’12) to $344M (’13).- Managed external agencies, licensors, internal brand, community and PR teams. Interfaced with functional publishing teams in creative services, channel marketing, analytics and product development to a combined $1.1 Billion in positive net income from 2012 to 2015 compared to a negative loss of -$301M from 2010 through 2011 prior to joining Bandai.
    
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BANDAI NAMCO Entertainment America Inc.

- Owned global marketing strategy for 10 console/PC/handheld game launches, managed team of 4 and oversaw Bandai’s top tier franchises including Dragon Ball Z, Power Rangers, Naruto and Tekken; elevated the Dark Souls franchise to top tier status; resulted in 968% YoY net income increase from $22M (’11) to $235M (’12). - Responsible for product branding, positioning and overall marketing strategies for console/PC/handheld games, managed external agencies, licensors, brand teams and worked with functional publishing teams – creative services, channel marketing, community, analytics and product.
    
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- Transitioned from mobile games to console/handheld games and owned marketing for 15+ console/handheld game launches, management of licensor relationships with Marvel, Double Fine Productions that resulted in $665M in FY11 global revenue.- Created & drove integrated marketing plans for products through TV, social media, online/offline advertising, promotions, events, digital, marketing communications, email, and mobile.
    
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About us

  THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software.  Based in Los Angeles County, California, the company develops and publishes content for all viable gaming platforms including home video game consoles such as the Microsoft Xbox 360®, Nintendo Wii™, Sony PlayStation® 3 and Sony PlayStation® 2; handheld platforms such as Nintendo’s DS™ and Sony’s PSP® (PlayStation®Portable) system, wireless devices and personal computers.  The company boasts a portfolio of top-selling, award-winning interactive entertainment and a network of internal development studios whose focus on new intellectual property creation positions THQ at the forefront of gaming innovation.  Founded in 1990 as an interactive toy and videogame publisher, THQ began trading on NASDAQ in 1991.  In 1995, when Brian Farrell took over as president and CEO, the company’s product portfolio moved exclusively to videogame content.

THQ’s product strategy is focused on delivering high quality innovative games to core gamers, extending its leadership in the fighting category, aggressively addressing new audiences and casual forms of gaming, and extending its brands online.  The company maintains a strategic balance of internally created and externally licensed content in its product portfolio.


      THQ
  

- Promoted company services to prospective partners in the entertainment, sports & gaming industries.- Formed licensing partnerships, alliances & business relationships central to driving revenue.



      Azomob
  

- Promoted to Director of Marketing for THQ’s mobile games group. Managed team of 8; oversaw marketing for 24+ mobile game launches and management of licensor relationships with LucasArts, WWE as well as POP marketing with AT&T, Verizon, T-Mobile and Sprint that resulted in +16% YoY revenue increase for mobile games division from ’08 to ’09 as THQ’s total company revenue declined -19%.  - Responsible for all marketing communications, advertising/promotional through TV, outdoor, online, mobile display, paid search and direct response and co-owned product placement and distribution with sales for carrier partners AT&T, Verizon, T-Mobile, Sprint.- Created marketing strategy for and developed/co-owned relationships with Apple Appstore and Android Market games via Google.
    
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- Owned product marketing and managed staff of 4, including management of licensor relationships with NFL, Disney/Pixar and HBO and drove $5.1 million in ‘08 revenue, accounting for 3.7% of THQ’s total annual revenue..- Responsible for creation of marketing collateral, mobile carrier distribution, competitive and market research, internal reporting.
    
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- Promoted to Product Manager. End-to-end ownership of product marketing lifecycle for 10+ mobile game releases and management of licensor relationships with NFL, LucasArts, WWE, and HBO.- Drove marketing for mobile game titles that propelled a 262% YoY increase from ’04 to ’05 in revenue from $6.8M to $24.6M.
    
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- End-to-end ownership of product marketing lifecycle for 10+ mobile game releases and management of licensor relationships with LucasArts and internal console marketing managers that resulted in 262% YoY revenue increase for mobile games division from $6.8M (’04) to $24.6M (’05).


Managed creation and delivery of marketing collateral, direct response mailers, print/online ads & implemented marketing strategies cross-functionally with agencies and product management.


- Owned marketing strategy for Sport Replay brand including advertising, promotions, product placement and online. - Outlined launch strategy for new casual wear brand Thursday Island.


- Responsible for driving licensing partnerships with global partners, tracking data analysis for licensing targets, writing licensing proposals and managing partner relations with companies including Fashion Box S.p.A (Replay Jeans and Sport Replay).


Leadership for a Digitally Driven World

Agility is key to survival in a world of disruptive technologies. The UCI Paul Merage School of Business develops and equips agile leaders for our digitally driven world with critical business and leadership skills needed to succeed. Our programs are continually adapted to address the ever-changing social, technological and economic opportunities and challenges.

We offer four dynamic MBA programs, plus specialty masters programs in Accounting, Business Analytics, Finance, Biotechnology Management and Engineering Management, PhD, and undergraduate business degrees. In addition to business discipline proficiency, these programs focus on developing creative and critical thinking skills, strategic decision-making, leadership, innovation, and collaboration through in-class and on-site experiences with real-world business problems. Seven Centers of Excellence and Executive Education programs provide numerous and varied opportunities for students and the business community at-large to enhance their education experience and update their professional expertise.

While the Merage School is relatively young, it has quickly grown to consistently rank among the top 5% of all AACSB-accredited programs through exceptional student recruitment, world-class faculty, a strong alumni network and close relationships with both individual business executives and global corporations. We combine the academic strengths and best traditions of the University of California with the cutting-edge, entrepreneurial spirit of Orange County in the heart of Southern California’s Tech Coast. For more information, visit: merage.uci.edu.

University of California, Irvine - The Paul Merage School of Business

Pepperdine Caruso Law

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Integrated Partner Marketing, Fire TV at Amazon

Amazon

Integrated Partner Marketing, Fire TV

Amazon

Sales / Consumer Marketing, Devices

Amazon

Esports, Devices at Amazon

Amazon

Amazon Coins, Appstore

BANDAI NAMCO Entertainment America Inc.

Director of Marketing

BANDAI NAMCO Entertainment America Inc.

Sr. Global Brand Manager

THQ

Global Brand Manager

Azomob

Co-Founder

THQ

Director of Marketing - Mobile Games

THQ

Senior Product Manager - Mobile Games

THQ

Product Manager

THQ

Associate Brand Manager

CareThere

Marketing Communications Manager

GNCO Co. Ltd.

Marketing Manager

Daehyun Co. Ltd.

Business Development Manager

University of California, Irvine - The Paul Merage School of Business

Master of Business Administration - MBA

Pepperdine Caruso Law

Law

JD

University of California San Diego

Political Science

Bachelor of Arts - BA