President & Executive Director- Helping Foster Kids Just Be Kids at Ticket To Dream Foundation

Bachelor of Arts (B.A.) From Eastern Washington University
Female
Greater Seattle Area
WORK DETAILS

Ticket To Dream Foundation

President & Executive Director- Helping Foster Kids Just Be Kids
As President & Executive Director I have the privilege of leading and overseeing our innovative, national non-profit, which works diligently to improve the lives and futures of foster youth. Using extensive consumer marketing, research, charity program development and business skills, built in the retail world, I work with our dynamic team to create and active campaigns/initiatives that rally businesses and community members to support foster youth across the country. With the creation of our proprietary distribution systems and nationwide network of foster care non-profit partners we are able to efficiently and effectively provide hundreds of thousands of much needed essential items, technology access to fuel graduation rates, fund thousands of extracurricular activity dreams, support summer camp experiences, and grow the reach of programs that decrease homelessness and increase employment for youth aging out of care. … see more
August 2016 - Present
(4 Years and 1 month)

MFRM Family of Brands (Mattress Firm and Sleep Train)

Vice President of Sleep Train Marketing | Building Brand Loyalty and Top Line Sales
As the Vice President of Marketing, I set the strategic direction and lead the marketing development/execution for MFRM’s Sleep Train, Got Sleep, and America’s Mattress Hawaii retail brands and charity programs. Our strategic planning and execution created one of the most well-known brands on the West Coast with supporting brands in the wings filling customer niches. With best in class brand awareness and market proven promotional strategies, we drove strong year over year short-term sales, while building long-term growth, brand integrity, customer engagement, charity program donations with messaging alignment across all channels. As brand champion, it was my duty to promote brand integrity and the successful delivery of effective multi-channel advertising by leading a team of branding experts/designers, internal media buyers, advertising agencies and PR agencies. I managed the ideation and execution of our consumer marketing strategies including charity program development and messaging, while also providing guidance cross-functionally across departments. … see more
December 2015 - July 2016
(8 Months)

Mattress Firm

VP of Branding & Creative | Building Strong Brands and Retail Sales
As the Vice President of Branding & Creative I set the strategic direction and lead the messaging development/execution for MFRM’s family of retail brands (Mattress Firm, Sleep Train, Sleep Country, Mattress Pro, Got Sleep) to increase brand awareness, drive sales, build charity program engagement and ensure creative alignment across all channels. This position served as brand champion for all 5 brands and 3 charity programs, promoting brand integrity, multi-brand marketing strategy alignment to avoid cannibalism and the successful delivery of TV, Radio, and Digital campaigns. As the owner of the ideation and execution of our consumer marketing strategy across our portfolio of brands, I worked cross-functionally across all departments to ensure brand integrity and differentiation. With extensive PR experience, I also acted as our northwest brand media spokesperson. Day to day I provided regular guidance and leadership to more than 30+ employees across departments, ensuring cross-department synchronization, team development, and the timely accomplishment of key company goals and initiatives. … see more
February 2015 - December 2015
(11 Months)

Sleep Train Inc (Sleep Train, Sleep Country, Mattress Discounters)

Director of Branding | Building the #1 Mattress Retailer on the West Coast
As the Director of Branding I managed our advertising agencies, public relations agency, enterprise communications, and overall brand/message strategies, from planning to execution for Sleep Train, Sleep Country, Mattress Discounters, America's Mattress Hawaii and Got Sleep brands. This experience allowed me to become an expert in retail mattress advertising and philanthropic advertising by overseeing the creation of over 2,000 TV and radio ads in addition to thousands of point-of-sale materials for all five brands and transitioning acquired brands. With a strong team we diligently ensured brands were viewed as the place to buy a mattress, both today and in the future with the strategic creation and alignment of promotional, charitable and branding marketing plans. As the lead in creating and growing award-winning charity programs benefiting foster youth and assistance dogs this role helped me create my passion for charitable efforts and community outreach. As our NW spokesperson I developed strong PR skills executing over 200+ radio and TV interviews over the years. Day to day I provided regular guidance and leadership to more than 20+ employees in 5 departments, ensuring cross-department synchronization, team development, and the timely accomplishment of key company goals and initiatives. … see more
January 2005 - January 2015
(10 Years and 1 month)
January 2002 - December 2004
(2 Years and 12 Months)
EDUCATIONAL DETAILS

Eastern Washington University

Marketing
Bachelor of Arts (B.A.)
Not available
Not available