Associate Director of Enrollment Marketing at Illinois Institute of Technology


      Illinois Institute of Technology
  

About us

  Remodista is a social think tank examining disruption in global retail and fintech. A trusted community that provides personalized on demand problem-solving with industry colleagues. Our mission is to provide insight, education and innovation to brand leaders through collaborative research and analysis while cultivating leadership.

o	Identify + grow thought leadership focused on global retail disruption
o	Create education content through collaborative research + analysis
o	Socialize findings with expansive content and social engagement
o	Empower retail executives with tools + insights to get to the next level 
o	Develop go-to-market strategies for pivoting technology + service partners

INDUSTRY INSIGHTS
The Remodista Retail Look Book is one of the most important retail industry snapshots available today. It is a collection of community-driven cutting-edge tactics for organizations seeking “best in class” status. We have captured industry-changing learnings, presented hypotheses from years past and offer insights and predictions.

RETAIL LEADERSHIP CULTIVATION
Our Women2Watch in Retail Disruption Program has expanded to include 80 women leaders from brands and service providers in the US and Australia. The program starts with nominations, leading to a list that identifies an extraordinary group of women. Highlighting them throughout the year, we place them in keynotes and panels around the globe. Capping off the year of collaboration and insights with an award show in September that underscores the accomplishments and highlights our most innovative women. *Expansion to South America and Europe in 2018.

SALES LEADERSHIP CULTIVATION
Deliciously Human is our global program focused on whole-self selling. We offer a 12-week course focused on empowering women in sales, while teaching partners how to build an inclusive environment to retain their female talent.


      Remodista
  

Managed all digital and direct mail campaigns for the nation’s only free outdoor classical music festival, located in Millennium Park. Worked with senior management, as well as development, education and membership departments, to develop and execute communications and content strategies. Responsible for overseeing development of all public-facing content online, in print, and onsite. Efforts led to a 14% increase in the number of memberships. Key contributions:— Created and oversaw a task force to develop an Associates Council for the Festival, working with professionals from around the city to create a self-governing program that supports the Festival’s fundraising goals and creates engaging programs to cultivate relationships with the next generation of classical music fans.— Implemented organization-wide rebranding initiative by creating style guidelines, establishing a messaging platform, and redesigning all internal and public-facing materials to appeal to a broader, more progressive audience.— Expanded social media and digital strategy, contributing to increased attendance and a 2017 revenue of over $1M, the highest in the Festival’s 83 year history.

    
      
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About us

  For more than 80 years, the Grant Park Music Festival has been Chicago’s summer musical sensation, demonstrating that classical music performed by a world-class orchestra and chorus can have a transformative impact on the city. Showcased in the city’s most spectacular setting, the Festival continues to be the summer gathering place for all of Chicago. The Jay Pritzker Pavilion in Millennium Park is the official home of the Grant Park Music Festival, with free seats available for every concert.

The Festival is led by Artistic Director and Principal Conductor Carlos Kalmar, along with Grant Park Chorus Director Christopher Bell, Grant Park Orchestral Association President and CEO Paul Winberg, and Board Chair Stephen Smith.

For more information on the Grant Park Music Festival, please visit our website: gpmf.org.


      Grant Park Music Festival
  

Recruited to fill new position at economic research institute charged with creating a streamlined process for marketing and communications strategy for academic conferences and lectures facilitated by the department of economics, school for public policy, graduate business school, and law school. Part of a three-person communications team that produced videos, podcasts, and articles promoting faculty research and initiatives in economic policy uncertainty, family economics, foreign policy, education, computational economics, and more. Managed student employees. Key contributions:— Managed, cleaned, and maintained a database of over 12,000 academic contacts and donors, moving them from an excel spreadsheet to a CRM platform.— Reported on research in the areas of Latin American fiscal policy and the science of philanthropy, as well as undergraduate-level work.— Managed redesign of academic websites for 2012 Nobel laureate Lars Peter Hansen and economist Steven Levitt.— Created marketing templates for email and digital signage, promoting a consistent and unified brand for the research institute.

    
      
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      The University of Chicago
  

Oversaw and executed communication, marketing and advertising initiatives for MBA admissions through the use of video production, email campaigns, website content, social media, blogs and print publications. Member of school-wide digital strategy and social media task forces. Evaluated undergraduate and MBA applications and represented Darden at MBA recruiting events around the country. Supervised admissions marketing analyst and student assistants. Key contributions:— Project managed graduate business school website redesign, with a focus on senior-level stakeholder and vendor relations management. Managed and implemented a content audit, which reduced over 2,000 pages of content to under 800.— Reshaped the admitted student digital experience by redesigning internal portal to improve user experience and streamlining administrative tasks for enrolling admitted MBA students.— Led online recruiting initiatives by utilizing VoIP platforms, social media, and other digital tools to reach international prospects and connect them with admissions representatives.

    
      
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      Darden School of Business
  

Managed online marketing and communications presence for a top ten business school. Coordinated online recruiting efforts for international and diversity candidates. Evaluated executive MBA applicants. Served on digital strategy team spearheading branding efforts for the School. Oversaw production and direction for admissions recruitment videos.


Evaluated from a diverse pool of over 28,000 U.S. and international applicants for admission to a highly selective undergraduate university. Increased faculty and administrative participation in yield events by 70 percent. Facilitated undergraduate student panel, effectively fielding questions from parents and prospective students on academics and student life.


The University of Virginia is an iconic public institution of higher education, boasting nationally ranked schools and programs, distinguished faculty, a major academic medical center and proud history as a renowned research university.

University of Virginia

Photographer, Video Editor, Producer. Directed corporate videos. Client roster included Nissan USA, Agio International, Liberty Tax Service, Virginia Beach Education Foundation, Virginia Beach Public Schools, and Lake Taylor Hospital. Supervised interns. Key contributions:— Launched pro-bono multimedia campaign for a non-profit organization to publicize educational grants for teachers to schools, donors and other constituents of the Virginia Beach Public School system, leading to new client relations.— Elevated agency’s social media expertise and presence by training staff on Facebook best practices and managing the company’s social media profiles.

    
      
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Associate Director of Enrollment Marketing at Illinois Institute of Technology

Illinois Institute of Technology

Associate Director of Enrollment Marketing

Illinois Institute of Technology

Enrollment Marketing Manager

Freelance

Digital Content Producer / Project Manager

Remodista

Marketing Manager

Grant Park Music Festival

Marketing Manager

The University of Chicago

Event Marketing Coordinator

Darden School of Business

Assistant Director of Marketing and Admissions

Darden School of Business

Admissions and Marketing Specialist

University of Virginia

Reader / Graduate Intern

O'Brien et al. Advertising

Visual Media Specialist

University of Virginia

Student Affairs Practice in Higher Education

M.Ed.

James Madison University - College of Business

Media Arts & Design - Digital Video, English

Bachelor of Arts