Marketing Manager at University of Utah - David Eccles School of Business

Master of Science in Information Systems From University of Utah - David Eccles School of Business
Salt Lake City, Utah

University of Utah - David Eccles School of Business

Marketing Manager
>Leads the design, development, user experience (UX) and strategy for all Eccles School websites, including more than 50 successful migrations to WordPress >Develops, interprets, and executes clear marketing strategies and tactical campaigns for schoolwide programs, owning implementation from ideation to execution and reporting >Leads and manages cross-functional team, guiding and mentoring staff and interns to be successful and grow their talents >Manages digital projector and TV screens for on-site promotion to current students, including strategy and design >Promoted from Communications Specialist to Marketing Manager within nine months of start date
January 2016 - Present
(4 Years and 5 Months)


Adventure Travel Blogger
>Fulfilled dream of solo, around-the-world rock climbing, trekking, and volunteering trip >Detailed experience in blog, earning interviews in magazines and newspapers, and more than 20,000 unique impressions
Not available

General Mills

Social Media Content Developer
Adventure photographer and writer, producing social media content for Facebook, Twitter, Instagram, and YouTube channels of Nature Valley Granola Bars
August 2013 - June 2015
(1 year and 11 Months)


Project Manager
>Managed award-winning print, digital, and brand campaigns for WinField, Explore Minnesota Tourism, Purina Veterinary Diet, and Land O&Lakes Dairy, on time and under budget< >Provided creative solutions for problems, minimizing impact on quality, cost, and schedule >Tracked progress and created reports in MS Project
Not available

Embracing Children Adoption Services (ECAS)

Marketing Coordinator
>Created and directed 5K fundraising event with 272% return on investment (ROI) >Directed full organizational rebrand including logo, messaging, and web presence >Optimized messaging on Facebook, Twitter, Instagram, and LinkedIn, increasing reach by 40% >Recruited and managed two design interns
Not available

MLT Group Advertising and Marketing

Lead Project Manager
>Client facing lead project manager, managing more than 100 brand, web, SEO, and print projects >Created social media strategies and brand guidelines for clients
August 2009 - February 2011
(1 year and 7 Months)

Ashoka's Youth Venture

AmeriCorps* VISTA Marketing Associate
Recruited and mentored teenagers to launch their own non-profits Co-directed inaugural fundraising event, managing peers, recruiting sponsorships and donations, and exceeding monetary goal by 28% Learned HTML and used it to update company website < Wrote press releases, print publications, and contributed to monthly e-newsletter
August 2008 - August 2009
(1 year and 1 month)

University of Utah - David Eccles School of Business

Business Intelligence and Analytics
Master of Science in Information Systems

Higher Ed Experts

Certificate in Web Analytics for Higher Ed

University of Minnesota-Twin Cities

Strategic Communication - Advertising