Chief Marketing Officer and Growth Advisor


      Altitude-sports.com
  


      CADDIS
  

Grow is simple business intelligence (BI), offering all the power of enterprise level BI with the ease of dashboard software. With Grow, companies can easily create a single source of truth for their business, track data in near-real time, and make decisions with confidence.

Grow.com

Drip


      Perfect Price
  

About us

  Liftopia is the leading provider of dynamic pricing and e-commerce solutions for ski lift companies,
waterparks, and other attraction providers. The brand operates the largest online and mobile
marketplace and resort technology platform serving the ski and mountain activity industry. Founded in 2005,
the company’s focus is to help its partners maximize online pre-sales, using dynamic pricing, where
pricing responds to demand and changes over time for every day of the season. Cloud Store is used by
partners in the United States, Canada, and Europe.


      Liftopia Inc.
  

Repositioned Vegas.com brand to focus less on educating Las Vegas visitors and more on driving sales. Developed process and tools to run digital marketing as a cycle of testing, optimization, and refinement—resulting in a 20% increase in year-over-year traffic, the highest growth rate since 2006. Converted mass media buying to a remnant direct response model, allowing media to be bought weekly, based on performance of the previous week.  Building analytics infrastructure to support programmatic ad buying campaigns, where machine learning first analyzes an exponential amount of real-time data to validate marketing team strategies, and then executes orders in the programmatic ad marketplace within seconds.
    
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About us

  There are lots of sites that want to send you to Las Vegas, but at Vegas.com, we’re the only ones who are actually qualified to invite you in and that’s because we live here. We know when the best deals on hotels, air-hotel packages, show tickets, tours and golf packages are set. Even better, we’re in the same group chat as the people who set them. So as soon as a price drops, we drop them on our site, in real time.

Because Vegas is our home, we’re hell bent on showing you the best that our city has to offer, while helping you save some cheddar along the way. We can hook you up with everything from the latest Cirque show to a helicopter tour over the Las Vegas Strip. Leave your vacation planning to us and we’ll leave the questionable decision making to you.

Vegas.com

Strategically aligned marketing, advertising, sales, and product development into a cohesive, coordinated unit with a global-reaching message. Built European sales and marketing structure, driving 40% of total sales. Developed innovative program to drive Google search demand to brick and mortar retailers—thereby forging deeper, more meaningful partnerships with retailers, and a competitive advantage that few companies can match.
    
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About us

  Armada Skis, Inc. is the premier rider-owned, rider-driven independent ski company in the industry. Armada is a family of athletes, artists, designers and engineers who together produce top performing skis, poles, outerwear and softgoods for men and women who demand the best. Established in 2002, the company is privately held with headquarters in Costa Mesa, Calif., an international office in Innsbruck, Austria and distribution in 42 countries worldwide. Armada is what skiing will become.

Armada Skis

Building preeminent brands and innovative digital marketing channels that drive profitable market beating revenue growth.Built an M&A framework focused around geographic expansion, strengthening Backcountry.com’s market position, and category expansion.  Resulting in a successful acquisition and integration of Competitive Cyclist and market overviews of Europe and Asia with an acquisition attempt in Europe.Designed and executed innovative digital marketing strategies to build preeminent online outdoor retailer from ground up generating $350M in yearly revenue and bearing a logo prominently displayed and recognized by fans across the country.Built world-class web marketing team that produces compelling content, inspirational brands and superior ROI revenue. Hired candidates who became company’s strongest performers, and moved them into roles where they would excel. Senior roles now occupied by my hires: CEO, VP of Product and GM of ODAT.Drove innovative ecommerce marketing and product development strategies:  Leveraged web’s potential for pull demand marketing early, and built robust marketing program including proprietary tools to dynamically manage PPC campaigns. Grew a community around product reviews, information sharing and recognizing the value of each contributor. Adjusted business models to exploit the viral nature of the internet with One Deal At A Time (ODAT) properties, and adopted mobile early to drive incremental revenue.Championed policies and practices that provide stellar customer experience, earning company Net Promoter score of 79 and the BizRate Circle of Excellence Award 9 times for superb service.
    
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      Backcountry.com
  

Sold targeted direct mail marketing to consumer package goods companiesDeveloped sales pitches and collateral that successfully explained and sold a new targeted mediumManaged the large accounts like Kraft and SC Johnson.
    
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A leader in marketing technology, Valassis transforms the way brands connect with their ideal consumers using unparalleled predictive intelligence. We turn intent into action by converting billions of signals into meaningful engagement across all channels to drive exponential growth for thousands of local and national brands.


      Valassis Digital
  

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.

The University of Utah became a member of the PAC-12 conference in July 2011.

Technology and Commercialization
The University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.

Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/

Healthcare
University of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

Chair of the Board at Altitude-sports.com

Altitude-sports.com

Chair of the Board

CADDIS

Co-Founder

Grow.com

President

Drip

Chief Marketing/Revenue Officer

iboats

Advisor

Perfect Price

Advisor and Investor

Liftopia Inc.

Advisor

Vegas.com

Chief Marketing Officer

Armada Skis

Chief Marketing Officer

Backcountry.com

Chief Marketing Officer

Valassis Digital

Account Manager

Wasatch Canyon Reporter

Advertising Sales

University of Utah

Marketing

BS