Marketing Manager at Mortgage Capital Trading (MCT)

•	Salesforce software maintenance and management. Improving sales and marketing process workflow. •	Analyzing sales funnel and reorganizing tracking and processes to determine most affective advertising channels. •	Work with department heads for coordination of projects and campaigns•	Create goal metrics for campaigns then post-campaign analysis to determine effectiveness•	Creation and management of website content•	Editorial and technical copywriting responsibilities for all MCT content based on subject-area expertise•	SEO Analysis, strategy updates, and content calendar recommendations•	PPC advertising audits & strategy updates•	Review baseline & set goal performance metrics across all marketing channels•	Event and content calendar management
    
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About us

  MCT is a technology-centric capital markets advisory firm with a 15+ year track record of success and growth.

Watch our client video testimonials - https://mct-trading.com/about/testimonials/

Growing for Your Needs - Since 2001 MCT has grown from a pipeline hedging services specialist into a fully-integrated provider of capital markets services & software. Learn more about all of our services - https://mct-trading.com/solutions/

Capital Markets Expertise – Through a combination of unparalleled industry experience and relentless focus on data, MCT is pioneering the future of capital markets technology.  From MCTlive!, to our Desktop Servicing Model, to our new Business Intelligence unit – MCT pushes the envelope to exceed client expectations.

Clients & Employees Agree - MCT delivers unparalleled customer service and is proud of our 98% client retention rate.  MCT prides itself on being a regular winner of San Diego’s “Best Place To Work” Award.

Mortgage Capital Trading (MCT)

•	Managed analytics and reporting then make actionable decisions based on data•	Work closely with sales agents on sourcing buyers using ad hoc reporting and processes•	Design, implement, and support new reports for attribution and enhanced business intelligence•	Drive website and foot traffic with quarterly a marketing budget based on success of campaigns•	Manage three Drupal websites and website analytics•	Work daily with Google Analytics, Google Adwords and Moz to improve SEO ranking, foot traffic, website traffic and sales•	Use analytics and reporting to improve effectiveness of marketing dollars•	Prove ROI through detailed reporting and data management•      Create Brochures, Logos, Price Sheets and all other print material for new upcoming communities•      Work closely with marketing team to coordinate New Community Grand Openings •     Use funnel visualization to provide sales agents with high quality leads 
    
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Baldwin & Sons is celebrating its 60th year as a distinguished leader in the Southern California homebuilding industry. Since 1956, Baldwin companies have built more than 20,000 homes and created successful, thriving neighborhoods and communities that span from Los Angeles to San Diego. Over the years, Baldwin companies have been acknowledged for many industry awards and have built a strong reputation for quality homebuilding, forward planning and development of progressive communities – from urban and small suburban neighborhoods to large-scale, master-planned communities.

Baldwin & Sons

•	Designed SEO optimized e-commerce websites with Shopify and Squarespace •	Implemented SEO strategy using Moz and increase Domain Authority to 10 and Page Authority to 17 in 3 months•	Created and managed SEO optimized YouTube channel and used YouTube analytics for business intelligence•	Used Google Analytics and Facebook reporting to make actionable decisions on marketing effectiveness•	Managed 9x World Record holder George Hood•	Took Hood Nutrition from idea to first sale in 6 weeks•	Managed all content for marketing including website, social media, blog posts, press releases, videos and more
    
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Everyone has a decision. When you're facing your last set, your last minute, or your last rep, you've got the choice to quit or keep going. Hood Nutrition is a complete product line scientifically designed to fuel your body past those old barriers to help you achieve your goals. We only produce high-quality, all natural supplements that help you perform at ultra-endurance levels. 

Our supplements were specifically designed to allow Ultra-Endurance Athlete and 8x World Record Holder George Hood to push his body to train at an elite level. His extreme training and constant attention to nutrition has allowed him to break his most recent World Record- holding the Abdominal Plank for 5 hours, 15 minutes, and 15 seconds. If you want to reach new goals, rely on Hood Nutrition to take you there!

Hood Nutrition

•	Managed a marketing and reporting tool called MioDatos•	Designed new analytics for the marketing platform to for customers to gain insight on marketing effectiveness•	Collaborated with a team of software developers, quality assurance, sales and marketing personnel to bring a new feature in the platform from design to implementation•	Wrote marketing content to convey how our business intelligence tool would support decision making•	Presented to high level executives consistently•	Managed the sales funnel and processes including inside sales and outside sales•	Worked closely with the CEO on go-to-market strategy including product concept to first sale •	Managed our Drupal website along with Google Adwords, Google Analytics, and Moz •	Increased Moz Domain Authority (SEO) by 40%•	Increased social media followers by 300%•	Created multiple 6 month marketing campaigns for Fortune 1000 companies
    
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FOUNDED in 1984 and headquartered in California’s high-tech manufacturing corridor, Computer Market Research (CMR) has a long history of delivering cost-effective solutions that enable Global 5000 companies to more efficiently manage channel partnerships, optimize channel marketing programs and recognize maximum value and ROI from the investments they make in their channels.   
By removing the complexities associated with a channel, CMR is reinventing the way a business manages its channel relationships. The result is a streamlined, automated partner relationship management application designed around a company’s business rules. 
For customers needing modular solutions, CMR’s self-service software provides unmatched flexibility and scalability. This allows customers to build the most optimized platform to manage their channel. 
Customers around the world rely on CMR’s suite of channel management applications and industry expertise. 
PRODUCTS
•	PARTNERPORTAL: Your suite of channel management applications from Deal Registration, Co-op/MDF Management, Reseller Profiles, Special Pricing Requests and more
 
•	CHANNEL POS: Our flagship product that streamlines the collection and processing of point of-sales records into comprehensive reports 

•	CHANNEL INVENTORY: Application to help you monitor price protection and inventory levels 

•	OTHER CUSTOMIZED CHANNEL SOFTWARE: We can build a channel management application custom-made for your business


      Computer Market Research, Ltd.
        
  

- Implemented Moz SEO keyword strategy on all content for website and YouTube videos- Studied reports and analytics to shorten sales cycle - Wrote SEO keyword optimized content to improve website rankings


STARCOdirect is an online electronics consumer retailer. There I worked on:>Generating new B2B leads through sales calls and visiting stores>Increasing our product offering to include the most relevant and up-to-date items>Developing the website to become more visually appealing
    
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The University of Texas at Tyler is part of the prestigious University of Texas System that includes nine university and six health institutions located throughout the state.

University of Texas at Tyler

Palomar College is a public two-year community college. The Palomar campus is located in San Marcos, California, approximately 30 miles north of San Diego. Palomar enrolls approximately 30,000 full-time and part-time students. Residents of California are charged only $46 per unit. At Palomar, students may choose from over 200 associate degree and certificate programs, complete the first two years of a bachelor’s degree, or enjoy personal enrichment classes for lifelong learning.

Marketing Manager at Mortgage Capital Trading (MCT)

Mortgage Capital Trading (MCT)

Marketing Manager

Baldwin & Sons

Marketing Coordinator

Hood Nutrition

Marketing Director/ Co-founder

Computer Market Research, Ltd.

Product Marketing Manager

Computer Market Research, Ltd.

Marketing Assistant

STARCOdirect

Commercial Accounts

University of Texas at Tyler

Business Management, Minor in Marketing

Bachelor of Business Administration (B.B.A.)

Palomar College

Business Management

General Ed

Rancho Bernardo High School

General Education

Diploma