President/Chief Operating Officer at EatID/Selectivor, Co-Author of Talk Triggers, Food & Digital Health Tech Advisor

President and COO at EatID. In this role I lead marketing, sales, business development, partnerships, product, customer support and brand initiatives. EatID is the creator of Selectivor (a food-based chronic disease management platform) and Food Expert, available on Alexa, Google Assistant Bixby (Samsung). We serve customers in supermarkets/retail, restaurants, hospitality, IoT/smart appliances, CPG and food/recipe media.


EatID

I'm the co-author of Talk Triggers, published Oct. 2018 with Jay Baer (Penguin Random House). Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations. Word of mouth is directly responsible for as much as 90% of all purchases. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
    
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“Manipurated” is an Amazon bestseller, written as a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. I consult and speak about this topic for organizations worldwide.This book hits home for the 30 million businesses in America that depend on ratings and reviews for customers. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. “Manipurated” gives business owners an insider’s view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them ― and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business’s online reputation.
    
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I established One Good Brand in 2010 as my independent consulting and advisory firm. Through One Good Brand I deliver growth strategies and client counsel to PR, digital and marcom agency partners worldwide. My areas of expertise include customer experience, online reputation, ratings/reviews and integrated digital communications. I've helped agencies establish new lines of service in one or more of those areas, and also deliver workshops and direct client counsel. Beyond my agency advisory services I also keep a very small roster of brand clients.
    
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Selectivor is a fast-growing digital health company built with EatID technology. Our mission is to help people lead healthier lives through food. We were selected to take part in the Ground Zero accelerator program at Launchpad Digital Health, the no. 1 early health tech investor in the US. It is available now in the app stores (iOS, Android) and through voice (Alexa and Google Assistant).
    
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Selectivor

Convince & Convert is one of my largest clients and partners. I lead client strategy and the delivery of consulting services across our practices that include customer engagement and experience, digital and content marketing and social media. Current/former clients include: United Nations (Food & Agriculture Office), Visit California, Visit Wyoming, Columbia Sportswear, Natixis, Exeter Finance, Manitoba Telecom, BMC Software, Infusionsoft, Telogis, Openview Venture Partners, Indiana University, Pella Windows and Doors and Petco. Named one of the Inc. 5000 fastest growing companies in 2015.Visit ConvinceandConvert.com for more about the company, and follow us @Convince on Twitter.
    
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Convince & Convert

Developed brand-building social engagement and emerging media programs and led communication innovation for global brand clients including Pampers, Iams, Old Spice, Duracell, GM, Sony Electronics, Hilton Garden Inn and many others. Led thought leadership for the agency's social engagement efforts.


PainePR

I was employee no. 400 at Google and part of the small but mighty international corporate PR and marketing team. During my tenure at Google I worked on the launch of Google's consumer and B2B services in Asia-Pacific, EMEA and Latin America. I also managed the Google Zeitgeist content initiative worldwide. I led other key projects including the launch of Google AdWords/AdSense in Canada, India, Mexico, Sweden, South Korea and Hong Kong. 
    
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Google’s mission is to organize the world‘s information and make it universally accessible and useful. 

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

President, Chief Operating Officer at EatID

EatID

President, Chief Operating Officer

EatID

Co-Founder/Chief Marketing Officer

Talk Triggers

Co-Author

Manipurated

Bestselling Author & Professional Speaker

One Good Brand

Principal & Founder

Selectivor

Co-Founder

Convince & Convert

Head of Consulting

PainePR

Digital Practice Director

Google

International Corporate Communications

NextCard

Corporate Communications

Text 100

Account Coordinator

Quantic School of Business and Technology

Master of Business Administration - MBA

Gonzaga University

Communication & Leadership

Master of Arts - MA

Ohio Northern University

Business & Communications

Bachelor of Arts - BA