Digital Marketing Leader

I lead the consolidated Search, Site Experience and Content marketing team supporting credit card acquisitions & portfolio marketing. My team of skilled digital marketing experts operates on a high productivity model and is focused on driving results using data from internal & external analytics tools.I have led large site migration, redesign, testing and optimization projects aimed at producing incremental growth while maintaining operational and expense efficiencies. I manage a multi MM$ budget and multiple vendor relationships


We are Discover. As one of the most recognized brands in U.S. financial services, we create solutions that connect people to commerce in more rewarding ways. 

Our lending products and payment services go far beyond consumer credit, to enable millions of merchants to run their businesses, to explore new markets, power fin-tech companies and most importantly—help people to build a brighter financial future. 

The Discover Network provides card acceptance at millions of businesses and cash access locations. We operate the ATM debit network, PULSE; and Diners Club International has acceptance in more than 185 countries and territories.

Discover Financial Services

Accountable for loan growth through credit card acquisitions using digital marketing channels. Provides content and paid & organic search marketing thought leadership and strategy.  Enables the brand to have meaningful online touch points resulting in achieving planned commercial outcomes


Led the organic and local search (SEO) strategy for Allstate Insurance to support eBusiness goals. Managed a team of 23+ digital marketing experts. Prioritized tactics and allocated resources to maximize efficiency. Managed multiple vendors and relationships with cross-functional teams.Increased organic search traffic and conversions to record level in 2 years and sustained the momentum. Helped increase SOV and search rankings for top revenue driving terms to #1 spot. Increased traffic by 48%. Improved cost per acquisition. Created a business case and rolled out a digital support program to service 9000+ locations. Operationalized the processes and created an implementation framework. Hired, trained and managed the team to implement digital tactics on local and enterprise level.Provided subject-matter expertise and support to the enterprise. Ensured SEO and usability best practices were implemented across all web properties.Ensured relevant digital presence to engage customers at all stages of the purchase cycle. Collaborated with content, analytics, social and IT teams to create and maintain a best-in-class web experience for the customers. Ensured digital presence of the brand in universal search and local search through optimized content.  Ensured local agent webpages are optimized for ranking. Facilitate attribution to understand the value of online channels.
    
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We are the Good Hands: We help people realize their hopes and dreams through products and services designed to protect them from life’s uncertainties and to prepare them for the future.

The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America. Allstate was founded in 1931 and became a publicly traded company in 1993. 

Allstate offers car insurance, home, property, condo and renters insurance, plus insurance for recreational vehicles like motorcycles, boats and more.

The Allstate family of companies offers financial products including college savings programs, retirement planning and a range of life insurance products including term life and whole life.


      Allstate
  

Lead the web testing and conversion optimization initiatives for the eBusiness / marketing team. Create and implement a conversion driven testing roadmap by utilizing a mix of analytics, usability, A/B split and multivariate testing along with design-best-practices and adaptive targeting to create and deliver webpages that provide a better user experience and increased conversions.Collaborate with search and content teams to ensure a best-in-class website that delivers on business goals and is effective for both consumers and search engines.
    
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Provide strategic search and Internet marketing support to advertising agencies and small to medium businesses, nationally.


Strategic Internet marketing, search marketing (organic and paid) and  social media marketing expert at Harp Interactive and Harp Social.


Harp Advertising + Interactive

Internet Marketing and Search Engine Marketing specialist.



      Iowa State University
  

About us

  Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. We’re in the business of getting people to fall in love with our clients’ products and services. Through our creative ideas across all media and all disciplines, we set out to turn brands into Lovemarks which, unlike brands, generate loyalty beyond reason. We believe passionately in the power of ideas to differentiate and motivate. And to change the world for the better.

We have an unshakeable spirit and unbeatable attitude from day one at Saatchi & Saatchi that Nothing is Impossible.

Saatchi & Saatchi

DePaul University is the nation's largest Catholic university, with about 23,000 students and about 300 degree programs. Its partnerships throughout Chicago enable DePaul to provide an exceptional educational experience that is vibrant, pragmatic and socially engaged. Classes are small and taught by knowledgeable and experienced faculty members who take full advantage of Chicago’s corporate, cultural and community resources. DePaul is nationally recognized for incorporating service learning throughout its curriculum and for the academic rigor and prominence of its programs. Founded in 1898 by the Congregation of the Mission (Vincentians), DePaul’s tradition of providing a quality education to students from a broad range of backgrounds, with particular attention to first-generation students, has resulted in one of the nation’s most diverse student bodies. With 10 colleges and schools, DePaul has campuses in Chicago’s Loop and Lincoln Park neighborhoods, three suburban locations, and degree programs in several nations. It is a member of the BIG EAST Conference in Division I sports.

Senior Marketing Executive, Card Acquisition at Discover Financial Services

Discover Financial Services

Senior Marketing Executive, Card Acquisition

Discover Financial Services

Senior Marketing Manager- Credit Card Acquisitions

Allstate

Digital Marketing Strategy- eBusiness

Allstate

Digital Marketing Manager - Content Testing, UX & Conversion Optimization

Agencies and Small to Medium Businesses

Inbound Marketer and SEO specialist

Harp Advertising + Interactive

Lead Web Marketing & Search Strategist

Harp Interactive

Lead Internet Marketing Strategist

Cherryone Web Design, Chicago, IL

SEO Specialist

Telonu.com

Search Marketing Consultant / Web Editor

Iowa State University

Lecturer

Evernew Concepts

Executive and Creative Director

(Manhattan) BBDO

Creative Director

Saatchi & Saatchi

Copy Chief

DePaul University

Internet Marketing

Certification

College Of Lake County

Web Development and Digital Media

Certification

Karachi University

Economics, English Literature, Psychology

BA