Data-Driven Brand & Marketing Strategy | Founder Map & Fire | Contributor at Foundr Magazine

Map & Fire is a Los Angeles based brand and marketing consultancy. We grow your business by marrying the data, creative, and strategy that spark your audience’s emotions and convert them into loyal customers.View happy client testimonials at: https://mapandfire.com



      Map & Fire
        
  

StratPack is an app to help marketers and business owners create messaging their customers will love. The app provides a combination of AI tools and best practices models to help you create and improve the marketing messages on your website, ads, social content and more.https://getstratpack.com
    
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      HelloAdvisr LLC
  

• Led a team of 14 producers and was responsible for defining the department's vision and planning, managing overall budget, conducting individual reviews, setting goals and providing guidance on all project work.• Provided strategic insights and oversaw production efforts for the agency's two largest Digital Agency of Record accounts, Wheel of Fortune and Jeopardy!, along with a wide array of campaigns for companies including Sony, Universal Pictures, Paramount Pictures, Hard Rock Cafe, Cinemax, A&E, History Channel, Dreamworks and Gruppo Campari.• Unified and facilitated cross-training of a production department that had been historically split between a team of digital banner producers and web/app-focused producers. In addition, established dedicated production support for the company's quickly expanding social department.• Worked to build strong relationships with all team members by providing personal support, empowering them to take on deeper responsibilities and challenging them to work on projects outside their immediate areas of expertise.• Improved overall efficiency and expertise of the department through process refinement, mentorship and the introduction of improved project management and communication tools.
    
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About us

  TVGla is a digital marketing agency that connects people and brands moving at the speed of culture. It channels emerging innovations and ideas across categories, technologies and platforms to create consumer centered experiences that are infectiously social. TVGla fuels participation through its expertise in entertainment and play to unlock creativity, self-expression and sharing.


      TVGla
  

• Played a key role in building the strategy and relationship that led to the agency's first major Digital Agency of Record account with Wheel of Fortune.• Beyond production responsibilities, provided additional insight and value by helping to guide UX decisions, as well as input on creative and technical implementations.• Led over 75 projects for clients such as Google, Sony, Universal Pictures, Mattel, and FOX. • Managed and oversaw between $1.5 - 2MM of project revenue annually, consistently delivering work under projected budgets.
    
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• Founding partner in startup, responsible for full UX, product management, and technical life cycle of project.• Wrote business requirements, defined user experience, user flows, and created interactive wireframes for the entire site.• Designed graphical UI elements for site and prototyped frontend experience.• Managed developers to build out front and back end coding on a LAMP platform.
    
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• Worked in a variety of roles including brand strategist, UX designer, creative lead, and developer on over 150 projects.• Collaborated with a wide assortment of clients on projects ranging from the entertainment industry to consumer products to health care both in project lead and contractor roles.• Extensive experience with both UI and graphic design.• Developed front and backend code solutions utilizing existing frameworks as well as fully custom implementations. • Responsible for managing project budgets, tracking progress, and coordinating work both with clients and additional resources.
    
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      G4 Media
  

O'Neil Digital Solutions

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.

Founder, Brand Strategist at Map & Fire

Map & Fire

Founder, Brand Strategist

StratPack

Founder

HelloAdvisr LLC

Advisor

TVGla

Executive Producer

TVGla

Senior Producer

Better You

Co-Founder, Head of Product Development

Bird Branch

Founder, Strategy, UX, and Design Consultant

G4 Media

Senior Web Developer

Avacus Corporation

Web Developer

O'Neil Digital Solutions

Web Developer

Unigraphics Solutions

Software Developer

University of Michigan

Computer Science

BS