Marketing Operations Manager at Databricks I 2x Marketo Champion I Fearless 50 Marketer

About us

  Databricks’ mission is to accelerate innovation for its customers by unifying Data Science, Engineering and Business. Founded by the team who created Apache Spark™, Databricks provides a Unified Analytics Platform for data science teams to collaborate with data engineering and lines of business to build data products. Users achieve faster time-to-value with Databricks by creating analytic workflows that go from ETL and interactive exploration to production. The company also makes it easier for its users to focus on their data by providing a fully managed, scalable, and secure cloud infrastructure that reduces operational complexity and total cost of ownership. Databricks, venture-backed by Andreessen Horowitz, NEA and Battery Ventures, among others, has a global customer base that includes Salesforce, Viacom, Shell and HP.  For more information, visit www.databricks.com.


      Databricks
  

About us

  InTouch Health, the top-rated vendor in KLAS Research’s Telehealth Virtual Care Platforms 2017 performance report, provides its world class, 24/7 monitored InTouch Telehealth Network, comprised of regulated telehealth systems, clinical workflow solutions and software, and managed services to hospitals and healthcare systems for the delivery of clinical care, anytime, anywhere. 

Today, InTouch Health supports more than 175 health systems, 7,700 registered network users, and 1,780 care locations around the world as they deploy telehealth programs across their enterprises. InTouch Health has surpassed 1.6 million network sessions, which includes 940,000 telehealth virtual care sessions over the InTouch Telehealth Network, and is forecasted to manage more than 300,000 clinical sessions in the next year. To learn more, please visit: https://www.intouchhealth.com/

InTouch Health’s mission is to provide a Telehealth Network and Services to support access and delivery of high-quality clinical care to any patient at any time, while reducing overall costs of care.

InTouch Health

- Curate the marketing technology stack:‣ Review new features, document processes, examine relation to attribution model, assess ROI‣ Evolve strategy for technologies from 2016 lead generation to 2018 hyper targeting- Create tight alignment with new Salesforce opportunity buying stages:‣ Updated revenue cycle modeler, lead lifecycle, reporting structure in DOMO and Tableau - Marketo Certified Expert, Marketo Champion, Fearless50- Manage small team responsible for tracking & supporting ~20 marketing technologies
    
        …
      
        see more
      
    



Implemented Marketo from ground up, live within 4 months:‣ Revenue cycle modeler, lead scoring, templatizing, Salesforce data structure agreement & fieldcreation, Sales Insight, attribution, data normalization, training & user support- Integrated ~10 technologies to Marketo in 10 months: SnapApp, CVENT, Influitive, Vidyard, ON24, Kapost, Lead Anywhere, Conversica, and more.- Marketo Certified Expert- Lead DOMO implementation with short 4 month launch‣ Connected databases like Salesforce, Twitter, Facebook, etc., created cards (reports) & pages (dashboards) for social media, opportunity management & tracking sales pipeline
    
        …
      
        see more
      
    



- Developed email campaigns for GoToAssist database consisting of ~55,000 net new leads- Strategy & execution of thought leadership webinars to generate over 1,400 leads/quarter- Created ad hoc reports in Marketo, Excel, and Salesforce to track campaign effectiveness, webinar ROI & establish email statistics by product line- Ran sales & marketing aligned programs using Marketo Sales Insight to promote 2 product launches resulting in 20+ opportunities within first 3 weeks
    
        …
      
        see more
      
    




      Citrix
  

System Administration of marketing automation software  - Develop & deliver technical training to users in Latin America, North America & Europe  - Support users: troubleshooting, advanced training, campaign set up assistanceManage email campaigns: strategy, segmentation, execution & analysis  - A/B testing  - Complex segmentations based on contact action, country/language, audience type, etc.Data Management  - Salesforce.com, Aprimo, Constant Contact, Litmus, Data WarehouseMeasure & analyze campaign effectiveness to determine best practices  - Create & maintain knowledge base summarizing past results  - Compile global campaign statistics comparing industry standards & previous internal statistics  - Communicate best practices to global users to enhance customer relationships and lead generationDevelop & sustain global email calendarMember of QAD's Community Involvement Committee since May 2011Our goal is to provide assistance that is consistent with the QAD core values of Partnership with our Customers, Commitment to Excellence, Innovation, Global Teamwork, Integrity, and Respect for the Individual. We are focused on funding non-profit organizations that provide technology education for children.
    
        …
      
        see more
      
    



About us

  At QAD, we do more than sell manufacturing ERP software. We develop innovative products, foster growth and creativity, encourage collaboration and teamwork, and build strong communities across the world. The company was founded in 1979 on the foundation of helping people make their manufacturing business a success. To us, success is having happy customers, customers who love our product. And success is happy employees, who learn, grow and are connected to one another. This is what drives us. This is who we are. And we love what we do.

Our story began in the quiet town of Santa Barbara, CA, but it doesn't end there. We have offices in 18 countries where you'll find both a strong global and local presence. No matter the department or office you work in, you'll be connected to the team, making you feel a part of something much bigger. Join us, and write your own QAD story.

If you are interested in working for QAD, see our careers page for more information: www.qad.com/about/careers

Learn more about QAD's products and offerings by visiting our website: www.qad.com

Marketing Associate June 2010 - January 2013Marketing Intern June 2006 - May 2010Marketing automation administration including system maintenance and training users. Conducted campaigns for North & South America, HTML coding, segmentation, reporting and template creation. Created quarterly email benchmark report with internal metrics, market trends, best practices and recommendations. Lead entry, tracking and reporting and PPC collaboration with 3rd party. Implemented Aprimo On Demand (2011) and 7.5 on premise (2007).
    
        …
      
        see more
      
    



Marketing Operations Manager at Databricks

Databricks

Marketing Operations Manager

InTouch Health

Corporate Technology Manager

InTouch Health

Marketing Technology Manager

InTouch Health

Marketing Automation Manager

Citrix

Marketing Specialist

QAD

Senior Database Marketing Specialist

QAD

Marketing Associate

California State University, Northridge

Business Management

Bachelor of Science (B.S.)