VP of Engineering at PureSpectrum

Ride from the Heavenly Heights of Utah to the Infernal Heat of Las Vegas in this year's annual Saints to Sinners Bike Relay! 527 mile non-stop race. The Saints to Sinners Bike Relay was started in 2009, the proceeds benefit the fight against ALS and his fight against ALS & Parkinson's. www.saintstosinners.comThe race has the following categories: - Solo: Male/Female - 2 Person Teams: Male/Female/Mixed - 5 Person Teams: Male/Female/Mixed - 10 Person Teams: Male/Female/Mixed
    
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PureSpectrum is an intelligent marketplace for buyers and sellers of online sample. As a team of engineers, client advocates, and online sampling experts, we’re on a mission to reinvent how sample is bought and sold. We won’t stop until we can deliver any audience, anywhere, with excellent quality, at a great price. To get started as a buyer or supplier, visit our website www.purespectrum.com.
    
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About us

  PureSpectrum is an intelligent marketplace for buyers and sellers of online sample.  As a team of engineers, client advocates, and online sampling experts, we’re on a mission to reinvent how sample is bought and sold.  We won’t stop until we can deliver any audience, anywhere, with excellent quality, at a great price.  To get started as a buyer or supplier, visit our website www.purespectrum.com.

PureSpectrum

A usual engagement is a role in (or near) Technology and/or Operations. Typically invlived or near Product or Project leads with implications in technology & corporate operations, corporate &/or business development, as well as establishment of data driven business processes. I use data, technology, and hard work to solve problems and unite teams.Industries I have worked include: - Broadcast & Print Media - Construction - Consumer Research - Mobile Apps - Real Estate (not as a realtor ;-) )
    
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Passive Metering meets Quant & Qual Research. We have the single best tool set to engage with you user in a mobile or desktop environment. Our data is is used to: - Evaluate Remote SItes - Craft Media Mix Strategy - Define User Acquisition Strategy - Build Retention Models  - Strengthen the Relationship between the Consumer and the Brand/RetailerHere are some of my roles:- work with the executive team to define & execute the product strategy    - Guide product ideation session to build community insight tools    - Craft Product Build roadmaps in an Agile environment    - Ensure development execution on a team of ~25 meets client/business time-tables - Manage to a budget for my team and department     - Manage internal and contract teams in 5 time zones - Work with clients to evangelize and ensure success on projects - Source and develop strategic partnerships for they company; funding : technology partnershipsClick the link below on your phone to see an example of our recently completed mobile survey, just a piece of our much larger insight solution:
    
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About us

  UBMobile is a mobile-first market research and technology company.  We’re unique because we build interactive customer insights communities.  These communities collect three forms of customer experience data -  survey data, GPS location data, and device metering data all-in-one ecosystem.   UBMobile combines these data sets for 3D Insights on consumer behavior including path-to-purchase research to help brands improve customer satisfaction, drive purchase, and compete.

UBMobile

Sourced and developed data partnerships to increase sample size by 50%._  - Developed and deployed solutions for organic panel growth internationally and domestically.Engineered data solutions and relationships that created 1:1 connections for tv consumption to other categories; i.e. automotive, QSR, retail, online analytics…Managed key partnerships through implementation, operational, PR, and legal issues with an eye towards:_  - Cost Reduction – Renegotiated partnerships resulting in a cost reduction._  - Product Improvements – Identified and developed solutions for key reporting products._   - Up-Time Improvements – Drafted and deployed a system that increased the successful application of consumer profiles to critical data points.
    
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Founded in 1995, Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising, fusing the power and scale of linear TV with the data and addressability of digital. Using the capabilities of internet-connected devices to deliver household-level addressability, Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience.


      Sorenson Media
  

Working on mobile research solutions with a very talented team to expand the solutions we created at RawData to a global client base. I spend the bulk of my days interfacing with Fortune 500 companies creating mobile research solutions.


MetrixLab provides consumer insights that drive smarter business decisions. As a truly digital global research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.&nbsp;www.metrixlab.com

Have any questions? Chat with us using this link: https://lc.chat/now/8390801/


      MetrixLab
  

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."- John Wanamaker ~1910 -Through the application of technology and consumer research we will to solve this question. RawData uses smart phones to observe media consumption as well as to interact with and survey consumers. The net result is a lighting quick survey that has multi-dimensional (ex. understand exact media consumption for a given response that only took hours to solicit) applications. We also have made significant changes to the panel compensation and recruiting model.My team and I took the company from idea, concept, deployment, and ultimately to acquisition. Here are some of the highlights:- Raised $3.5m in financing- Completely changed the game on panel recruiting- Created and Filed patents (not issued, yet...) for technology and application- Deployed and monetized a new ratings system- Successfully negotiated an acquisition- Developed a lot of lasting relationships in a variety of industries (mobile, advertising, research, CPG, Automotive...)
    
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LP Capital Advisors (“LPCA”), formed in 2004, is an independent provider of high quality and cost effective professional services to institutions investing in the alternative asset class.  Our professionals work directly with institutional investors enabling us to respond quickly to your time-sensitive needs through verbal communication, information sharing, and tailored reporting.  Our deep private equity experience, coupled with our in-depth knowledge of alternative investments, provides LPCA with a clear understanding of the issues and opportunities facing institutions investing in private equity.http://www.lpcapitaladvisors.com
    
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The Utah Fund of Funds (Utah FoF; www.UtahFoF.com), a major economic Utah development program, was created by the Utah Legislature through the passage of legislation. The Utah Fund of Funds' mission is to increase the amount and diversity of capital funding available to help the state's early-stage and growth companies to grow, prosper and mature in Utah. The Utah FoF is a $100 million Fund of Funds and does not invest directly in companies. Rather, it invests in quality venture firms within and outside Utah, who in turn commit to explore opportunities to invest in promising deals in the state. Currently, the Utah FoF portfolio consists of eleven investment firms, which range from seed stage to later-stage growth companies, and across a variety of industry areas, from life sciences to information technology, retail, consumer and business services. The Utah FoF portfolio will be 20+ by early 2008.
    
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Chanel development inside the business intelligence arena, focused on developing strategic partnerships within the technology sector and applying database mining to the advertising industry.


Sharp Analytics

The University Venture Fund is a due diligence partner for local, national, and international venture capital firms to assist them with their deal analysis. He helped them write their Private Placement Memorandum, prepared pitch documents to raise money from local banks, performed due diligence on various startup companies, recruited for and prepared the agenda for the inaugural National Student Private Equity Conference and completed various projects for local and national Venture Capital Firms.
    
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University Venture Fund

Raw Data is a broadcast media analysis start-up that is currently undergoing development in leaps and bounds. We have 2 mantras 'Data IS King' & 'Data Determines Decisions.' We will change the way you view radio as an advertising medium.


The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.

The University of Utah became a member of the PAC-12 conference in July 2011.

Technology and Commercialization
The University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.

Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/

Healthcare
University of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

Race Director / Owner at Saints to Sinners

Saints to Sinners

Race Director / Owner

PureSpectrum

VP of Engineering

Rival Ventures

CEO

UBMobile

SVP, Product & Technology

Sorenson Media

VP of Business Development

MetrixLab

EVP Mobile

RawData

CEO

LP Capital Advisors

Associate

Utah Fund of Funds

Utah Fund of Funds

Sharp Analytics

Account Manager/Business Development

University Venture Fund

Associate

Raw Data

Co-Founder and COO

University of Utah

Finance

BS