Chief Marketing Officer

Caldercom is a consulting practice that specializes in managing marketing strategy and customer acquisition programs for early-stage tech companies and advertising-based startups. Caldercom works with clients to produce rapid results by strategically aligning tactics and building results-driven marketing programs that identify target prospects, drive online acquisition, increase customer conversion and retain existing customers. Recent clients include: • Bloomberg  • Yieldex  • LiftDNA  • CapTap • 33Across • Admeld • Collective • Double Verify  •
    
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      Caldercom LLC
  

Responsible for all digital marketing programs that support customers, agents and brand promotion. Leading marketing initiatives for Website Development, Paid Search, SEO, Social Media, and Customer Acquisition. Providing guidance and support for helping agents build their online brand.


Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the second largest independently owned real estate company nationwide. With more than 7,000 agents, the company operates approximately 120 offices in New York City, Long Island, The Hamptons, Westchester, Connecticut, New Jersey, Florida, California, Colorado, Massachusetts and Texas. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 60 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing; Manhattan’s largest residential property manager, Douglas Elliman Property Management with over 250 buildings; and DE Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit elliman.com.

We believe that access to the best and most timely information can dramatically shape our decisions. As committed to growth and innovation as we are to our consumers, we provide AskElliman.com, our groundbreaking web feature that facilitates open communication with consumers, allowing them to tap into the wealth of knowledge of top industry experts. In addition,

Produced in conjunction with Miller Samuel, a leading independent appraisal firm, our market report series is the benchmark for residential real estate market information and an essential reference source for consumers, the media, financial institutions, government agencies, researchers and other market professionals. Each report provides an analysis of price and sales trends as well as many other metrics to give readers an idea of current conditions as well as historical and emerging market trends.

Douglas Elliman Real Estate

It's all about pushing the strategic and technology envelope to deliver more leads to our dealership partners. DA Solutions offers a unique approach to automotive websites, digital marketing, and lead generation. Plus our 6+ years of building Automotive Responsive websites combined with dedicated customer service and easy to use backend tools makes us an excellent choice for results-oriented automotive dealers. DA Solutions is constantly leveraging our breadth of Automotive knowledge to thrive and adapt to the ever-changing Automotive Industry.
    
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      DA Solutions
  

The DCH Auto Group brought me in to build an enterprise level digital marketing group that was responsible for increasing dealership revenues by improving website performance, SEM and SEO for their 30+ Dealer websites. My responsibilities include managing and implementing the digital portion of the DCH Sales Transformation Project with the Cox Automotive Group. I works closely integrating and optimizing vendor products that included Autotrader, KBB, Vinsolutions, Vauto, Homenet, Haystak, Dealer.com, Cars.com, Dealeractive and more to support the DCH digital platform.
    
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      DCH Auto Group
  

Travelzoo was an amazing learning experience for an email marketer. The two most valuable lessons I learned were: have laser focus on what your business does best (finding the best travel deals on the web) and protect your email list by only sending messages and offers from your brand. No affiliate credit card offers. No CPC luggage offers. No CPA investment offers. Nada. Just your deals. •	Managed team of 10 across consumer and trade marketing with a combined budget of $10MM.•	Developed Travelzoo Twitter program that won the 2009 SAMMY Award.•	Generated 2MM new subscribers for the “Travelzoo Top 20 email.”
    
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About us

  Travelzoo is a global media commerce company. With 25 offices and more than 28 million members in Asia Pacific, Europe and North America, Travelzoo publishes outstanding, value-driven offers from over 2,000 travel, entertainment and local companies. We never publish an offer we wouldn’t book ourselves.

We love what we do. Our team works hard and is dedicated to making an impact. Travelzoo's culture is fast-paced, fun and collaborative. Every day we partner with colleagues in 11 countries.

Our team is passionate about inspiring people to get off the couch and explore the world. We are proud to work for a company with a "members first"​ ethos that values quality, integrity and transparency. We believe in giving back, so every office has a corporate social responsibility leader. We volunteer together, from serving meals at local soup kitchens to building a computer lab at an orphanage in Malawi. 

Travelzoo is a publicly traded company with almost 20 years of industry expertise, but we remain true to our roots as a family business. Staff is supported, challenged and empowered. Our mission is to be the world’s most trusted publisher of travel, entertainment and local content -- and that will never change. 

If you thrive in a dynamic, creative environment and value a meaningful career, then we want to work with you! 

Check out our careers page: http://www.travelzoo.com/jobs/

Travelzoo

Real Time Content was a start-up with a revolutionary technology developed at British Telecom’s global R&D center that would create personalized video campaigns based on profile data and user interaction. The company was acquired by Randall Reilly in 2010.• Developed and executed U.S. launch strategy while managing domestic business development.• Collaborated with senior executives on funding initiatives, presenting to potential investors• Created U.S. brand plan, global PR strategies and product launch at Cannes Lions 2008.
    
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About us

  RTC is a software company offering a cloud-based service to create personalized and interactive online video experiences through the use of real time and data-driven technologies. The company helps its customers retain and grow relationships with their clients by jump-starting sales, improving service, transferring knowledge, explaining bills and statements and entertaining audiences. RTC instantly creates and delivers unique, engaging information that is wholly relevant to each viewer. In recent years RTC has created more than 30 million videos and has worked with companies such as Microsoft, Manchester United, Nationwide, Chevron and Sony Ericsson.

RTC was a former British Telecommunications corporate technology spin-off and has been an independent business since 2008. This fast-growing company has offices in Charlotte, N.C., and Ipswich, England. For more information, visit: www.realtimecontent.com.

Real Time Content

This was my first experience working for a start-up. It was a great opportunity to join the management team for Mochila and work with investors to help create a new business category for content syndication. Led launch strategy and customer acquisition programs focused on signing up partners for a content syndication platform with an ad-supported revenue model. Mochila was later acquired by NDN. Responsibilities included:•	Quadrupled membership with search, email and landing page optimization.•	Managed team of four and a member-acquisition budget of $1MM.•	Secured strategic alliances with Daily Kos, Primetime Politics and Ford Models.
    
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Inform, Inc

This was an exciting time at TheStreet.com. Jim Cramer was at the height of is popularity as a result of his CNBC show "Mad Money." My main focus was increasing online visitors and growing their highly profitable email subscription business. Responsibilities included:• Developed retention strategies that increased subscription revenues by 35% in 2006.• Secured alliance with Yahoo Finance that delivered nearly 1,000 new visitors each month.• Increased conversion by 100% for Jim Cramer’s top selling product Action Alerts Plus.
    
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About us

  Bringing everything that matters in business and financial news. We want to help you make money.

TheStreet, Inc. is a leading digital financial media company reporting on the latest investing trends and analysis to investors around the world. With an unmatched suite of digital services, TheStreet has all the tools and insight needed to help you make the best financial decisions.

You can also find us @TheStreet on...
Facebook: facebook.com/thestreet 
Twitter: https://twitter.com/thestreet
Instagram: http://instagram.com/thestreet/


      TheStreet.com
  

DoubleClick is the Kevin Bacon of online advertising. It seems that everybody who has worked in the online advertising business has some close connection to web 1.0 pioneer. I loved the entrepreneurial spirit and passion for success that drove the culture. My task was to relaunch their integrated rich-media product DART Motif. My team and I experienced amazing growth in two years and helped DoubleClick reclaim top billing in the rich media market. I made the decision to leave and get back into a CMO role at TheStreet.com. Probably not my best career decision because there's a good chance I'd be working for Google today if I would have stayed. Oh well, live and learn. Responsibilities included:• Grew Double Click rich media revenue from $250K to $5MM in two years.• Supervised team of eight sales representatives and two marketing staffers that delivered on $5MM forecasted revenue for 2005. • Rebuilt sales team, hiring seven new account managers, resulting in an increase in revenues by 83% from Q4-04 to Q4-05.• Delivered 117% of target revenue in Q1-05, 126% in Q2-05, 110% in Q3-05 and 132% in Q4-05.
    
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DoubleClick

I joined the management team NY Times Digital at the height at the dot.com boom and was fortunate to work with an all-star team of digital visionaries who made nytimes.com the top news site with over 30MM registered users. It was a special time where we helped lay the foundation for digital publishing and online marketing. Responsibilities included:• Supervised staff of 35 in creative, research, marketing and customer service and managed an annual marketing budget of up to $22MM.  • Generated $3.5 million in incremental annual revenue in 2002 & 2003 by developing and implementing the Surround Sessions ad-server concept.• Launched e-commerce initiatives, including the New York Times Store, Online Crossword Puzzle and the Times News Tracker, that generate more than $1.5 million in incremental yearly revenue.• Chosen by New York Times senior executives to be one of 200 select staff to attend leadership programs at Dartmouth and Princeton as part of a corporate talent program. • Awarded 2003 Punch Sulzberger Award for innovation and leadership for New York Times Company.• Inventors credit for Surround Session US Patent #8195508
    
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About us

  Welcome to The New York Times on LinkedIn — a hub for conversation about business, technology and news affecting daily work life. Follow our page and connect with Times journalists and readers. 

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      The New York Times
  

Being part of the management team that launched Nickelodeon's first web properties was awesome. My youngest daughter was a huge fan and I was her hero when I put her in a Nick Jr TV commercial. I'm very proud of the innovative marketing programs we developed to get kids engaged with cross platform voting, gaming and movie promotions. When I started Nick was #3 behind Disney and PBS in terms of online unique visitors. After six months Nick.com was #1 and competitors ate our dust from then on. Responsibilities included:• Launched the nick.com, nickjr.com, nick-at-nite.com and tvland.com properties• Directed content development, marketing and PR.• Developed viral marketing strategies to help make The Rugrats Movie a $100 million venture.• Collaborated on cross-platform business development initiatives, analytics and ecommerce
    
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About us

  The Nickelodeon UK Network is available in 14 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. 2. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! 

Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world merging with bespoke content online, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land.

Nickelodeon network shows include: SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles live action hits Sam & Cat, The Haunted Hathaways, iCarly, and Victorious.


      Nickelodeon
  

Modem Media was ground zero for interactive agencies. In 1994 I was part of the creative group that put the first banner on the web for AT&T. In 1995 our creative group built the first corporate web site for Zima/Coors. I worked with a group of true web pioneers who wrote the playbook for web site development and marketing. Provided creative direction and strategic thinking during the early days of online advertising. Responsibilities included:• Developed copy and creative concepts for EuroDisney, ABC Monday Night Football, Sony Electronics, Delta Airlines, JCPenney, Prudential and AT&T.
    
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      Modem Media
  

University of Missouri-Columbia

Teamed with Professor Alejandro Crawford to teach undergraduate and graduate classes for digital marketing strategy and tactics.

Baruch College provides students with the skills, knowledge, and perspectives to pursue their aspirations in today's global environment. Part of The City University of New York (CUNY), Baruch is also listed among the nation’s top public colleges for academic excellence, affordability, student success, and value. Its three schools educate more than 18,000 students who represent one of the most diverse college campuses in the country. Strong career and support services drive Baruch’s national recognition as an engine for social and economic mobility. Through executive education, continuing studies, international partnerships, public events, and arts programming, Baruch stands out as an intellectual and cultural resource for New York City and the world. baruch.cuny.edu

Chief Marketing Officer at Caldercom LLC

Caldercom LLC

Chief Marketing Officer

Douglas Elliman Real Estate

Director of Digital Marketing

DA Solutions

Chief Operating Officer

DCH Auto Group

Director of Digital Marketing & Ecommerce

Travelzoo

CMO

Real Time Content

CMO

Inform, Inc

CMO

TheStreet.com

SVP Marketing

DoubleClick

Director of Rich Media Sales & Marketing

The New York Times

VP Digital Marketing

Nickelodeon

Director of Online Marketing

Modem Media

Creative Director/Copywriter

University of Missouri-Columbia

Advertising

Journalism

Baruch College

Online Marketing

Guest Professor of E Business Strategy