PR Content Curator & Dad Jokes Implementer

Drives the reputation of CMI/Compas while ensuring that corporate priorities and messages are closely aligned in order to drive business growth. Responsible for overall corporate content and communications strategy and execution, along with brand awareness initiatives.


CMI/Compas

Overview: leads strategic marketing and corporate communications for CMI/Compas: Communications Media, Inc., Compas, Inc. and its family of companies. This includes authoring a daily eNewsletter for clients and partners that analyzes current news in healthcare, technology and social media.Responsible for all internal and external communications. This includes creating and executing the public relations and social media strategy, media relations, speaking opportunities, events, awards, sponsorships and other communications programs.

    
      
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About us

  CMI Media, a WPP company commonly and well known as CMI, is an advertising media and promotions planning organization concentrating on the pharmaceutical industry. Our basic business is professional health care media planning, consulting, and management.

Our mission is the development, implementation, and evaluation of non-personal professional and direct-to-patient media strategies—including interactive—that improve top- and bottom-line results for our clients. We accomplish this through our ability to identify, quantify, reach…and deliver behavior modifying messages to…target audiences at levels of intensity and frequency designed to achieve above average brand name and brand message awareness that will produce the highest possible return on the applied promotional media investment.

Our cornerstones are maintaining a highly qualified and well trained consultative staff, dedication to helping our clients achieve their stated marketing objectives, the constant development of unique methodologies and research applications, and the over-arching goal…working together with our sister-company, Compas…to become our clients'​ ultimate strategic planning and buying partner for professional healthcare media.

CMI Media LLC

About us

  Compas, Inc. is the largest corporate buyer of pharmaceutical- and healthcare-related media, and offers the only buying service that encompasses all categories of media related to professional and direct-to-patient audiences.  Compas’ strong relationships with its supplier-partners, combined with its “Leveraged Volume Buying” business model, allow Compas to purchase media at rates unachievable by any other buyer.  These savings are, in turn, shared with Compas clients via Compas’ unique “Share-in-the-Savings” business philosophy.


      Compas, Inc.
  


      Razorfish Health
  

Overview: global corporate communications lead for Digitas Health, reporting to CEO David Kramer, as company saw 45% annual growth. U.S. corporate communications lead for sister agency Razorfish Health, from launch in Feb. 2010, reporting to GM Katy Thorbahn. PR lead for Digitas Health Social, the company’s client-facing social media capability, from launch in March 2010



      Digitas Health
  


      Digitas
  

Provide public relations support and daily consult to clients including Pointe South Mountain Resort, Rancho de los Caballeros, Southwest College of Naturopathic Medicine & Health Sciences and Von Hanson’s MeatsBuilt relationships with local print and broadcast media and secured client placements in every local media outlet including The Arizona Republic, Tribune Newspapers, The Business Journal, ABC, CBS, FOX and NBC; as well as national media including The Travel Channel, Oprah Magazine and US Airways Magazine Development of annual public relations plansSupporting events including fundraising gala The Red Ball, food festivals, marketing photo shootsDevelopment of promotional packages, all press materials including press releases, fact sheets and key message documentsMedia training and executive briefingDevelopment of client programs resulting in sales, room stay and/or amenity bookingsLeading presentations and monthly meetings with key executives

    
      
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About us

  LAVIDGE is a Phoenix-based full-service advertising, public relations, communications, consulting and digital marketing agency. Since 1982, LAVIDGE has specialized in discovering and communicating insights that engage, motivate and inspire. 

Mosaic Multicultural is a full-service multicultural marketing agency working in partnership with LAVIDGE to provide multicultural advertising, public relations and digital marketing services. 

We have an experienced, talented and fun staff of over 80 professionals with expertise in brand development, strategic planning, marketing, creative development, public relations, social media, social marketing, web design, interactive marketing, programming, account planning as well as media planning and buying. 

We are fortunate to represent some of America’s most recognized brands, including Arizona State University, Banner Health, Cable ONE, McDonald’s, Phoenix Raceway and United Rentals, just to name a few. 

LAVIDGE’s office is located at 2777 E. Camelback Road in Phoenix. 

More information on the agency can be found at www.lavidge.com.

Call us today for all your marketing, communications and web related needs. 480-998-2600.


      The Lavidge Company
  

	Provided public relations support to clients including Ocean Spray, Verizon Wireless, Lexmark International, Cap Gemini Ernst &amp; Young, Marshalls, KidzMouse and Excara; pro-bono clients included the Crohn’s and Colitis Foundation of New England and the Isabella Stewart Gardner Museum	Proven track record with journalists in national and local consumer, business, health, vertical and trade media and secured client placements in Good Housekeeping, Marie Claire, Lucky, Cosmopolitan, Parents, San Francisco Chronicle, The Boston Globe, The Cincinnati Post, The Omaha World-Herald, Computerworld, Wireless Week, RCR Wireless News and Clear Channel Radio	Specialize in technology, consumer and healthcare public relations	Managed media and client at trade shows 	Member of industry award-winning teams.  Awards won include: Bulldog, Communicator, ICON and Publicity Club Bell Ringer	Multiple winner of internal awards including Frank R. McClendon Award (awarded to one employee per month)	Wrote public relations plans, press releases, Q&amp;A documents, key message documents, status reports, bylines and fact sheets	Daily client contact and consult	Managed associate account executives, account coordinators and interns	Participated in regular workshop training in media relations, writing, copy editing and client communications

    
      
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About us

  Weber Shandwick is a leading global communications and engagement firm in 77 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com. 

Social Media Community Guidelines: http://bit.ly/wssocialterms


      Weber Shandwick
  

	Bachelor of Arts Degree in Public Relations with a minor in Arts Administration	Studied in England and SpainInternships	8/1999 – 12/1999; Simmons College Public Relations Department – Aided in all aspects of the college’s public relations	Summer 1999; New York City Department of Cultural Affairs – Assisted in commissioning artists for public works	Summer 1997 and 1998; Rowland Worldwide Public Relations – Assisted on the DuPont Agriculture and DuPont Fabrics accounts


Simmons University

Cornell is a privately endowed research university and a partner of the State University of New York. As the federal land-grant institution in New York State, we have a responsibility—unique within the Ivy League—to make contributions in all fields of knowledge in a manner that prioritizes public engagement to help improve the quality of life in our state, the nation, the world.

SVP, Public Relations & Corporate Communications at CMI/Compas

CMI/Compas

SVP, Public Relations & Corporate Communications

CMI/Compas

VP, Public Relations & Corporate Communications

CMI Media LLC

VP, Public Relations & Corporate Communications

Compas, Inc.

VP, Public Relations & Corporate Communications

Razorfish Health

Corporate Communications

Digitas Health

Director, Communications

Digitas

Communications, Digitas Health

The Lavidge Company

Senior Account Executive

Weber Shandwick

Senior Account Executive

Simmons University

Communications, Public Relations

BA

Cornell University

Marketing

Marketing Strategy for Business Leaders Certificate