Director, Enrollment Marketing at Teachers College, Columbia University

Build and manage the enrollment marketing operation to serve all on-campus and online academic degree and for-credit programs, as well as select non-credit programs.Develop and implement new branding and positioning statements across all enrollment marketing assets, including web, print and digital advertising, publications, and video treatments to ensure consistency and clarity.Simultaneously plan, develop, execute, and optimize multiple integrated, multi-channel lead generation and lead acquisition marketing plans for academic departments and programs to positively impact student enrollment.Serve as the head writer and editor for all branding and marketing materials, presentations, reports, and other required branded materials.Evaluate, develop, and coordinate with the Director of Admission on the design and production of marketing plans and supporting tactics that support recruitment, travel, and campus visits and events.Develop tracking and evaluation system to organize, manage and assess all marketing initiatives directly into the College’s CRM.Collaborate with and provide stewardship to institutional leadership across the College—Enrollment Services, Development and External Affairs, Office of New Programs, Institutional Research, Student Affairs, and Academic Departments—to develop, present and report on marketing plans and initiatives.Conduct quantitative and qualitative research as needed to benchmark the College and its programs against competitive peer groups.Serve as creative director and producer for on-campus and on-location video and photo shoots.Use Google Analytics and industry standards to evaluate College websites, pages, and landing pages and audit User Experience (UX).Manage and maintain a budget exceeding $1.6 million annually and forecast spending in alignment with fiscal efficiency and best practices.Oversee all third-party vendor relationships.

    
      
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      Teachers College, Columbia University
  

Developed, implemented and optimized enrollment focused marketing strategies for clients including Fordham University, Syracuse University, Sarah Lawrence College, Nassau Community College, as well as lead-focused strategies for hospitality and retail client partners.Provided thought leadership on strategic planning initiatives, and engage a cross-functional team to deliver high levels of overall service and delivery. Directed marketing campaigns on topics including budget, segmentation, creative, production, and results analysis. Lead teams across functional areas and resolve all issues both with client and internally relative to all facets of client engagement. Contributed to and participate in new business proposals and presentations.

    
      
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About us

  Our History

Furman Roth has been a pioneer of integrated advertising services since our inception. Our first claim to fame – the famous and now iconic Krazy Glue “Hanging Man” – put us on the map. Since then, we’ve gone on to become major players in the ad industry and we’ve been creating success stories and growth for our clients.

Our Approach

At Furman Roth we are relentless perfectionists who work passionately to ensure that every piece of advertising – be it digital, radio, print, television, or experiential – is always working to bring about the best possible outcome for increasing brand recognition,  sales, and strengthening brand equity.

Our Philosophy

We believe strongly in teamwork and synergy – and strive to cultivate a culture of collaboration across all of our departments. We view creative as being limitless, clients as being priceless, and treat media as a contact sport. We believe that it’s big ideas rather than big budgets that prove most effective.

Our Culture

Our creative team produces high impact advertising that achieves results.  Nothing is impossible. We think outside the box, inside the box – and sometimes we have no need for the box at all. Our media team consistently maximizes your return on investment. We understand that advertising is a service oriented business, and therefore all departments and staff members are accountable and available to our clients 24/7.


      Furman Roth Advertising
  

Served as the liaison from central communications to the offices of undergraduate, graduate and theological admissions.Responsible for the planning and implementation of annual strategic enrollment marketing and budgeting.Served as content lead on comprehensive web migration project.Developed and produced print and digital communications projects to support institutional goals.  Ensured communication materials effectively support strategic goals, meet or exceed editorial design standards, and are delivered within budget and on schedule to the satisfaction of the client departments. Provided timely, client-focused service and counsel.

    
      
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      Drew University
  

Develop, implement, and monitor communications strategies and tactics, including branding and messaging, advertising, public relations, and online initiatives.Manage multiple agency relationships designed to support key performance indicators, including enrollment, reputation, and awareness.Collaborate with multiple internal constituents, including organization leadership, to ensure constituency awareness, participation, and giving.Manage teams responsible for social media and online content, web analytics, collateral development, and lead sourcing.Develop and oversee production of multiple printed publications.Collaborate with multiple internal constituents, including organization leadership, to ensure constituency awareness, participation, and giving.Developed and implemented new university brand standards and key messages.

    
      
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      Jacksonville University
  

Developed, implemented, and monitored communications strategies and tactics, including branding and messaging, advertising, public relations, and online initiatives.Managed multiple agency relationships designed to support key performance indicators, including revenue, reputation, and awareness.Served as chief crisis communications manager and advisor.Oversaw and approved all communication to external audiences, including news media, the public, staff, and community partners.Trained and directed team members responsible for social media and online content, web analytics, collateral development, and lead source data capture.Developed and oversaw all production of multiple printed publications, including a twice-annual, 36-page magazine for alumni, key influencers and friends.Prepared and managed annual marketing budget.Collaborated with multiple internal constituents, including organization leadership, to ensure constituency awareness, participation, and giving.

    
      
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      Florida Coastal School of Law
  

Worked with clients to create strategic media and community relations plans.Planned and executed press conferences.Wrote, edited and distributed media releases to local, regional and national outlets.Established contacts with local, regional and national reporters, editors, producers and assignment managers.Collaborated with outside vendors to create marketing materials and print advertisements within preplanned budgets.Established relationships with community, business and political contacts.

    
      
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      The McCormick Agency
  

Provided daily coverage of local and regional politics, city and state government affairs, and business and real estate-related issues.Copyedited daily and weekly publications as needed.Provided article artwork on a regular basis.

    
      
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Florida State University offers a unique academic environment built on our cherished values, distinctive heritage, and welcoming campus. Florida State has it all, offering nationally-ranked academics, world-renowned faculty, championship athletics, and a prime location in the heart of the state capital. And we're the oldest continuous site of higher education in Florida!

Combining traditional strength in the arts and humanities with recognized leadership in the sciences, our university is privileged to provide 16 colleges that offer more than 275 undergraduate, graduate, doctoral, professional and specialist degree programs, and it’s worth noting that each year FSU awards over 2,000 graduate and professional degrees. Upon graduation, our students join an exclusive and supportive network of more than 300,000 alumni around the world.

Florida State University's arts programs rank among the finest in the world. We also offer a wide array of undergraduate and graduate research opportunities, including those at the National High Magnetic Field Laboratory – the only national lab in the state.

We are Florida State University, and we are inspiring the extraordinary.


Interested in learning more about Florida State? Visit http://fsu.edu/about/.

Director of Enrollment Marketing at Teachers College, Columbia University

Teachers College, Columbia University

Director of Enrollment Marketing

Furman Roth Advertising

Account Director

Drew University

Senior Project Manager, Enrollment Marketing

Jacksonville University

Senior Director of Integrated Marketing and Communications

Florida Coastal School of Law

Director of Marketing and Communications

The McCormick Agency

Senior Account Executive

Financial News & Daily Record

Staff Writer

Florida State University

English Writing

Bachelor's