3x Marketo Champion | Fearless 50 Marketer | Revvie Finalist - Marketer of the Year | 25 Women to Watch in Marketing Ops

Walker Sands Communications

Lead a team of marketing automation professionals within Walker Sands Demand Generation team to assist clients with marketing automation needs including the optimization of workflows, integrations, strategy and planning, and best practice recommendations. Execute complex strategic campaigns to improve lead flow and lead quality and provide actionable reporting data on marketing interactions. Provide insight and recommendations in the strategy and planning of ABM and nurture campaigns.Global Marketo administrator for client enterprise accounts, including instances with multiple workspaces and partitions. Manage all elements of Marketo, including API integrations and Salesforce lead routing. Implement best practices for asset management, lead scoring and reporting, and workflow processes. Establish new instances and rebuild existing legacy instances, providing Marketo support and training for client employees. Speaker/Presenter at: Adobe Summit 2019 - Getting to a Single Source of TruthANA Tech Throwdown 2018 - PanelistMarketo's Road to CMO Chicago - PanelistSMASH Senior Care Summit 2018 - Advanced Marketing Automation - Lead NurturingTRENDS in Occupational Studies 2018 - Digital Marketing and Martech TrendsMarketo Users Group Chicago - Email Accessibility; Nurture Program Strategy; Marketo AdministrationMarketo Users Group Los Angeles - Marketo AdministrationMarketo Users Group Salt Lake City - Email AccessibilityGuest lecturer at Loyola University - Lead Nurturing and Content
    
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MISUMI USA Individual Award FY15 - Leadership and TeamworkMISUMI USA Team of the Year Award 2016 - MarketingMarketing Automation - Marketo Administrator:- Utilize marketing automation software Marketo to maintain customer relationships through email marketing, landing pages, surveys, and engagement programs, with average of over 500,000 emails sent per month- Manage database to maintain data health and integrity- Modify templates for emails and landing pages to ensure brand standards- Responsible for CASL and CAN-SPAM compliance of all email communications- A/B Testing, analytics, and reporting of marketing automation- Investigate and recommend martech integration partners to expand marketing capabilties- Design and create surveys for customer feedback and to gain insight into the needs of our customers for business development using Qualtrics and SurveyMonkey integrationsSocial Media and Blog Content:Responsible for defining and tracking Misumi's social strategy and social SEO, curating and sharing content for Misumi's digital presence in Facebook, Twitter, Google+, YouTube, LinkedIn, and corporate Blog. Social listening and monitoring of Misumi's online presence through social channels as well as communities such as Reddit and Google Groups to respond to questions about Misumi's products and customer feedback.Tradeshow Management:- Oversee and execute trade shows at both customer sites as well as large national shows such as IMTS and ATX. Responsible for booth design, orders, execution and logistics. Develop and execute promotional strategy using Marketo, social channels, and partnership with sales teams.Master Class Training:- Design, build, and maintain website and communications for misumimasterclass.com. Ensure seamless event execution and optimum attendee experience. Leverage Wordpress CMS and eComm integrations for site and registration management. 
    
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MISUMI USA

MISUMI University Program CoordinatorThe University Program is an educational partnership with Colleges and Universities in the US and Canada, designed to provide resources and assistance to students pursuing a degree in Engineering. I have the opportunity to travel to these universities to present for students and professors about MISUMI's configurable model and to provide discounts and sponsorships for senior design and competition projects. During FY14, have increased the number of University Program presentations for students and faculty by 48%, grew New Account Registrations of the program by 55%, and Account Sales by 55% over the FY13 program results.  Social Media Specialist:Responsible for defining and tracking Misumi's social strategy and social SEO, curating and sharing content for Misumi's digital presence in Facebook, Twitter, Google+, YouTube, LinkedIn, and corporate Blog. Social listening and monitoring of Misumi's online presence through social channels as well as communities such as Reddit and Google Groups to respond to questions about Misumi's products and customer feedback.Marketing and Promotions Specialist:- Utilize marketing automation software such as Marketo and Click Dimensions to maintain customer relationships through email marketing, landing pages, surveys, and nurture tracks- Design and create surveys for customer feedback and to gain insight into the needs of our customers for business development- Oversee and execute trade shows at both customer sites as well as large national shows. Responsible for booth design, orders, execution and logistics.
    
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Promote brand awareness and a positive brand recognition for B2C organizations through events such as tradeshows, concert sponsorships, festivals, and community events. 


-Develop outreach plans to create brand awareness and promote the client utilizing a variety of outreach tactics and events-Cultivate business leads and partnerships within the community for the client, and procure partnerships to allow the client to further promote the brand-Oversee the hiring and training of brand ambassadors to ensure proper event execution-Monitor and submit financial expense reports for outreach initiatives-Provide daily, weekly, and monthly reporting for the client that are distributed to executives and client managers, including nighly recaps, expense reports, and outreach assessments.-Identify new and creative ways to distribute mass amounts of material within a given market to generate brand awareness and recognition within a given market -Oversee the Field Marketing brand training and development of client staff at 23 locations in three states.
    
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The Sawtooth Group

-Oversee the shift operations of the restaurant to maintain positive guest relations with returning customers and build relationships with new guests-Monitor social media presence through Facebook, Twitter, and Yelp-Investigate and resolve customer service issues to ensure guest satisfaction-Complete nightly financial reporting and monitor labor costs and goals-Assist in employee hiring and traininig for Front of House staff
    
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Market Research into competitive finance incentives for dealership personnel.


Graduated cum laude with a Major in Psychology, and dual Minors in Forensic Science and Sociology. Internships in clinical psychology and forensic pathology.

Senior Manager Marketing Operations at Walker Sands Communications

Walker Sands Communications

Senior Manager Marketing Operations

Walker Sands Communications

Marketing Automation Manager - Demand Generation

MISUMI USA

Senior Marketing Specialist | Marketo Certified Expert

MISUMI USA

Marketing Promotions Specialist

Event and Promotional Marketing

Independent Contractor - Experiential Marketing

The Sawtooth Group

Field Marketing Manager

Bistrot Margot

Manager

Daimler Chrysler Financial Services

Marketing Intern

Ferris State University

Psychology

Bachelor's degree