2x Marketo Champion | MarTech | Data Analytics

Managing scope, schedule, and workflow for digital marketing projects and initiatives.


UCLA

Defined how digital technologies can support the institution's marketing strategies.- Audited martech stack to identify opportunities to enhance, link, and consolidate.- Developed roadmap to optimize usage of martech capabilities.- Launched working group to develop martech power users throughout the organization.
    
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This is the official LinkedIn page of the University of Chicago Booth School of Business. 

Welcome to the school where ideas become impact. The University of Chicago Booth School of Business is dedicated to improving markets and organizations around the world by turning the smartest ideas into meaningful action. If you’re driven by deep curiosity, rigorous analytical thinking, a passion for collaboration, and boldness in action, then you’ve arrived at the school designed for leaders like you.

The University of Chicago Booth School of Business

Guided email marketing strategy throughout the school by analyzing data, educating communications practitioners on best practices, and advancing the use of marketing automation tools.- Saved 30% on contract costs and improved deliverability by identifying opportunities to clean and maintain marketing automation database.- Spearheaded efforts to leverage constituent data for digital marketing in compliance with CASL, GDPR, and other international legislation in order to reduce risk to the global institution.- Aligned email templates with brand standards and industry best practices, managing two full-time contractors for duration of project.- Conducted A/B tests and refined segmentations to identify optimization opportunities for event email marketing campaigns.
    
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Optimized departmental performance by clarifying priorities, working with team leads on resource utilization, and implementing operational initiatives.- Enabled evolution of the school's email marketing by leading RFP, selection, and implementation of marketing automation vendor, including development of Marketo API data feed with IT.- Improved alignment between central marketing team and program marketing directors with bi-weekly meetings to discuss ideas and plan projects.
    
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Facilitated efficient and effective marketing project execution by managing timelines, resolving issues, and tracking metrics.- Influenced team reorganization by developing operational KPI reports and uncovering insights.- Co-led development of marketing project outsourcing program, including vendor pilots and ongoing assessments, to facilitate quick-turn, tactical marketing requests.
    
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Oversaw support and maintenance of interactive marketing activities, including educating internal clients and managing vendor relationships for marketing platforms and services.- Managed human resources during a period of team transitions; hired and delegated work to contract/student developers.- Directed writers and data entry specialists in website content management system migration.
    
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Managed support desk and training for websites, email, and third-party interactive tools.- Increased efficiency through development of project request forms leveraging Workfront API and self-serve training and documentation repository in Confluence.


Managed print and ad specialty product order workflow throughout client, design, vendor, and billing stages.


Progressive Systems Network

Taught college-level course on user-centered design and Flash® software to class of 12 adult students.



      The Art Institutes
  

Expanded design and online technology capabilities of the creative writing organization for teens.- Launched four editions of annual GirlSpeak webzine.- Developed curriculum for blogging/new media class.


Young Chicago Authors

Developed print and digital materials supporting contingent workforce on-site operations, business development, and internal communications.- Launched client e-newsletter distributed via Constant Contact.- Publicized new partnerships and product offerings in press releases distributed via PRWeb.
    
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About us

  Seaton is a $600+ million outsourcing and recruiting company whose operating brands include PeopleScout, Staff Management|SMX, StudentScout and Australian-based RPO provider, HRX, a PeopleScout Company. Seaton has been recognized as America's #1 job creator among privately held companies and has delivered a compounded organic annual growth rate in excess of 28% since 2009. Founded in 1988, the firm has more than 44,000 employees and operates in 70 countries.

The Seaton Companies

Promoted performances and benefit events to the media and the general public.


Stimulated repeat design and print business by managing relationships with local clients and monitoring customer satisfaction.


At FedEx Office, printing, packing and shipping are in our roots. But get to know us and you’ll discover we provide so much more. Every day, our team members consult with customers to help them find just the right solutions to suit their needs — from personal projects to small-business marketing and large commercial print projects.  

From our headquarters in Plano, Texas, we support a network of 15,000 talented team members, serving more than 2,100 locations across North America. And together we foster a culture where people deliver exceptional experiences and outstanding service for their customers, their teams and their communities.

FedEx is also proud to be ranked among the top 20 in the FORTUNE Most Admired Companies List for our 18th consecutive year, with 14 of those years ranking among the top 10.


      FedEx Office
  

Conducted end-to-end user experience research, design and testing for an app concept.- Conducted online surveys and in-person and video conference interviews to collect user requirements- Developed iterative prototypes using paper and Adobe XD to synthesize user input- Configured and ran unmoderated user tests in usertesting.com to gather user feedback


The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.

University of Michigan

- Cleaned data using OpenRefine- Conducted data normalization and designed relational databases- Wrote SQL queries- Performed exploratory data analysis using KNIME and XLMiner- Developed models using R statistical programming to predict medical appointment "no-shows"


One of the world’s great intellectual destinations, the University of Chicago empowers scholars and students to ask tough questions, cross disciplinary boundaries, and challenge conventional thinking to enrich human life around the globe. http://www.uchicago.edu/about/

University of Chicago

- Developed integrated and social media marketing plans for local organizations- Conducted brand assessments- Used Tableau to generate data visualizations showing trends in Philadelphia crimes


- Presented thesis paper on the use of online/open source technology for community-based arts organizations.- Certificate in Fundraising.- Conducted community arts research and programs during a cohort trip to Panamá. 


Columbia College Chicago

Founded in 1870, Loyola University Chicago is one of the nation’s largest Jesuit, Catholic universities, with nearly 16,000 students.

Nearly 10,000 undergraduates hailing from all 50 states and 82 countries call Loyola home. The University has four campuses: three in the greater Chicago area and one in Rome, Italy, as well as course locations in Beijing, China; Saigon-Ho Chi Minh City, Vietnam; Vernon Hills, Illinois (Cuneo Mansion and Gardens); and a Retreat and Ecology Campus in Woodstock, Illinois. The University features 10 schools and colleges, including the Quinlan School of Business, Marcella Niehoff School of Nursing, Stritch School of Medicine, College of Arts and Sciences, School of Communication, School of Continuing and Professional Studies, School of Education, School of Law, School of Social Work, and Graduate School. 

Consistently ranked a top national university by U.S. News & World Report, Loyola is also among a select group of universities recognized for community service and engagement by prestigious national organizations like the Carnegie Foundation and the Corporation for National and Community Service.

Loyola University Chicago

Graduated with honors. Philosophy minor. Psychology and Communication specialties.

Purdue University is a vast laboratory for discovery. The university is known not only for science, technology, engineering, and math programs, but also for our imagination, ingenuity, and innovation. It’s a place where those who seek an education come to make their ideas real — especially when those transformative discoveries lead to scientific, technological, social, or humanitarian impact.

Founded in 1869 in West Lafayette, Indiana, the university proudly serves its state as well as the nation and the world. Academically, Purdue’s role as a major research institution is supported by top-ranking disciplines in pharmacy, business, engineering, and agriculture. More than 39,000 students are enrolled here. All 50 states and 130 countries are represented. Add about 950 student organizations and Big Ten Boilermaker athletics, and you get a college atmosphere that’s without rival.

Senior Project Manager, Marketing at UCLA

Senior Project Manager, Marketing

Senior Associate Director of Digital Marketing Technology

Associate Director of Email/Web Communications

Assistant Director of Marketing Operations

Marketing Project Manager

Manager of Interactive Marketing Operations

Web Support Specialist

Operations Manager / Graphic Designer

Web Design Instructor

Media Specialist / Teaching Artist

Production Artist

Marketing Volunteer

Senior Customer Consultant

User Experience (UX) Research and Design

MicroMasters

Business Analytics

Certificate

Integrated Marketing

Certificate

Project Management Strategy

Certificate

Arts in Youth and Community Development

Master of Arts Management

MBA/MSIMC coursework

Visual Communications Design, Advertising, Economics

BA, BS