Head of Experiential Marketing at Adobe

MBA From Brigham Young University
Lehi, Utah


Head of Experiential Marketing
November 2015 - Present
(4 Years and 8 Months)
December 2019 - Present
(7 Months)


Global Marketing Messaging and Customer Journey Strategist
December 2014 - November 2015
(12 Months)


Content Strategy Manager
August 2013 - December 2014
(1 year and 5 Months)


Web & Content Strategist on Digital Marketing team
April 2012 - August 2013
(1 year and 5 Months)


February 2011 - March 2012
(1 year and 1 month)

Brigham Young University

Advisory Board Member
Advisory Board Member for the Experience Design Department. • Influence department curriculum• Guest lectures: presenting on latest trends from industry and new areas of focus• Student mentor in helping prepare students for careers, tell their stories, and apply their new skills in industry … see more
October 2017 - Present
(2 Years and 9 Months)


Advisory Board Member
Advisory Board Member helping guide local PBS station strategy and marketing.
January 2016 - June 2019
(3 Years and 6 Months)


• VP of MBA Marketing Association• Won 1st place in “Nestle Social Media” Marketing Case Competition
January 2010 - April 2012
(2 Years and 4 Months)


Marketing Multichannel MBA Intern
May 2011 - August 2011
(4 Months)

Fuse Development

Owner / CEO
Provided comprehensive development consulting services to landowners, developers and builders: market analysis, project vision and design concept, brand strategy, and strategy for highest and best use against competitive landscape.• Created development and brand plan of a $150 million mixed use and boutique hotel project in Utah. Assembled and led cross-functional teams of investors, designers, engineers, and construction managers.• Reduced shell construction costs 25% and construction time line 60% by finding new construction technology.• Collected and analyzed customer data and developer requirements and then produced feasibility study and market analysis for a $32 million apartment development.• Saved clients 20% of total project costs and increased product quality by project managing the design, construction processes, and sub-contractors.• Used extensive quantitative and qualitative insights to drive product development and differentiation. … see more
January 2008 - August 2010
(2 Years and 8 Months)

BCR Designs

Owner / CEO
Owner and CEO of company specializing in architectural space design, project management, and modern furniture design and production.• Saved clients 20% of total project costs and increased product quality by project managing the design and construction processes and the sub-contractors.• Established relationships and negotiations of product production with 6 overseas manufacturers.• Decreased production time 45% while increasing revenue 60% by designing new operations processes. … see more
February 2002 - August 2010
(8 Years and 7 Months)

Slade Development

Design Director & Asst. Marketing Director
Identified profitable commercial and residential projects, developed project vision, and created development and marketing strategies for multi-million dollar projects.• Oversaw design direction of a $250 million multi-residential project, Vantage Lofts.• Increased company revenue 55% through margin analysis and diversifying company business model.• Led marketing, public relations, sales, creative, and advertising teams on product launches and ad campaigns through the complete product development cycle from product concept to end of life.• Generated 23% cost savings through my construction strategy evaluations, product and material selections, and price negotiations.• Eliminated excess marketing spending by 52% over annual basis while increasing sales office traffic count 290% and unit sales 100%. … see more
January 2006 - January 2008
(2 Years and 1 month)

Thin Air Design

Business Manager
Hired as Business Manager to restructure a modern furniture start-up retail company. Developed and implemented business and marketing plans, company vision, and sales and corporate collateral.• Increased quarterly gross sales over 800% in 10 weeks by developing a new marketing plan, revamping product line, introducing new product and creating an online store.• Redefined company positioning, target segments, and marketing messages to increase sales over 800% … see more
June 2003 - March 2004
(10 Months)

Brigham Young University

Marketing / Strategy / Management