Director of Enrollment Marketing  at University of Idaho


      University of Idaho
  

TargetX

Oversee approximately 20 staff members (of various classifications) in accordance with bargaining contracts.Oversee the work of 25-35 student staff.Directly supervise the work of an associate director, an assistant director, and an office coordinator.Monitor and evaluate the supervisory performance and duties of the management team and office coordinator.Mentor staff and provide growth and development opportunities.Assure that policies and directions are interpreted, communicated, and implemented into daily activities within the unit.Serve as the University’s lead person on all matters related to the admission profession.Develop, manage, and implement a strategic plan for the annual recruitment of undergraduate students to meet university enrollment goals, including: a) print and electronic communications, b) prospect development, c) Web, E-communications, and customer relations management programs, d) promotional, travel, and event strategies, including campus tours, large-scale campus visitation programs, and other outreach activities, e) partnerships and collaborative relationships with regional and state organizations, high schools and community colleges, and institutions to optimize CSU, Chico’s market position in Northern California and the CSU system, and f) undergraduate domestic admission application processing.Oversee a customer-service focused program that assists students and their families from culturally, socially, and economically diverse backgrounds.Oversee annual operating budget of approximately $1.2 million dollars, implementing priorities within allocated budget.Collect and analyze data to inform and direct recruiting, admission, and enrollment activities, and to evaluate the accomplishment of immediate and long-term enrollment objectives.Work effectively with the AVP for Enrollment Management Services and the division of Student Affairs to develop strategies for marketing, outreach, and new student enrollment.

    
      
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      California State University, Chico
  

•	Part of a recruitment team that achieved six years of record enrollment bolstered by an increase to more than 3,687 new incoming students, a 42% diversity rate, record number of National Merit and Presidential students and improved retention rates since 2009 while recording highest ACT/SAT scores, GPA in University history.•	Provide marketing and communication project management support to professional staff in enrollment services and to more than 75 CRM users across campus using Salesforce and PeopleSoft.•	Coordinate marketing and recruitment efforts with offices of Financial Aid, Residential Life, Orientation, Veterans, International Office, Recreation Center, Athletics, Study Abroad, Diversity Office, academic colleges, Honors, Alumni, Outreach, Media Relations, and Graduate School.•	Developed and implemented centralized Customer Relationship Management (CRM) and act as primary liaison for student and enrollment services in Integrated Marketing providing data to market to prospective students.•	Help lead a creative team of graphic designers, writers, technology, marketing communication coordinator, call center and web staff to provide on-time, on-budget marketing campaigns and communication efforts to various audiences.

    
      
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      University of Nevada Reno
  

•	Established centralized communication approach to streamline strategies, create efficiencies and unified brand across campus through print, email, web and social media.•	Designed calendar and marketing communication plan in CRM for undergraduate admission, transfer and international students.•	Collaborated with office of research and college deans on communication campaigns.•	Created and analyzed reports for Vice Provost of Enrollment Management and academic areas.

    
      
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      Saint Louis University
        
  

•	Increased recruitment territory enrollment productivity by 63% in 1st year with 108% increase in housing deposits.•	Oversaw territory budget for recruitment and travel.•	Counseled and advised prospective students on admissions and financial aid.


St. Ambrose University

•	Assisted with the recruitment process of specific students within the fine arts areas, which included art, vocal, instrumental, and theatre.•	Prepared and processed weekly reports; provided assistance to Director of Enrollment Services.•	Coordinated volunteer student ambassadors’ program and student caller initiatives.

    
      
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      Culver-Stockton College
  

Performed various duties relative to the Public Relations office.•	Experience in Public Relations, marketing, advertising and website areas.•	Archived history of St. Paul Chamber Orchestra detailing with inventory and catalogs of the orchestra.•	Accumulated concert survey and provided results.

    
      
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      The Saint Paul Chamber Orchestra
  

Performed various duties relative to the Marketing/Public Relations field •	Established relationships with musicians, patrons and orchestra office personnel.•	Greeted concert-goers, answered telephones, made individual and group ticket sales, processed billing information, assisted with patrons (ticket sales, promotional events, business and community involvement), scheduled volunteers for pre-concert and concert events, and coordinated and collected donations from St. Louis area businesses.

    
      
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      Saint Louis Symphony Orchestra
  

Served directly to Executive Director•	Gained practical knowledge of non-profit business through practical education and hands-on experience.•	Improved interpersonal skills; implementation and design of ground breaking website; coverage of orchestra events; administration and operation of concerts and establishment of professional relationships with other office staff.  •	Traveled to Jacksonville, Florida, to meet with Jacksonville Orchestra’s Marketing Director concerning crossover concerts. •	Researched and collected information on top orchestras to help with advertising of new orchestra season and created orchestra's website.

    
      
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Director of Enrollment Marketing at University of Idaho

University of Idaho

Director of Enrollment Marketing

TargetX

CRM Subject Matter Expert and Independent Consultant

California State University, Chico

Director of Admissions

University of Nevada Reno

Associate Director of Admissions

Saint Louis University

Assistant Director

St. Ambrose University

Admissions Counselor

Culver-Stockton College

Admissions Counselor

The Saint Paul Chamber Orchestra

Public Relations Intern

Saint Louis Symphony Orchestra

Marketing Intern

Quad City Symphony Orchestra

Executive Director Intern

Saint Louis University

Higher Education/Higher Education Administration

Doctor of Education (EdD)

St. Ambrose University

Organizational Leadership

Master's degree

Culver-Stockton College

Arts Management

Bachelor's degree

Rockridge High School