We exist to serve our customers well. We support them by understanding their needs, and harnessing our people’s ideas. And in the process we’re continuing to make our business stronger, simpler and fairer.
We’ve simplified our range of products and services around our customers’ needs. We are continuing to invest in technology to make sure our customers can benefit from the latest innovations. We’re making banking easier and faster – even on the move – for our customers.
Already, we are a smaller, simpler and smarter UK and Ireland focused bank, and we’re determined to make the most of every opportunity to do more. We’re improving our efficiency and investing in ways to enhance our services.
We’re focused on inclusion, from having a diverse work force, to making banking accessible to all our customers. We’re looking for ways to create products which make from easy, straightforward banking available to everyone.
At the heart of our determination are our people. We take every opportunity to recognise and celebrate their ideas, innovation and talent.
Importantly, we are becoming more resilient. We’re reducing risk, embracing technology and looking at new ways to better protect our customers.